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Targeting the Millennial Generation
In this presentation, Mike Shaw, VP Sales UK at comScore looks at the targeting and monetisation of the youth audience for news publishers. Read more
The 2016 U.S. Mobile App Report
Digital media time in the U.S. continues to increase – growing more than 50 percent in the past three years, with nearly 90 percent of that growth directly attributable to the mobile app. Mobile has grown so fast that it’s now the leading digital platform, with total activity on smartphones and tablets accounting for two-thirds of digital media... Read more
The Digital Dilemma: Ad Fraud, Viewability and Beyond
When advertisers invest in ad campaigns, what they are looking for is audience, or eyeballs. However, what is bought are actually ad impressions, which are served onto webpages. Were the impressions served to a human, or a bot? Was the ad viewable in the browser window, below-the-fold, or in a tab multiple layers down? These are the topics that the... Read more
Internet Overview in Brazil: Mobile, Radio, and Podcasting
comScore joined the panel about Radio, Internet, Music and Mobile at SET EXPO 2016, the largest event in Latin America focused on broadcast and new media. Read more
comScore's Video Tag is Being Replaced in Latin America
Online video industry is constantly evolving, so it also requires increasingly advanced metrics to a better understanding of the audiences. For this reason, comScore has developed a new Streaming Tag that will allow that the measurement of their online videos via Video Metrix® can be comparable with TV metrics. Read more
Local TV Furniture Advertising: Advanced Targeting To Increase Store Traffic
This presentation is a must see for local agency media planners and buyers, advertising researchers, and/or in-house Furniture advertisers and their marketing departments. Learn about how comScore’s Furniture shopper behaviors, powered by Simmons/Experian, can help you to create TV schedules with confidence and success. Read more
Understanding Malaysia’s Online Audience in 2016
In this session, Joe Nguyen, Senior Vice President, Asia Pacific, comScore revealed key insights into the Malaysia online audience. Read more
The Data-Based Election Webinar: Shaping Campaigns with TV Audience Insights
Learn how TV and digital audience information can be effectively employed to efficiently reach and persuade ideal voters. Read more
The Halo Effect: How Advertising on Premium Publishers Drives Higher Ad Effectiveness
comScore conducted research to examine the branding effectiveness of digital display and video ads appearing on Digital Content Next (DCN) member sites, a group of brand name media generally considered to be “premium publishers,” as compared to other publishers. The research demonstrates that premium publisher do drive higher brand lift effectiveness... Read more
IAB Europe Research Awards Winner Webinar: comScore and News UK
The 2016 IAB Research Awards recognized and celebrated the research projects and the contribution they have made to the development of the digital advertising industry. Learn how comScore partnered with News UK and Kellar Fay to understand the holistic impact of advertising online and offline. Read more