Federal and state agencies are investing more heavily in their digital presence due to the rapidly evolving digital landscape and ever-changing citizen behavior.
comScore has experience with Federal Government agencies including Defense, Health, Tax, and Commerce; we work with our Government customers to fully utilize the digital channel through best practices from the commercial sector and industry specific digital initiatives.
You need fast and accurate answers to difficult questions:
You need fast and accurate answers to difficult questions:
- How is online consumer spending evolving?
- Is there any integrated way to capture all the digital data for my agency?
- What is the effectiveness of my digital marketing (search, display, video, social) campaigns?
- How did my digital campaign impact citizen awareness, attitudes, and message recall?
- How can I develop a digital presence (mobile, web, social) that is most effective in engaging my citizens?
We can help. comScore has been helping Government institutions for over a decade through:
Unparalleled Accuracy
Leverage the power of comScore’s panels to understand students’ digital behavior
Consultative Approach
Partner with our analysts who have a pragmatic understanding of digital marketing and extensive industry expertise
Customizable Solutions
Studies tailored to your needs based on rigorous attitudinal and behavioral research methodologies
Analytics Products
Software and cloud (software as a service, also known as SaaS) offerings built to scale and perform in a digital world