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Activating Inventory to Unlock Revenue: A Hearst Case Study
In this case study, learn how comScore Activation provided Hearst with an automated solution for creating custom packages, resulting in greater scale, higher CPMs and greatly improved efficiency. Read more
The Impact of Advertising on Audience Behaviour: A News UK Case Study
Knowing the impact of advertising on consumers’ behaviour – and being able to demonstrate this – is critically important when evaluating the full effect of online advertising. Read more
Campaign Viewability Optimisation: An Auto Manufacturer Case Study
In-Flight Optimisation Increases Publisher’s Viewability by 86% for Auto Manufacturer’s Ad Campaign Read more
In-Geography Campaign Validation: A comScore Case Study
How comScore recovered value from ads that missed their geographic mark. Read more
Combating Fraud to Drive ROI: A Kellogg and Krux Case Study
In this case study, learn how Krux and comScore partner to help Kellogg improve advertising outcomes, including: Reducing invalid traffic across its brands, Automating optimization away from IVT, Saving $2 million dollars in wasted ad spend. Read more
Digital Analytix Implementation in El Financiero
El Financiero, a leading Mexican Media Group specializing in finance, economics, and business, aims to deliver exceptional media coverage through its team of expert journalists and professionals. Read more
Increase Ad Effectiveness and Drive Partner Efficiencies with Digital Analytix®
This case study from Kellogg, a prominent brand advertiser with a vast portfolio of consumer products, explores how Digital Analytix and its Media Data Hub solution made it possible for Kellogg executives and other key decision makers to take immediate action with regard to their ad campaigns and improve company’s overall digital advertising strategy... Read more
Path to Purchase: A TripAdvisor Case Study
The customer journey is complex. As consumers move from the initial stages of research to eventual purchase, there are multiple touch points along the way where brands can influence the decision-making process and ultimately impact conversion. Read more
validated Campaign Essentials: A ConAgra Foods Case Study
ConAgra case study on how ConAgra Foods worked with advertising partners to transform its approach to online advertising, resulting in improved campaign performance and ROI. Read more
Brand Effectiveness through Mobile: An Oreo Case Study
Oreo case study on the branding impact of mobile campaigns. This research was jointly conducted by comScore, the IAB and Vibrant Media. Read more