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MPA names Bronchtein senior VP-research and insights

on March 05, 2013

New York—MPA-The Association of Magazine Media has named Lauren Bronchtein senior VP-research and insights, responsible for all marketing and measurement research activities for the organization.

Why So Few Saw Miller's 1-Second Spots

By: Jeremy Mullman on February 09, 2009

CHICAGO (AdAge.com) -- Millions of Super Bowl viewers missed Miller High Life's one-second Super Bowl ads because NBC issued a directive to its owned-and-operated station affiliates not to run the local spots.