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Iteration

1. A process characterized by early release of a product or idea, and gradual improvement over time in response to continuous feedback. 2. The founding principle behind beta testing and prototypes.

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Clients

How The 2016 Olympic Logo and Font were Created

What happens when two firms, from two continents have to work together to design something for the entire world to see?

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Decision-Making

How Google Ventures Uses Design Sprints to Ship Great Products

Road test the potential of your next great idea in just five days

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Risk-Taking

The Ultimate Unsolicited Redesign: How One 29-Year-Old Is Reimaging the Bible   

The high pressure stakes of taking $1.4 million to redesign one of the world's important books.

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Iteration

Chris Anderson: Follow the Money

What are people using? What's getting more popular? Look at the rising columns around you.

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Creative Blocks

You Don’t Need New Ideas, You Need a New Perspective

The unexpected creative benefits of a "beginner’s mind."

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Interviews

Catie Lazarus: The World Is Not a Meritocracy

The host of Employee of the Month on enjoying the process and the benefits of being "actively passive."

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Illustration by Oscar Ramos Orozco.
Personal Growth

Open Thread: Are New Year’s Resolutions a Waste of Time?

Is there a better way to change our bad habits?

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Illustration by Oscar Ramos Orozco.
Iteration

Brainstorm Questions, Not Solutions

Your "proposed solution" is probably wrong.

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Illustration by Oscar Ramos Orozco.
Creative Blocks

Don’t Just Finish Your Product, Evolve It

Classical music versus jazz, fixed versus free, planned versus improvised... which one is better for our creative process?

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