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Idea Generation

1. The creation of new and better products, processes and ideas. 2. The result of working against the grain.

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Idea Generation

Get Noticed in a Crowded Marketplace By Challenging the Design Tropes

A new wave of craft breweries is using label design to break down gender stereotypes, shape client stories, and express more ideas with fewer graphic elements.

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Focusing

How to Use Distraction to Your Advantage

Your scatterbrain is great when it is time to think of new ideas. But when it comes to executing those ideas? Not so much.

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Iteration

How The 2016 Olympic Logo and Font were Created

What happens when two firms, from two continents have to work together to design something for the entire world to see?

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Idea Generation

The 5 Types of Personal Projects (And How You Can Justify Pursuing Them)

Side projects aren't a waste of time, as long as you undertake the right ones.

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Decision-Making

How Google Ventures Uses Design Sprints to Ship Great Products

Road test the potential of your next great idea in just five days

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Courtesy Jim Niehues
Habits & Routines

Monet of the Mountain: How a Ski Maps Painter Owns His Niche Market

The pros and cons of hyper-specialization.

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Idea Generation

Casey Gerald: Purpose Is the New Bottom Line

MBAs Across America's Casey Gerald on the 3 new rules for sparking social change.

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An artist's rendering of the finished Lowline park.
Interviews

Insights from the Lowline: How to Embrace and Thrive in a Long-Term Project

Lowline co-founder Dan Barasch on how to survive a project that doesn't match your natural temperament.

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Illustration by Oscar Ramos Orozco.
Creative Blocks

Great Artists Write

“Writing is thinking. To write well is to think clearly."

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