1. The act of working in concert with others to push ideas forward 2. A collective approach that promotes accountability and cross-pollination, two critical forces in generating meaningful productive creative output.
Twelve leading designers and creatives come together to point out what they feel is the most pressing issue in the field of design today – and how they would fix it.
Clients don’t buy products; they buy outcomes. So Mall, the founder of SuperFriendly, recommends controlling as much of the outcome as you can. "If your client writes a bad brief, then write a better one," says Mall. "That’s one of the first things I do in a project. Then I get them to ratify that. If we are agreed at that point, then we can keep moving forward."
Mentoring is not a one-way street reserved purely for experienced workers to hand their wisdom down to those just starting out. People of all ages can benefit from, and provide, mentorship.