CMO Today
JWT, WPP File Motion to Dismiss Gender Discrimination Lawsuit
By Nathalie Tadena
J. Walter Thompson and its parent company WPP have filed a motion to dismiss a lawsuit that accuses the agency’s former chief executive of a pattern of sexist and racist behavior that created a hostile work environment.
Washington Post Pushes Into Ad Tech With New High-Speed Ad Product
By Mike Shields
The Washington Post is launching a new ad product, Fuse, designed to win back ad-blocking consumers who have been alienated by intrusive ads. It’s part of the publisher’s broader push into the ad tech business
Upfront Roundup: The Best Food, Booze, Schmooze and Insults
By Suzanne Vranica and Steven Perlberg
TV networks spoofed ‘Hamilton’ and dissed digital competitors during their annual presentations to advertisers. Then the big media companies courted them lavish spreads and guest performers at after-parties.
CMO Today: The Best Moments from the 2016 Upfronts
By Steven Perlberg
Here's your morning roundup of the biggest marketing, advertising and media industry news and happenings.
Is the Audience for ‘Pretty Little Liars’ Comparable to Fullscreen’s Web Series?
By Mike Shields
During the NewFronts, many Web video companies boasted that their top shows are drawing audiences as big at TV hits like Freeform’s “Pretty Little Liars.” But for advertisers, are there comparable metrics on cable and online shows?
Former RAPP Executive Files Wrongful Termination Suit Against Agency
By Nathalie Tadena
A former executive at RAPP has filed a lawsuit against the Omicom-owned direct marketing agency, claiming he was wrongfully terminated after complaining about alleged discriminatory behavior by CEO Alexei Orlov.
How Time Warner Cable Went From ‘Loser’ to $60 Billion
By Shalini Ramachandran
Time Warner Cable CEO Rob Marcus reflects on the company’s turnaround efforts that culminated in the $60 billion sale to Charter Communications Inc., which closed on Wednesday.
James Corden Lapping Stephen Colbert on YouTube
By Mike Shields
CBS’s late-night star James Corden is generating nearly double the number of monthly online views as his network cohort Stephen Colbert, thanks to the viral video power of sketches like “Carpool Karaoke.”
CMO Today: The Side Effects of Making Too Much TV
By Steven Perlberg
Here's your morning roundup of the biggest marketing, advertising and media industry news and happenings.
Turner’s President Says Marketers Regret ‘Quick Move’ from TV to Digital
By Amol Sharma and Steven Perlberg
Turner President David Levy said on the WSJ Media Mix podcast that some marketers are shifting money back to TV after stepped-up investments in digital ads didn’t deliver as anticipated.
CBS to Double Down on Comedies for Fall TV Season
By Joe Flint
CBS will unveil a new TV schedule to advertisers Wednesday afternoon that is heavy on comedy, with three new sitcoms featuring the likes of Kevin James and Matt LeBlanc set to premiere in the fall.
Featured
Helping Bosses Decode Millennials—for $20,000 an Hour
Millennial issues have become a source of income for a host of self-anointed experts who say they can interpret young workers’ whims and aspirations. 255
FDA Seeks to Redefine ‘Healthy’
The Food and Drug Administration is kicking off a review of the 1990s official definition of “healthy” at the urging of food companies and lawmakers. 137
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Redstone Suit Over Mental Competency Tossed Out by Judge
The lawsuit trotting out salacious personal details about media mogul Sumner Redstone is over, but the drama at his $40 billion entertainment empire may be just beginning. 61
Videotaped Deposition of Sumner Redstone Airs in Competency Case
The judge in mental competency case of media mogul Sumner Redstone asked for briefs on a motion to dismiss after viewing videotaped deposition on Friday, and said he would consider them over the weekend.
Sumner Redstone Drama Heads to Court Climax
The legal battle over media mogul Sumner Redstone’s mental competence, which for months has transfixed Hollywood and Wall Street with its salacious details and personal rivalries, heads to court in the coming week.
Comcast’s DreamWorks Deal Reflects Shifting Bets on Media
Comcast’s intense pursuit of DreamWorks Animation highlights just how much has changed across the media landscape in the five years since it bought NBCUniversal, including a dimmer outlook for pay TV.
