Trending now

The Game of Game of Thrones: In which the Sand Snakes finally do some stuff
22 New articles
Menu

Drake's upcoming tour will be sponsored by Apple Music

  • on
(Elsa/Getty Images)

At this point, Apple and Drake have something of a symbiotic relationship. When it comes to Drake, Apple has been like an art patron of yore. The company paid to make Drake's effortlessly memeable "Hotline Bling" video, his upcoming album will initially be an Apple Music and iTunes exclusive, and Drake's OVO label has its own radio show on Beats 1. Now, that business partnership is spilling over into Drake's live show, as Apple Music will sponsor the rapper's upcoming Summer Sixteen tour with Future.

Out in front of Four Seasons

In an announcement posted to Drake's Instagram, Apple Music is listed as a tour sponsor along with Them Boys Up to Something, a reference to Drake and Future's "Jumpman." This appears to be the first time Apple Music has sponsored a tour, but it's not clear what exactly the sponsorship will entail, monetary or otherwise. Apple hasn't yet responded to a request for comment.

The Summer Sixteen tour will kick off on Wednesday, July 20th in Austin, Texas. Tickets for the tour will go on sale on April 29th.

Drake. Future. #SummerSixteenTour. Tickets on sale Friday 4/29.

A photo posted by champagnepapi (@champagnepapi) on

More from The Verge

The
Latest
  • Headlines

The best of Verge Video

Back to top ^
The Sections
The Basics
The Elsewhere
Ethics Statement - Community Guidelines
Terms of Use - Privacy Policy
All Systems Operational Check out our status page for more details.
Vox

© 2016 Vox Media, Inc. All rights reserved.

X
Log In Sign Up
If you currently have a username with "@" in it, please email [email protected].
forgot?
forgot?
Log In Sign Up

Forgot password?

We'll email you a reset link.
If you signed up using a 3rd party account like Facebook or Twitter, please login with it instead.

Forgot username?

We'll email it to you.
If you signed up using a 3rd party account like Facebook or Twitter, please login with it instead.

Forgot password?

If you signed up using a 3rd party account like Facebook or Twitter, please login with it instead.
Try another email?

Forgot username?

If you signed up using a 3rd party account like Facebook or Twitter, please login with it instead.
Try another email?

Almost done,

By becoming a registered user, you are also agreeing to our Terms and confirming that you have read our Privacy Policy.

Authenticating

Great!

Choose an available username to complete sign up.
In order to provide our users with a better overall experience, we ask for more information from Facebook when using it to login so that we can learn more about our audience and provide you with the best possible experience. We do not store specific user data and the sharing of it is not required to login with Facebook.