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Grown Women, Please Don’t Dress Like Toddlers

Now is not the time to dress like actual children.

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My Super Sweet 15

The big dresses, and bigger business, of the American quinceañera.

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Why Streetwear Loves Snoopy

Fashion has long embraced Peanuts — but in 2017, the gang is everywhere.

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Clinique Is the Brand People Love But Never Talk About

The nearly 50-year-old beauty brand has more die-hards than you realize.

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Laura Dern's Outfits Are the Best Part of the ‘Twin Peaks’ Reboot

Dern’s FBI agent Diane Evans makes wigs and bangles everything in the Showtime reboot.

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How Washing Your Hair Could Help You Survive a Nuclear Blast

When taking a post-blast decontamination shower, skip the conditioner.

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Can a Salesperson Be an Activist?

Beautycounter has women on both sides of the aisle advocating for — and selling — safe beauty products.

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Wine-Themed T-Shirts Are for Thin, Rich White Women

Who gets to wear a shirt that says “Margaritas made me do it”?

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Tap Water Could Be to Blame for Your Beauty Woes

I mean, probably not all of them.

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Sorry, Cleopatra Didn't Wear Nail Polish to Feel Powerful

The modern manicure is relatively new, but people have been buffing and coloring their nails for millennia.

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Why No One Single Brand Is Winning K-Beauty

Five years in, there are a whole lot of Korean brands trying to make it in the US.

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Lip Toppers and Lip Top Coat Are Just Lip Gloss

But on steroids.

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Glitter Doesn’t Have to Be Bad for the Planet

Little plastic particles pollute the earth. BioGlitz is a different kind of sparkle.

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The Persistent Fantasy of the Fashion Magazine Job

From "The Bold Type" to "The Bell Jar," working at a women’s magazine has always been portrayed as aspirational.

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Charlize Theron's ‘Atomic Blonde’ Looks Hold Up in a Fight

The Cold War-era outfits are extremely hot.

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Why Does Every Lifestyle Startup Look the Same?

The clock is running out on this minimalist aesthetic.

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Biker Women Have More Options Than Ever

When the right jacket is all that’s between you and the road, your style is life or death.

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Naked Truths

Who are we without our clothes?

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Returnable Underwear Is the Future of Retail

Companies like ThirdLove, MeUndies, and Warby Parker make generous return policies part of their marketing plan.

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Rethinking Who Menswear Is Designed For

Kirrin Finch is designing masculine clothing for anyone that wants to wear it.

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The First Celebrity Fashion Line Was Amelia Earhart’s

The famed aviatrix may have been the first designer to sell separates.

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A New Life in Strangers’ Clothes for Syrian Refugees in Canada

What do you buy to help someone you’ve never met start over in a new country?

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The Secrets Behind All Your Favorite ‘Mad Men’ Looks

Ten years after the show first aired, costume designer Janie Bryant looks back.

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This Face Mask Tricks Men By Hiding in Their Shaving Cream

Organic Male’s shave mask works in as little time as it takes to get rid of your stubble.

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Dissolvable Pods May Be the Future of Beauty Product Packaging

Like the ones laundry detergent comes in, but for shampoo and conditioner.

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Why Princess Cosplay Is More Popular Than Ever

At ComicCon, from Leia to Wonder Woman to Elsa, princesses are the real heroes.

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Meet the New No-Brand Brands Selling $3 Shampoo

A crop of beauty and personal-care non-brands offer inexpensive products without the marketing markup.

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Consignment Startups Win by Breaking the Rules of Retail

What The RealReal and ThredUp are doing hints at the future of consignment.

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Your Next Beauty Recommendation Might Come From a Robot

Unlike SmarterChild, L'Oréal's chatbot wouldn't tell me I'm pretty.

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Don't Worry, Teens Still Go to the Mall

According to some teens I met.

Who Decides What Professional Clothing Is?

Very few people wear a suit and tie to work anymore.

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The Women of ‘Game of Thrones’ Are Dressing for War

The show’s costume designer on what to expect from season 7.