White Paper How to Obtain Consumer Consent under GDPR Learn more about GDPR and how the IAB Europe’s open, industry-standard framework can help publishers and advertisers obtain and manage consumer consent. Read more
White Paper Build Trust with Data-Driven Insights Audience planning is replacing media planning. As the digital ecosystem has matured, so have marketers’ expectations. Gone are the days of promising a precise, custom-curated target audience and then delivering a generic impression report post-campaign. Read more
White Paper The Musts, Math and Misconceptions of Mobile Advertising in 2017 With time spent on mobile devices on the rise, Quantcast reveals how marketers can capitalize on the trend. Read more
Blog Cannes Lions 2018 reflected a maturing industry, but one still at risk of ignoring its demons Co-Founder and CEO of Quantcast, Konrad Feldman, discusses the key takeaways from Cannes Lions 2018 Read more
Blog Stop Sitting on a Mountain of Data Many publishers are aware of the role audience data can play in facilitating, if not fueling conversations with potential advertisers or sponsors of branded content. So why is there such a big data challenge when trying to measure if your campaign reached the right audience? Check out what some industry leaders have to say about this topic. Read more
Blog The Universal Language of Consent Head of Product Management, Somer Simpson, discusses how the IAB Framework can help advertisers, publishers, and consumers get on the same page for GDPR with a universal language of consent. Read more
