Many publishers are aware of the role audience data can play in facilitating, if not fueling conversations with potential advertisers or sponsors of branded content. So why is there such a big data challenge when trying to measure if your campaign reached the right audience? Check out what some industry leaders have to say about this topic.

In the UK it’s a battle between the practical planners and the wedding well-wishers.  Ahead of the wedding between the UK’s Prince Harry and his American wife-to-be Meghan Markle, Quantcast tapped into its AI-driven audience behaviour platform Q to reveal that American consumers are planning on celebrating the big day in true British style. With