Category: Measured Marketing

key measures of sales engagement in today's sales world

What are the Key Measures of Engagement in Today’s Sales World

When it comes to increasing revenue and engagement, sales teams must come up with a rock-solid strategy that leverages your audience and levels the playing field against your competition. When searching for creative ways to increase revenue and engagement, it’s… Read More

ROI or MQL – Where’s your focus?

Demand Creation

In reading the latest headlines and watching the trends in direct response marketing, it seems to me that the marketing world is, much to its own detriment, focused on a “More is Better” approach when it comes to Marketing Qualified… Read More

[Infographic] Still relying on marketing luck?

Marketing

Cut to the chase and download the infographic here. In thinking about St. Patrick’s Day this weekend, I started thinking about how we all rely on luck every day. Luck to hit that green light, luck that the weather will… Read More

Enabling Moment-of-Interest Marketing™: 4 Challenges to Overcome

Marketing

Can’t get enough of this topic? Check out the webinar recording that discusses it in-depth. So how do you make the most of a prospect’s demonstrated interest in order to win at that moment of truth? By implementing Moment-of-Interest Marketing™… Read More

MAPs and Moment-of-Interest

Marketing Automation

OppSource has proven that Moment-of-Interest (MOI) follow-up leads to terrific sales connect rates and conversations. Are you leveraging MOI processes on the back-end of your marketing automation process? If not, you are losing out on opportunity. There are critical sales… Read More

What’s Your MAP?

Lead Nurturing

Nope, I don’t mean Marketing Automation Platform. I mean your marketing automation PLAN? Too often companies decide on a technology purchase and chart a marketing course to sail hand in hand with these tools. But they are thorny and require… Read More

The Power of Sales Acceptance

Demand Creation

Alignment and communication between marketing and sales is a crucial aspect for a company’s ultimate revenue success. The two teams need to think, act, win and lose as one. Marketing cannot believe it can walk away from sales when there… Read More

3 common mistakes in calculating ROI on Lead Source

Demand Creation

Given that we are in the business of generating and nurturing B2B leads for our clients, we get the opportunity to discuss the value of a lead quite frequently. The scrutiny of marketing spend ever increasing, I thought I would… Read More

Study shows Sales wants MORE from Marketing

Demand Creation

CSO Insights invests a great deal of time surveying the sales profession across a wide range of organizations globally. One of the areas they drill down on is Lead Generation. Their latest 2010 Lead Generation Study finds: Over 49% of… Read More

How To Measure The Marketing Funnel

Lead Nurturing

Our team here at OppSource has been doing a lot of thinking lately about the Marketing Funnel. Specifically, the valuation of the marketing funnel. It dawned on me the other day that most CEOs know in detail how to size… Read More

What Should B2B Marketers Be Measuring?

Lead Nurturing

In this economically challenged time, every boss wants to know what they are getting for the marketing dollars invested. It has become a routine to try and justify the tactics by any means of activity available. This hurts a B2B… Read More

Category: Measured Marketing

What are the Key Measures of Engagement in Today’s Sales World

ROI or MQL – Where’s your focus?

Enabling Moment-of-Interest Marketing™: 4 Challenges to Overcome

MAPs and Moment-of-Interest

What’s Your MAP?

The Power of Sales Acceptance

3 common mistakes in calculating ROI on Lead Source

Study shows Sales wants MORE from Marketing

How To Measure The Marketing Funnel

What Should B2B Marketers Be Measuring?

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Category: Measured Marketing

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