CRM
CRM news, trend analysis and opinion
The real unified communications
Communications may be unified, but not in the way the term suggests. Ask Salesforce or SAP.
Customers have a love/hate relationship with IT outsourcing providers
HPE, Oracle and IBM’s outsourcing customers are much more likely to recommend them, but many other IT service providers underperform in delivering a good customer experience.
2016 State of IT
This is the year you make your mark. Download the new 2016 "State of IT" report to read the results of Salesforce's global survey of 2,200 IT leaders.
How online businesses grow sales in the offline world
The efficiency of ecommerce sales with one-click checkout and third-party fulfillment can come at the cost of intimacy between you and your customer. Here’s how some online businesses are getting personal.
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An inside look at Cogito's newest emotional intelligence software
CIO's own Sarah White goes on location to examine the role of emotional intelligence software in the workplace and it's potential impact to customer service.
CIOs question value of Microsoft’s LinkedIn buy
More than a month after the news of the massive acquisition broke, some CIOs are still wondering exactly what Microsoft is getting in the $26.2 billion deal.
Microsoft bought LinkedIn for your relationship data
Combining LinkedIn’s business identity and relationship graph with Microsoft’s commercial cloud and business analysis tools makes a lot of (dollars and) sense.
Giving up Control: The Customer is King Again
Every company is looking for consistency, simplicity and ease of use for their customers and their contact center "brand ambassadors." A well-designed customer experience strategy has multiple benefits for any organization-call
SAP design chief talks details of Apple deal
SAP's chief design officer says modern workers have high expectations for the enterprise apps they use each day, and the company's recent deal with Apple is designed to elevate business software and enhance the overall SAP user...
Apple's SAP deal means more iOS enterprise apps
Apple continues to make headway in the business world. This week it landed a significant partnership with SAP that could have a major impact on mobile productivity.
6 cloud services for growing your small business
Small business technology and ecommerce experts discuss how investing in the right software and/or cloud-based services can help small online and bricks-and-mortar companies successfully scale.
Essential CRM software features: A savvy buyer's guide
This report (free for download by CIO.com Insiders) identifies the features that a modern CRM system should have – such as mobile access -- and warns against buying niche products that will be hard to integrate.
Linking the IT PMO to the Business
Among other IT functions, the PMO has been known more as a cost center than a value producing entity. But the same projects that get managed within the PMO are those that drive the business and fuel growth. Download the whitepaper to
How to fix a broken CRM pipeline
To misquote Tom Lehrer, your company’s sales pipeline is a sewer: What you get out of it depends on what you put into it.
Salesforce.com buys developer of quoting and billing apps for SMEs
If you can't beat them, buy them: Salesforce.com is snapping up SteelBrick, a startup that builds quoting and billing functions for SMEs on the Salesforce cloud platform.
6 CRM predictions for 2016
Experts in sales, marketing and customer relationship management share their thoughts regarding which CRM features and trends will be the most buzzed about in the year ahead.
What is SaaS? Well, neither S stands for Sexy
NextView Ventures partner David Beisel summed up the newly renamed Boston Innovators Group’s gathering that he organized on Thursday night as “a very SaaSy night” and he was right. All 8 featured startups at the event could be...
Experience is Everything
Download this ebook and learn how web experience management can help you reach and keep your customers. Explore why customers leave your website and how to keep them engaged.
7-Eleven takes a big gulp of customer data
The ubiquitous convenience store chain updates its loyalty program from punch cards to a mobile app for super-frequent patrons .
Salesforce unveils a new CRM tool for 'relationship intelligence'
Salesforce taps technology gained as part of its $390 million RelateIQ acquisition last year to offer a brand-new tool focused on what it calls "relationship intelligence."
Salesforce taps Instagram's new API with tailored marketing tools
Marketing Cloud users now have easier access to Instagram's 300 million users
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