Understand the market Using a combination of point of sale data, consumer research and competitor analysis, we provide an encyclopedic view of the market, its size and segmentation. Know your consumer Meticulous, accurate and rigorous, our proprietary research pinpoints exactly what consumers want, what they need and what influences their purchase decisions. Know your market size Learn the size of your market and who owns the share. Uncover new opportunities Understand what will drive future growth and where there might be opportunities and obstacles. Seethe future Know who is deviating from industry norms to create what’s next. Inspire strategy Engage with clients at a higher, more strategic level. Who is it for Category ManagementFind what influences consumer purchasing habits across categories Gather market data to support retail conversations Track new launches and product positioning Consumer InsightsLearn about new consumer group Benchmark primary consumer findings Study buyer behavior R&D / New Product DevelopmentBrainstorm new ideas and develop initial concepts Access individual category performance Identify lasting versus short-lived trends Marketing / Advertising Understand cross-category trends Provide Sales and R&D supporting evidence for launches or pitches Identify creative and effective advertising campaigns Sales Quickly understand category development Align sales strategy with new market and consumer trends Get sales team up to speed efficiently Legal / M&A / Business Development Know where you and your competition stand in the industry Understand the overall industry and where it may be heading over the next 5 years Find merger / acquisition opportunities What our clients say “The way in which the reports are presented means you can jump straight to the sections that are most relevant to you…” Read More “Mintel helps us when we want to know something quickly – it provides fast answers to our questions…” Read More “It’s a brilliant way to get up to speed with what’s going on, what’s changing and what the key trends are in any category…” Read More
Category ManagementFind what influences consumer purchasing habits across categories Gather market data to support retail conversations Track new launches and product positioning
Consumer InsightsLearn about new consumer group Benchmark primary consumer findings Study buyer behavior
R&D / New Product DevelopmentBrainstorm new ideas and develop initial concepts Access individual category performance Identify lasting versus short-lived trends
Marketing / Advertising Understand cross-category trends Provide Sales and R&D supporting evidence for launches or pitches Identify creative and effective advertising campaigns
Sales Quickly understand category development Align sales strategy with new market and consumer trends Get sales team up to speed efficiently
Legal / M&A / Business Development Know where you and your competition stand in the industry Understand the overall industry and where it may be heading over the next 5 years Find merger / acquisition opportunities
“The way in which the reports are presented means you can jump straight to the sections that are most relevant to you…” Read More
“Mintel helps us when we want to know something quickly – it provides fast answers to our questions…” Read More
“It’s a brilliant way to get up to speed with what’s going on, what’s changing and what the key trends are in any category…” Read More
