Mintel Indian Consumer

Welcome to the future of consumer intelligence in India.



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Mintel in India

India is an incredible country that presents many challenges and great opportunities. That's why we have created Mintel Indian Consumer, an interactive research tool bursting at the seams with unique data and local expertise, unlocking everything you need to know about today's Indian consumer.

Consumers in India

We tell you how major trends are affecting India and hone in on the regional differences, from socio-economic groups to demographics such as age, gender and household composition. We’re speaking to Consumers in Metro and Tier 1 to 3 cities across the 4 main regions and in 6 local languages.







How Mintel Indian Consumer
will help your business

1

Segment consumers across India according to their regional and demographic differences so you can target them more effectively.

2

Analyse the latest trends and innovations and see how they fit on local level to identify whitespace opportunities for your next big idea.

3

See action-orientated summaries to understand an area quickly or interrogate the data to get an in-depth understanding of your market.

Video

summarising the key findings
of the report.

Executive Summary

with key challenges and opportunities.

Consumer Insights

into what Indian consumers want.

Key Trends

and how they’re playing out both locally and globally in India.

Market Application

to see where the opportunities lie and who’s doing what.

Interactive Data Books

for a ‘hands-on’ data experience.

We examine every aspect of today’s Indian Consumer



— 2018 TITLES —



Lifestyles

  • Weight Management
  • Shopping For Groceries
  • Emotional Wellbeing
  • Cooking At Home
  • Natural Consumer
  • Social Media & Content
  • Financial Outlook
  • Lifestyles Of Mums
  • Feeding Kids

    • Food & Drink

  • Attitudes to Snacking
  • Ready Meals
  • Sauces
  • CSDs
  • Juice
  • Malt Drinks
  • Tea
  • Coffee
  • Tea Shops & Coffee Shops
  • Milk & Flavoured Milk Drinks
  • Cured Yogurt & Yogurt Drinks

    • Beauty, Personal Care & Household

  • Shampoo & Conditioner
  • Deodorants
  • Haircare Routine
  • Facial Skin Care
  • Hair Colours
  • Men's Grooming
  • Fragrances
  • Feminine Hygiene
  • Colour Cosmetics
  • BPC Ingredients
  • Beauty Consumer
  • Vitamins, Minerals & Supplements
  • OTCs

    • — 2019 TITLES —



    JANUARY - MARCH

    Lifestyle
  • Premiumisation
  • On-The-Go
  • Gym / Exercise Trends (Sports Nutrition)

    • Food & Drink
  • Baby Food & Drink
  • Snacks
  • Sweet & Savory Spreads (Including dips)
  • Breakfast Foods
  • Flavour Preferences & Trends

    • Beauty, Personal Care & Household
  • Oral Care
  • Air Care
  • Fabric Care
  • Surface Cleaners
  • Pest Control

    • APRIL - JUNE

    Lifestyle
  • Marketing to Indian Women
  • Healthy Lifestyle
  • Eating Habits

    • Food & Drink
  • Noodles
  • Cheese
  • Spirits – Alcoholic Beverages
  • Beer – Alcoholic Beverages
  • Biscuits

    • Beauty, Personal Care & Household
  • Soap & Bath Products
  • Salon & Salon Services
  • Body Care
  • Baby Personal Care
  • Skin Protection/Sun Care

    • JULY – SEPTEMBER

    Lifestyle
  • Eating/Dining Out
  • Make Up Routines
  • Grocery Shopping

    • Food & Drink
  • Edible Oils
  • Chocolate & Confectionery
  • Flavoured Water & Sports/Energy Drinks
  • Ice Cream
  • Sugar & Gum Confectionery

    • Beauty, Personal Care & Household
  • Shampoo & Conditioner
  • Hair Colourants
  • Facial Skincare
  • Male Grooming
  • Deodorants & Fragrances

    • OCTOBER – DECEMBER

    Lifestyle
  • Digital Trends
  • Lifestyle Of Mums
  • Financial Services

    • Food & Drink
  • Juice
  • Milk & Flavoured Milk
  • Yogurt & Yogurt Drinks
  • CSDs
  • Ready Meals

    • Beauty, Personal Care & Household
  • Colour Cosmetics
  • BPC Ingredients
  • OTC
  • VMS
  • Feminine Hygiene

    • Mintel Indian Consumer
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    Our local expert analysts are then examining the primary research and consumer data and translating it into what it means for you.

      Find out what Indian consumers want, what they need and what influences their purchasing decisions.

      Understand the Indian market and see how it fits into wider trends on a local and global level.

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