Always Within Context

Prohibited content and products

MGID reserves the right to block any and all content, products or services for any reason, as we see it fit.

• Dating services facilitating sexual encounters
• Exploitation or endangerment of minors
• High-risk investments or impossible get-rich-quick schemes
• Illegal subject matter or promotion of illegal activity
• Illicit or digital drugs
• Mail-order bride services
• Malware, phishing or spam
• Material that is abusive, discriminatory, exploitative, harassing, hateful, intolerant, obscene, offensive, threatening, violent, or vulgar
• Misleading, inaccurate, or deceitful information
• Online pharmacies
• Poor grammar and misspellings
• Pornography or erotica
• Products or services claiming to predict the future
• Slanderous reports
• Terrorism
• Tobacco or nicotine
• Unauthorized celebrity endorsements
• Violating third party rights: copyright, trademark, privacy, publicity, or other personal or proprietary rights
• Weapons and explosives
• F-words

Restricted content and products

Please contact your account manager for any content in question. Such cases may include:

• Alcohol
• Dating sites
• E-cigarettes and vaping products
• Financial services
• Gambling
• Political campaign advertising
• Religion
• Self-improvement products
• Software downloads
• Subscription services
• Supplements
• Sweepstakes or contests
• Weight loss products

Content and landing pages

MGID considers the image and headline of the ad, independent from the landing page or offer, when determining its overall rating. We then make sure that advertisers and publishers are a match made in heaven. Applicable content builds new relationships and offers additional value to existing audiences.

G: No suggestive material of any kind. This includes images of people showing too much skin (no cleavage, stomach, or above the knee) and provocative language. No mature topics, highly controversial issues, or depictions of any violence (non-cartoon).

PG: No sex-related or promiscuous content. Tasteful imagery associated with topics such as swimwear (no thongs), body art, and fitness may include skin. Select images and topics for fictional entertainment may include mild violence.

R: Content includes sexual topics and non-explicit suggestive imagery, as well as violence in news or entertainment media. Content may include funny and humorous stuff restricted to an older audience. Parental guidance is suggested to a younger audience.

NC17: Subject matter may be more controversial with strange, odd or peculiar imagery. Bizarre stories of non-fictional and fictional characters may be included here.

NSFW: Content may be sexual in nature, sensational, shocking, or outrageous. Creative content does not contain nudity, pornography, erotica, or explicit sex.

High-quality content should provide a positive, user-friendly experience.

Content

G

PG

R

NC17

NSFW

Adult Novelty Gifts

Alcohol / E-cigarettes

Body Art

Current Public Policy

Dating

Erotica

Energy & Brain Boosters

Fitness

Gambling

Beauty / Health

Illicit or Digital Drugs

Medicine

Nudity

Partial Nudity

Politics

Pornography

Religion

Self-Improvement

Sex

STDs

Suggestive Content

Swimwear

Violence

Weapons & Explosives

Weight Loss

* Content distribution may diverge slightly from the standard depending on geo targeting and audience. The final decision on this matter lies with the moderators.

Additional information on MGID advertising policies

We've included specifications for more detailed categories—the ones that can get pretty complicated.

Gambling

• Permitted
  • Australia, New Zealand and Canada without a license
  • Other licensed countries
  • U.S. – Delaware, New Jersey and Nevada with licenses
  • Google Play and iTunes games without winnings or withdrawals
• Prohibited
  • All of U.S. except for Delaware, New Jersey and Nevada if licensed
  • Non-gambling sites falsely expressing or implying wins
  • Promotion of gambling as a significant source of income
  • Gambling related games where the final landing is not Google Play or iTunes

MGID reserves the right to reject any content page for any reason, as we see it fits.