*clicks required | †Install and Post-Install Event data available within Analytics for 15 months; then export-only | **Apptopia. 2019. Top Charts: Top SDKs – Q1 2019 SDK Installs. Last 30-days revenue. Sourced 2019-03-29.
| FEATURES & TOOLS | KOCHAVA | Branch | AppsFlyer | Adjust | Tune |
|---|
| PLATFORM | |||||
|---|---|---|---|---|---|
| DIFFERENTIATORS | |||||
| Media Planning | - | - | - | - | |
| Alerting | - | - | |||
| Audit | - | - | |||
| Install/Event Import Tool | - | - | |||
| Dynamic Event Registration | - | - | - | - | |
| Create/Host Landing Pages | - | ||||
| Cross-Device Identity | - | ||||
| Session Tracking (Duration) | - | - | |||
| Postback Delivery Configuration | - | - | - | - |
Basic Platform Features
| ATTRIBUTION | KOCHAVA | Branch | AppsFlyer | Adjust | Tune |
|---|---|---|---|---|---|
| DIFFERENTIATORS | |||||
| Mobile Web SDK | - | ||||
| TV Ad Tagging | - | - | - | - | |
| Video AI Content Recognition | - | - | - | - | |
| Progressive Reconciliation | - | - | - | - | |
| Fractional Attribution | - | - | - | - | |
| Fingerprint/Impression Equalizer | - | - | - | - | |
| Tracker-Level Configuration | - | - | - | - | |
| MTA Reporting | - | - | |||
| Advanced Configurable Attribution | - | - | - | - |
Basic Attribution Features
| SAN Claims |
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No Snapchat No Twitter No Yahoo |
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No Facebook |
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| View-Through Attribution |
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No Facebook |
| Install Reprocessing |
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| Uninstall tracking (iOS & Android) |
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| Deduplication Window | Lifetime | 3 months | 24 months | Lifetime | Lifetime |
| ANALYTICS | KOCHAVA | Branch | AppsFlyer | Adjust | Tune |
|---|---|---|---|---|---|
| DIFFERENTIATORS | |||||
| True LTV | - | - | - | ||
| Restated Media Cost | - | - | - | - | |
| Retention Analytics 90+ | - | - | - | - | |
| Funnel | - | - | - | - |
Basic Analytics Features
| OPTIMIZATION | KOCHAVA | Branch | AppsFlyer | Adjust | Tune |
|---|---|---|---|---|---|
| DIFFERENTIATORS | |||||
| Media Optimization | - | - | - | ||
| SQL Query | - | - | - | - | |
| Campaign Back-testing | - | - | - | - | |
| Predictive Churn Modeling | - | - | - | - |
| FRAUD | KOCHAVA | Branch | AppsFlyer | Adjust | Tune |
|---|---|---|---|---|---|
| DIFFERENTIATORS | |||||
| Real-time Traffic Verification | - | - | - | ||
| Fraud Dashboard | |||||
| Account Curated Blacklist | - | - | - | - | |
| Fraud Audit | - | - | - | ||
| Fraud Console for Networks | - | - | - | - | |
| SDK Install Authentication | - | - |
Basic Fraud Prevention
| Real-time Fraud Abatement |
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Blacklisted IP's Only |
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| Non-Verified Install Receipts |
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| Minimum Time to Install |
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Detection only |
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| Non-Verified Purchase Receipts |
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| AUDIENCE | KOCHAVA | Branch | AppsFlyer | Adjust | Tune |
|---|---|---|---|---|---|
| DIFFERENTIATORS | |||||
| Audience Targeting Platform | - | - | - | - | |
| Curated Audience Marketplace | - | - | - | - | |
| Audience Insights | - | - | - | - | |
| Lookalike Modeling | - | - | - | - |
Basic Audience Features
| PUSH | KOCHAVA | Branch | AppsFlyer | Adjust | Tune |
|---|---|---|---|---|---|
| DIFFERENTIATORS | |||||
| Push Notifications - Scheduled | - | - | - | - | |
| Push Notifications - Event Triggered | - | - | - | - | |
| Push Performance - Dashboard | - | - | - | - | |
| Push Segmentation | - | - | - | - | |
| Push Multivariate testing (A/B/n) | - | - | - | - | |
| Auto Optimization | - | - | - | - |
| SUPPORT | KOCHAVA | Branch | AppsFlyer | Adjust | Tune |
|---|---|---|---|---|---|
| DIFFERENTIATORS | |||||
| Dedicated Support (All Pricing Tiers) | - | - | - | - | |
| GDPR - Consent Management | - | - | - | - |
Basic Support Features