Your Next MoveAnnabel BurbaHow Lyft and Baked by Melissa Stay Customer-Obsessed—Even When It’s DifficultBrian Irving, chief marketing officer at Lyft, and Melissa Ben-Ishay, founder of Baked by Melissa, talk at Inc.’s SXSW Founders House.
MarketingJohn HallCustomer Service Could Help Grow Your Business. Here’s HowQuality customer service not only retains customers, but also turns them into an exceptional marketing ally through word-of-mouth, loyalty, and trust.
LeadJason AtenAfter 50 Years McDonald’s Made a Bittersweet Change and It’s Truly a Sign of the TimesA McDonald’s in Franklin, TN has a depressing idea about what “Play Place” really means.
LeadHoward TullmanPlease Don’t Make the Starbucks MistakeBy trying to please everyone—including freeloaders—the coffee company ultimately began alienating the paying customers.
Inc. MastersMichael Podolsky4 Lessons From the Worst and Best Customer ServiceGetting customer service right is not just about finding solutions—it’s about learning from what others get wrong.
TechnologyJason AtenDelta Just Announced Its Plan to Use AI to Solve the Worst Thing About TravelingA new in-app concierge relies on AI to give customers a personalized experience.
MarketingHoward TullmanHow Automakers and Car Dealers Can Survive the Chinese EV OnslaughtWe’ve seen this movie before. And it’s a lesson for all entrepreneurs about how to position your product for a changing market.
GrowPeter EconomyStop Letting Money Walk Out the Door: 5 Secrets From a Customer Service GuruAchieving a level of customer service that will distinguish your business in today’s marketplace doesn’t have to be difficult at all.
Inc. PremiumMETHODOLOGYHow Fast-Growing Businesses Nail Customer ServiceConnecting with customers has never been easier—or more complicated. Here’s how to get it right.
InnovateAssociated PressCan AI Chatbots Make Your Holiday Shopping Easier?Cyber Monday shoppers will have several options for AI help, but will need to double-check the bots’ selections.
Growinc-custom-studioMorton’s Rare, Juicy PR StuntWhen Peter Skenkman tweeted that he was craving a steak from the iconic steakhouse, it delivered. And it got a big social-media thank you.
MoneyAssociated PressMany Companies Offer ‘Returnless Returns,’ But Do it QuietlyRetailers have decided the cost of sending an item back may be more expensive than letting an unsatisfied customer keep some low-priced merchandise, but don’t advertise the practice.
SalesAndrea OlsonThe Key to Boosting Sales: Identifying and Converting Non-CustomersNot everyone is a customer. And you need to examine the types of non-customers you have to understand why.
GrowBruce CrumleyRetailers Adjust Holiday Sales Plans to Handle Rising Consumer Stress LevelsShoppers’ worries about the presidential election and its economic consequences threaten holiday season spending. Retailers are scrambling to limit pullbacks.
GrowReutersWalmart Plans 30-Minute Prescription DeliveriesMedications, other merchandise, and groceries will all be available for rapid drop-off in 20 cities where the retailer is taking on Amazon’s new pharmacies.
