Genius Monkey

My Go-To Programmatic Software

Puntos a favor:

The display advertising is CPC based instead of CPM based like most other programmatic vendors

Contras:

The first time using it can be work-intensive with mapping out the conversion funnels

Genius Monkey Always Overdelivers

Comentarios: The team we work with is top notch. They are passionate about their work and make me feel special as a client. I know they're always working hard behind the scenes to ensure we're putting our best foot forward to introduce new prospective students to our institution.

Puntos a favor:

I have been working with the Genius Monkey team and using their software for about 18 months. I have consistently been blown away by the results we achieve and their reporting capabilities give us insights we can't achieve with anyone else. We've run head to head tests only to secure more funding to always run media through Genius Monkey. The access we have to the data within their software helps us gauge our performance and determine if we need new creative, additional channels, optimizations across audiences, or any other changes.

Contras:

The interface isn't the most beautiful one out there, and there's no easy way to see the creative when you're viewing the results so you have to make sure your naming conventions are very clear. Other than that, it really meets all of our needs.

Great Value - High Frequency and Low CPP

Comentarios: Overall experience has been great. they have been a great partner for both us and our clients for many years. I feel they truly care about our business, and our client's business and do their best to deliver quality results and a quality account management experience.

Puntos a favor:

The Genius Monkey Software is easy to use, and easy to get set up. The Genius Monkey team is responsive and once we send them all of our information, we are up and running quickly. Their reporting has gotten so much better of the years, and their online dashboard allows myself and our clients easy access to live results... And unique to other digital companies, their numbers are always right. Great for mass brand awareness campaign and tons of impressions with a low CPM and CPC.

Contras:

Premium impressions are not a strength of this software.

Look No Further For Your Programmatic Needs

Comentarios: Our experience with the team at Genius Monkey has been incredible. They are extremely responsive and solution-oriented.

Puntos a favor:

There a many Pros to Genius Monkey. First off you only pay for clicks NOT impressions. Secondly, they only target those who are "in-market" thus staying in front of the middle to bottom-funnel leads. They also have a much greater inventory of ad networks and databases, so you are not limited to the handful that most have to use. Finally, the ability to see the customer journey from the first touch to final conversion allows us to manage our client's campaigns with confidence.

Contras:

Hard to find anything here but maybe a more user-friendly Customer Journey report for the clients to see would be nice.

Not just an agency a business parter

Comentarios: The best marketing partner I’ve worked with in my 10 years of digital marketing experience.

Puntos a favor:

The ability to target an intended audience and place the most targeted impressions possible for the budget.

Contras:

It’s complexity requires business owners (purchasers) to have more than a basic level of customer attribution modeling to understand the full value. However, even when using last click attribution Genius Monkey analytics outperform the competition.