Conheça o Segment
O Twilio Segment é uma plataforma de dados do cliente (CDP na sigla em inglês). A plataforma fornece a mais de 20 mil empresas a base de dados necessária para colocar os clientes no centro de todas as decisões. Usando o Segment, as empresas podem coletar, unificar e rotear os dados dos clientes para qualquer sistema em que seja necessário entender melhor os clientes e criar experiências atraentes em tempo real.
Quem usa o Segment?
O Segment é útil para praticamente qualquer empresa que depende de serviços na nuvem para administrar seus negócios. De aplicativos para dispositivos móveis a start-ups de SaaS, até varejistas com loja física.
Onde o Segment pode ser implantado?
Sobre o fornecedor
- Segment
- Localizado em San Francisco, EUA
- Fundado em 2011
Suporte do Segment
- Suporte por telefone
- Bate-papo
Idiomas
inglês
Preço do Segment
Preço inicial:
- Sim, oferece teste gratuito
- Sim, oferece versão grátis
O Segment possui uma versão gratuita e oferece versão de teste grátis. Versão paga do Segment a partir de US$ 120,00/mês.
Planos de preçosSobre o fornecedor
- Segment
- Localizado em San Francisco, EUA
- Fundado em 2011
Suporte do Segment
- Suporte por telefone
- Bate-papo
Idiomas
inglês
Vídeos e imagens do Segment
Recursos do Segment
Alternativas ao Segment
Avaliações do Segment
Erick
Prático e simples de implementar, mas não funciona sozinho
Vantagens:
O Segment tem sido uma ótima ferramenta para evoluir nossa estratégia de Product Analytics, principalmente pela sua simplicidade, "straight-forwardness", facilidade de implementação e diversas integrações nativas. Com ele, estamos sendo capazes de agregar dados de diversas fontes e enviar para o Mixpanel, onde geramos dashs e relatórios, além de permitir o armazenamento em data warehouse.
Desvantagens:
Na minha visão, o maior contra é ser necessariamente dependente de outra ferramenta para visualizar os dados coletados pelo Segment. Nesse ponto, outras ferramentas mais dedicadas a Product Analytics tem vantagem, por serem capazes de reunir quase tudo em um produto só.
Alternativas consideradas: Amplitude, Heap e Mixpanel
Razões para mudar para o Segment: Pela capacidade e facilidade de agregar dados de diferentes fontes, além do próprio produto, para gerar uma visualização única, holística e omnichannel.
Jonny
Segment - The Data Layer to Have
Comentários:
Segment solves the problem of add script once. Enable quickly.
Data flows and needs a pipe to steer it in the right direction. Segment makes this easy.
Create a data science team in seconds and connect to a wide and vast number of tools and connections from Adwords to Facebook all the way through to iOS and Android. This covers many bases.
Vantagens:
Segment have built a best in class data layer and data management tool. The tool is easy to set up and creating destinations and understanding sources is simple. Add the code for Web, Mobile or a data warehouse. Then enable product and marketing teams to enable and disable marketing and product tools easily. The new personas feature is also incredibly powerful. Make collecting analytics .track and .page and .identify easy.
Desvantagens:
Segment does make data easy and because of the quality of the tool it does come at a cost. The benefit is it does scale with you because the price plan works on MTUs. But it really depends on the size of your business. Beware not to over enable and connect too much if you are not using it. This will add un-necessary load which can impact mobile page speed.
Avaliador Verificado
We could not have conducted marketing without Segment, and their staff is incredibly helpful
Comentários: It requires the ability to manage various sources and multiple destinations while maintaining an organized, consistent track plan. A system such as Segment is incredibly valuable for firms with several data sources and destinations that are continually growing.
Vantagens:
Our major objective is to monitor activity on our company's website(s), particularly user activity. Pre-built interfaces with marketing, data, and analytics systems make it easy for marketers to configure connectors without the need for engineering resources for each integration request. Segment has saved us time throughout the years that would have been spent connecting and syncing data amongst many technologies. Segment is a wonderful tool for us due to its intuitive interface, extensive documentation, and ability to debug events.
Desvantagens:
Some of the destinations and sources held by Segment and its partners can necessitate interaction with support teams (for example, SDKs, missing features, or bugs in functionality).
Stefan
Key component to populate data between different services
Vantagens:
Ready made integrations with most critical SaaS services makes it easy to share data between systems.
Desvantagens:
The pricing model is sometimes not the best given how event intense your application is.
Or
Data loss and bad customer support
Comentários:
At first it sounds great, one stop shop for all you analytics needs. What they don't tell you is:
1. Segment API is far less reliable than any of the underlying analytics tools. I've never had any data loss with mixpanel, since I switched to segment I had 3 severe data loss incidents, one was a segment server failure, one was a result of Segment's API and the 3rd is still under investigation.
2. It's literally impossible to get proper support for urgent issues. no matter how much I emphasize the urgency, they'll send 1 reply a day, with the most useless information and ask the same basic questions over and over and over again.
Vantagens:
Reduce the amount of code that handles analytics and tracking No real alternative
Desvantagens:
Unreliable. Bad customer support.
