Personalization Software
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Segment

by Segment
4.6 (65)
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4.6 (65)
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Price

Pricing starting from:
$0 /month
  • Yes, has free trial
  • Yes, has free version
VIEW PRICING DETAILS

Reviews

  • Ease of Use
    4.5
  • Customer Service
    4.3
  • Value for Money
    4.1
Likelihood to recommend
84.2%
Read All 65 reviews

Top Features

  • Customer Segmentation
    5.0
  • Engagement Tracking
    5.0
  • Reporting/Analytics
    5.0
  • 5.0
  • Data Analysis Tools
    5.0
VIEW ALL FEATURES

What is Segment?

Twilio Segment is the world's leading Customer Data Platform (CDP). The platform provides 25K+ companies with the data foundation that they need to put their customers at the heart of every decision. Using Segment, companies can enable tailored, consistent, and real-time customer experiences by creating a single view of their customer that is enriched to understand each user's real-time behavior at scale.

Featured In

Best For

Twilio Segment helps almost any company that relies on cloud services for running its business. From mobile apps to SaaS startups to even brick & mortar retail.

Segment Video and Images

All Your Data in One API
Clean Data Pipeline
Build Audience Profiles
Simplify Data Collection

Deployment & Support

Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • Knowledge Base
  • Phone Support
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
Contact Details
  • Segment
  • Located in United States
  • Founded in 2011
  • https://segment.com/

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Segment Pricing

Starting From:
$0 /month
View vendor website
  • Yes, has free trial
  • Yes, has free version
Pricing Details (Provided by Vendor):
Free Plan: Includes 1,000 visitors/mo 2 Sources 300+ Integrations Team Plan: Starts at $120/mo 10,000 visitors/mo Unlimited Sources 300+ Integrations Includes 1 Data Warehouse destination Business Plan: Customer Pricing Custom Volume Single View of the Customer Data Governance Advanced Roles & permissions Historical replay
Pricing Resources:
  • Be an Informed Buyer: Understanding the True Cost of Business Software
  • Personalization Software Pricing Guide

    • Segment Features

    Features are displayed in the decreasing order of their feature rating.

  • Customer Segmentation
    5.0
  • Engagement Tracking
    5.0
  • Reporting/Analytics
    5.0
  • Account Based Marketing
  • Behavioral Targeting
  • Campaign Segmentation
  • Contextual Targeting
  • Customer Profiles
  • Experience Management
  • Recommendations
  • Website Analytics
  • Website Personalization
  • 5.0
  • Data Analysis Tools
    5.0
  • 5.0
  • Data Quality Control
    5.0
  • Data Security
    5.0
  • Campaign Personalization
  • Data Discovery
  • Data Integration
  • Data Migration
  • Data Profiling
  • GDPR Compliance
  • Information Governance
  • Master Data Management
  • Match & Merge
  • Target Account Identification
    • Compare Segment with Alternatives
    Segment
    Personyze
    Socital
    Geo Targetly
    Starting from:
    $0/Per-Month
    Starting from:
    $225.00/Per-Month
    Pricing Model:
    Per Feature
    Starting from:
    $0
    Pricing Model:
    Other
    Starting from:
    $24.00/Per-Month
    Pricing Model:
    Per Feature
    Overall Rating:
    4.6 (65)
    • Ease of Use
      4.5
    • Customer Service
      4.3
    • Features
      4.6
    • Value for Money
      4.1
    Overall Rating:
    4.5 (15)
    • Ease of Use
      4.3
    • Customer Service
      4.5
    • Features
      4.6
    • Value for Money
      4.4
    Overall Rating:
    4.8 (24)
    • Ease of Use
      4.7
    • Customer Service
      5.0
    • Features
      4.5
    • Value for Money
      4.7
    Overall Rating:
    4.5 (24)
    • Ease of Use
      4.5
    • Customer Service
      4.3
    • Features
      4.4
    • Value for Money
      4.0
    Core Features
    12/24
    Visit Website
    Core Features
    22/24
    Visit Website
    Core Features
    17/24
    Visit Website
    Core Features
    9/24
    Visit Website
    VIEW FULL COMPARISON
    VIEW ALL Segment ALTERNATIVES

    Segment Reviews

    Showing 5 of 65 reviews
    Overall
    4.6
    Ease of Use
    4.5
    Customer Service
    4.3
    • "It's a great intermediary tool, which is what we use it for."
    • "The ability of centralise all data in the same tool is the best. You can forget about setting so many different tracking tool and pixels in your web or app."
    • "One of the tools that we recommend has the possibility of data quality with the "protocols" which is very interesting too."
    • "We could not have conducted marketing without Segment, and their staff is incredibly helpful."
    • "Integration implementation can vary widely. Documentation is usually thorough, but often confusing / complicated / out of date / (in the case of beta integrations) not accessible or non-existent."
    • "And setting up things might be a bit tricky if you're a newcomer in the world of analytics/JavaScript."
    • "The pricing model (MTUs) when you have a lot of anonymous users can be a problem."
    • "Custom integration or customization is really hard to do, third parties implementation sometimes lack some essential feature that would become a hard blocker during the integration."

    Pros

    • "It's a great intermediary tool, which is what we use it for."
    • "The ability of centralise all data in the same tool is the best. You can forget about setting so many different tracking tool and pixels in your web or app."
    • "One of the tools that we recommend has the possibility of data quality with the "protocols" which is very interesting too."
    • "We could not have conducted marketing without Segment, and their staff is incredibly helpful."

    Cons

    • "Integration implementation can vary widely. Documentation is usually thorough, but often confusing / complicated / out of date / (in the case of beta integrations) not accessible or non-existent."
    • "And setting up things might be a bit tricky if you're a newcomer in the world of analytics/JavaScript."
    • "The pricing model (MTUs) when you have a lot of anonymous users can be a problem."
    • "Custom integration or customization is really hard to do, third parties implementation sometimes lack some essential feature that would become a hard blocker during the integration."
    Write a Review
    Read All 65 Reviews
    Avatar Image
    Jonny D.
    Head of Sales Operations
    Financial Services, 51-200 employees
    Used the software for: 2+ years
    Overall Rating
    Ease of Use
    Customer Service
    Features
    Value for Money
    Likelihood to Recommend
    Reviewer Source
    Source: Capterra
    September 2, 2019
    "Segment - The Data Layer to Have"
    Overall: Segment solves the problem of add script once. Enable quickly. Data flows and needs a pipe to steer it in the right direction. Segment makes this easy. Create a data science team in seconds and connect to a wide and vast number of tools and connections from Adwords to Facebook all the way through to iOS and Android. This covers many bases.
    Pros: Segment have built a best in class data layer and data management tool. The tool is easy to set up and creating destinations and understanding sources is simple. Add the code for Web, Mobile or a data warehouse. Then enable product and marketing teams to enable and disable marketing and product tools easily. The new personas feature is also incredibly powerful. Make collecting analytics .track and .page and .identify easy.
    Cons: Segment does make data easy and because of the quality of the tool it does come at a cost. The benefit is it does scale with you because the price plan works on MTUs. But it really depends on the size of your business. Beware not to over enable and connect too much if you are not using it. This will add un-necessary load which can impact mobile page speed.
    Reviewer Source
    Source: Capterra
    September 2, 2019
    Verified Reviewer
    Retail, 10,001+ employees
    Used the software for: 2+ years
    Overall Rating
    Ease of Use
    Customer Service
    Features
    Value for Money
    Likelihood to Recommend
    Reviewer Source
    Source: Capterra
    August 22, 2022
    "We could not have conducted marketing without Segment, and their staff is incredibly helpful"
    Overall: It requires the ability to manage various sources and multiple destinations while maintaining an organized, consistent track plan. A system such as Segment is incredibly valuable for firms with several data sources and destinations that are continually growing.
    Pros: Our major objective is to monitor activity on our company's website(s), particularly user activity. Pre-built interfaces with marketing, data, and analytics systems make it easy for marketers to configure connectors without the need for engineering resources for each integration request. Segment has saved us time throughout the years that would have been spent connecting and syncing data amongst many technologies. Segment is a wonderful tool for us due to its intuitive interface, extensive documentation, and ability to debug events.
    Cons: Some of the destinations and sources held by Segment and its partners can necessitate interaction with support teams (for example, SDKs, missing features, or bugs in functionality).
    Reviewer Source
    Source: Capterra
    August 22, 2022
    Stefan P.
    C>TO
    Internet, 11-50 employees
    Used the software for: 2+ years
    Overall Rating
    Ease of Use
    Customer Service
    Features
    Value for Money
    Likelihood to Recommend
    Reviewer Source
    Source: Capterra
    December 20, 2022
    "Key component to populate data between different services"
    Pros: Ready made integrations with most critical SaaS services makes it easy to share data between systems.
    Cons: The pricing model is sometimes not the best given how event intense your application is.
    Reviewer Source
    Source: Capterra
    December 20, 2022
    Or P.
    CTO and Co-founder
    Internet, 11-50 employees
    Used the software for: Less than 6 months
    Overall Rating
    Ease of Use
    Customer Service
    Value for Money
    Source: GetApp
    April 4, 2016
    "Data loss and bad customer support"
    Overall: At first it sounds great, one stop shop for all you analytics needs. What they don't tell you is: 1. Segment API is far less reliable than any of the underlying analytics tools. I've never had any data loss with mixpanel, since I switched to segment I had 3 severe data loss incidents, one was a segment server failure, one was a result of Segment's API and the 3rd is still under investigation. 2. It's literally impossible to get proper support for urgent issues. no matter how much I emphasize the urgency, they'll send 1 reply a day, with the most useless information and ask the same basic questions over and over and over again.
    Pros: Reduce the amount of code that handles analytics and tracking No real alternative
    Cons: Unreliable. Bad customer support.
    Source: GetApp
    April 4, 2016
    Verified Reviewer
    Retail, 201-500 employees
    Used the software for: 1-2 years
    Overall Rating
    Ease of Use
    Customer Service
    Features
    Value for Money
    Likelihood to Recommend
    Reviewer Source
    Source: Capterra
    November 23, 2022
    "Very useful to collect data"
    Pros: We use segment to collect and send data in different destination, it's easy to use and to implements
    Cons: Options are quite expensive, if you want to add Personna / protocols, the price grows quickly
    Switched From: Amazon Kinesis
    Reviewer Source
    Source: Capterra
    November 23, 2022
    Read All 65 Reviews

    Segment Video