What Is Act!?

Act! Premium, a powerful CRM and Marketing Automation tool in one platform, is perfect for small and midsize businesses looking to market better, sell more, and create customers for life. With unparalleled flexibility and freedom of choice, Act! Premium accommodates the unique ways you do business, whether it’s on-premises (Act! Premium Desktop), in the cloud (Act! Premium Cloud), or, you can leverage a hybrid deployment for maximum flexibility!

Who Uses Act!?

Act! empowers small and midsize businesses to build and manage client relationships and leads, so you always have your pipeline of new, repeat, and referral business under control.

Act! Software - Customizable dashboard Act! Software - Opportunity details for every deal Act! Software - Rich customer management Act! Software - Power Marketing Automation – Real-time results

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Reviews of Act!

Average score

Overall
3.7
Ease of Use
3.7
Customer Service
3.3
Features
3.7
Value for Money
3.7

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001
Thomas
Thomas
Director, Business Development in US
Verified LinkedIn User
Pharmaceuticals, 11-50 Employees
Used the Software for: 2+ years
Reviewer Source

Love the ease of use for both entering data and retrieving info

5.0 5 years ago

Comments: I use it to track my clients and prospects and I can tell anyone the last time I made contact, what that was - letter, Email, Phone Call, etc. and it allows me to connect important info to any of my clients, prospects, friends and family.

Pros:

The fact that I was able to use the product immediately with no instruction was a great pro. Entering data and retrieving info about a client is easy, and building history of calls, Email messages, letters in a record is great.

Cons:

I am not happy with support as all they do is provide a fix when there is a problem, but not direction in how to build reports or use other functionality. I have had to fix the same problem with direction from their service group several times. If I ask for help with reports they tell me I need to find a consultant for that.

Sally
Sales in Singapore
Information Technology & Services, 11-50 Employees
Used the Software for: 2+ years
Reviewer Source

Basic CRM that does the job

4.0 2 months ago New

Pros:

ACT is easy to use and does what a CRM is supposed to do: manage contacts and contact information. It is easy to create contacts, companies, links and search for them. It can be used offline which makes it extremely convenient when there is no internet access (eg: business trips). The DB will synchronize when you are back online. Another thing is that it is an off the shelf product: it does not require any development to configure.

Cons:

The software lacks customizable reports and dashboard. It is extremely complicated to setup a good dashboard with the reports that you need. There is not much options or flexibility, and the display does not always end up being right (missing items). So it is not the best for sales/opportunities management.

Act! Response

2 months ago

We love hearing from our customers Sally, and appreciate you taking the time to let us know how Act! is helping your business. We understand that you found some limitations around reporting and wanted to be sure you had access to these digital resources to help with your customization needs. https://www.act.com/resources/ If there are additional features you'd like to see in Act!, we'd love to know and invite you to please submit a feature request by visiting this URL. https://app.smartsheet.com/b/form/5833907456404e3d99cb5c440433f6a0 Thank you again for your feedback.

Darren
Managing Director in UK
Wholesale, 11-50 Employees
Used the Software for: 2+ years
Reviewer Source
Source: SoftwareAdvice

The worst customer support ever!

1.0 2 weeks ago New

Comments: We have used ACT in its various forms since 1995. The current version in particular the Marketing Automation is very unstable and we have wasted hours of downtime with ACT technical support with no resolution. ACT now admit that other customers have problems with their marketing automation. Despite this we have been waiting 3 months for it to be fixed only to be told that its our problem not theirs!

Pros:

When the software works it is good but the support from ACT is the worst we have ever experienced.

Cons:

Act Marketing Automation does not work. We have battled with trying to get this working for over two years with appalling customer support and still no resolution.

Tracy
Program manager in US
Marketing & Advertising, 11-50 Employees
Used the Software for: 2+ years
Reviewer Source

Act is great for marketing

5.0 3 weeks ago New

Comments: Our marketing team is virtual and located all over the US. We use Act for all our marketing accounts. Our administration uses Act for business development as well as our marketing team for each and every campaign.

Pros:

We have been using Act for 18 years. It's a nice product with as many bells and whistles thats needed for a CRM. Its easy to implement and set up databases. It has the necessary features for analytics and reporting for clients.We plan to upgrade to an Act cloud version soon.

Cons:

The only feature I would like to see added would be an internal voip so that you could hit the call button and Act would dial automatically.

Paul
Managing Director in UK
Electrical/Electronic Manufacturing, 2-10 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

A GOOD STABLE BASE FOR CRM ... JUST WISH ENHANCING WAS A LITTLE EASIER

4.0 3 years ago

Comments: We need ACT, and it is the core of what we do. We would like to see ways that we can add depth and richness to a good platfrom

Pros:

I like the fact that a team of 5 can share effectively in real time, I like the ease of changing layouts and adding fields, and with Seamless the ablity to easily prdcue high quality documenation. It's link to outlook and ODBC is good and it is a stable, which being at the core of our business is a good thing

Cons:

There are many things I think we could do to be more productive but can't, and we do see fields being changed or lost "by themselves". The web version was a poor version of the Pro, and we haven't been able to make it available when offline, which is a frustration.