What Is Cognism?

Cognism is a leader in international sales intelligence, setting a new standard for data quality and compliance, trusted by 1000+ revenue teams worldwide. Cognism helps businesses find, engage and close their dream prospects by providing premium company and contact information, including firmographics, technographics, sales trigger events, intent data, verified business emails and phone-verified mobile numbers.

Who Uses Cognism?

Cognism is trusted by clients across the globe working in sales, marketing, and revenue operations across different industries.

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Reviews of Cognism

Average score

Overall
4.3
Ease of Use
4.6
Customer Service
4.5
Features
4.3
Value for Money
4.0

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001

Find reviews by score

5
48%
4
36%
3
16%
Beatriz
Beatriz
Business Developer in Norway
Verified LinkedIn User
Computer Software, 51-200 Employees
Used the Software for: 1-5 months
Reviewer Source

Great Database

5.0 2 months ago New

Comments: Great customer experience, and critical for lead generation

Pros:

Its easy to make more extensive searches, and its great that they have an extension with SalesForce

Cons:

They need to make sure the data is fresh

Verified Reviewer
Head of sales Northern Europe in UK
Verified LinkedIn User
Internet, 11-50 Employees
Used the Software for: 1-5 months
Reviewer Source

Alternatives Considered:

a blackbelt tool for any sales team

5.0 5 months ago

Pros:

1) really easy to use 2) why more filters than the other tools in the market to narrow down the right prospects including technographic and special moments (beyond company size, industry, job titles, revenue..) 3) easy exporting 4) email / phone quality is mentioned 5) strickly professional no hotmail / yahoo mails in the list.

Cons:

1) passing a list to Salesforce is done via campaigns and not as seamless as with other tools we've used (or via CSV)

Cognism Response

5 months ago

Hi there, Thank you for taking a moment out of your day to share your feedback with us. We have taken note of where we can improve your experience and this information has been passed on to our relevant teams to take action. FYI, you can claim points for this review in our advocacy programme by registering through our WebApp, go to 'My Profile' -> 'Be a Champion.' Our Customer Success team remains at your disposal for any help you may need. Best regards, Emma

Rob
Head of Channel Development in UK
Financial Services Software, 11-50 Employees
Used the Software for: 6-12 months
Reviewer Source

Alternatives Considered:

SME Capital

4.0 4 weeks ago New

Comments: Set up was easy but could've benefit with more of a demo and explanation to every element of the platform and how credits are used. However the customer service and sales team are excellent and really helpful so you soon get onboard and understand how it works if you communication. Great solution.

Pros:

Being able to easily segment data at both company and contact level to establish leads.

Cons:

Ability to remove duplicate leads from lists to prevent using credits when the lead is already in another list.

Verified Reviewer
SDR Team Lead in Lithuania
Verified LinkedIn User
Computer Software, 51-200 Employees
Used the Software for: 6-12 months
Reviewer Source

Alternatives Considered:

Great tool for prospecting lead research & enrichment

3.0 last year

Comments: Congism is a great tool for prospecting, lead research & enrichment in Europe. Compared to other tools, it gives you the best contact quality with a large database in Europe.

Pros:

Software is very intuitive, easy to use, it has all integrations with the most popular sales tools like Salesforce, Outreach, Linkedin ant etc. Cognism provides one of the best quality contact information in Europe. (Zoominfo is stronger in the US).

Cons:

Sometimes contact information is incorrect or outdated, yet all similar software solutions have the same issues and Cognism contact quality is one of the best.

Jacob
SDR Leader in UK
Computer Software, 201-500 Employees
Used the Software for: 6-12 months
Reviewer Source

Alternatives Considered:

Cognism for UK data

4.0 4 months ago

Comments: One of the most important tools in our tech stack.

Pros:

We use Cognism to get mobile numbers and verified email addresses for prospects. Of which, it has been the best on the market for UK / EMEA data

Cons:

Extension sometimes bugs out and needs uninstalling and reinstalling