What Is Scal-e?

Scal-e is an end-to-end agile platform that collects valuable data on how customers interact with a brand. Doing so, we cleanse and transform customer data from all sources, and manage privacy management to create consistent B2C or B2B customer profiles. This helps orchestrate omnichannel CX, distribute marketing or loyalty programs, and harness customer insights to reduce the cost of customer acquisition and retention.

Who Uses Scal-e?

B2B and B2C companies in all sectors - Retail - E-commerce - Consumer goods - Financial services - Pharmaceutical - Travel & Hospitality - Telecommunications - Others

Where can Scal-e be deployed?

Cloud-based
On-premise

About the vendor

  • Scal-e
  • Located in Paris, France
  • Founded in 2007

Scal-e support

  • Phone Support
  • Chat

Countries available

Australia, Belgium, Canada, China, France and 3 others

Languages

Chinese, English, French

Scal-e pricing

Starting Price:

Not provided by vendor
  • Yes, has free trial
  • No free version

Scal-e does not have a free version but does offer a free trial.

About the vendor

  • Scal-e
  • Located in Paris, France
  • Founded in 2007

Scal-e support

  • Phone Support
  • Chat

Countries available

Australia, Belgium, Canada, China, France and 3 others

Languages

Chinese, English, French

Scal-e videos and images

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Features of Scal-e

  • AB Testing
  • Activity Tracking
  • Address Validation
  • Automated Responses
  • Behavior Analytics
  • Behavior Tracking
  • CRM Software
  • Campaign Management Software
  • Commission Management
  • Contact Management Software
  • Content Management System (CMS) Software
  • Conversion Tracking
  • Customer Database
  • Customer Engagement Software
  • Customer Profiles
  • Customer Segmentation
  • Data Capture and Transfer
  • Data Connectors
  • Data Discovery Software
  • Data Governance Software
  • Data Integration
  • Data Migration
  • Data Profiling
  • Data Quality Control
  • Distributor Management
  • Drip Campaigns
  • Dynamic Content
  • ETL - Extract Transfer Load
  • Email Marketing Software
  • Engagement Tracking
  • In-Database Processing
  • Landing Pages/Web Forms
  • Lead Management Software
  • Lead Qualification
  • Loyalty Cards
  • Loyalty Program
  • Marketing Automation Software
  • Mass Texting
  • Master Data Management Software
  • Match & Merge
  • Membership Management Software
  • Metadata Management
  • Mobile Alerts
  • Mobile Coupons
  • Mobile Keywords
  • Multi-Account Management
  • Multi-Channel Communication
  • Multi-Channel Marketing
  • Multi-Country
  • Order Management Software
  • Personalization Software
  • Post Scheduling
  • Prospecting Tools
  • Push Notifications Software
  • ROI Tracking
  • Relationship Mapping
  • Reporting/Analytics
  • Rewards Management
  • SMS Marketing
  • Sales Reports
  • Scheduled Messaging
  • Segmentation
  • Shortcodes
  • Social Marketing
  • Social Media Monitoring Software
  • Template Management
  • Tiered Commissions
  • Web Notifications
  • Website Visitor Tracking

Alternatives to Scal-e

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Multi-channel customer interaction software, either in-house or on SaaS, delivers consistent, managed service across all channels.
Drive growth with Sales Cloud 360, the best-in-class sales solution that drives rep productivity on the world's #1 CRM platform.
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Customer Engagement Platform for impact-hungry eCommerce marketing teams.

Reviews of Scal-e

Average score

Overall
4.9
Ease of Use
4.8
Customer Service
4.9
Features
5.0
Value for Money
4.9

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001

Find reviews by score

5
93%
4
7%
Pierre
Pierre
Business Development Manager in Spain
Verified LinkedIn User
E-Learning, 51-200 Employees
Used the Software for: 6-12 months
Reviewer Source

Very useful tool to reach my sales goals

5.0 2 years ago

Comments: I would say fantastic!

Pros:

I would see two main pros here. 1) First, the tool is easy to use. The UX is intuitive so I don't have too look too much for the functionality I need. It makes me save time. I have full control over the messages I deliver and I can track that easily. My prospects' engagement has soared. 2) The Scal-e team delivers a great customer service. Working in a highly customer-centric focus myself, I appreciate that they are like-minded, and they have been helping me a lot on how to maximize my investment with them.

Cons:

I think it works all good for me. Maybe I will need their support when I want an even more elaborate usage.

Verified Reviewer
Lead Data Analyst in France
Verified LinkedIn User
Marketing & Advertising, 51-200 Employees
Used the Software for: 1+ year
Reviewer Source

Local and global marketing enhanced

5.0 2 years ago

Comments: It's hard to navigate the galaxy of marketing software packages. After several disappointments, I did my research to finally find the "Real CDP" label. Among them, a French solution that I chose for practicality.

Pros:

We use Scal-e for unify our marketing and communication across all our entities. This platform is a right step to take for Distributed Marketing : Very good interface and well optimized to be used globally and locally. The IT teams customized all the profiles I need for all types of users, according to my needs. Practical and convenient. Quickly integrated and adopted by all my affiliates.

Cons:

As it's a all integrated hub , we replaces all our marketing tool by Scal-e platform. It took some time for the teams to get used to it . Good point, the online support and courses helped a lot.

Alternatives Considered: CrossEngage and Tealium Customer Data Hub

Reasons for Switching to Scal-e: More possibilities / more flexible and RGPD compliant.

Loic
[email protected] in Singapore
Computer Software, 11-50 Employees
Used the Software for: 6-12 months
Reviewer Source

Scal-e MarTech Suite truly helped us to scale our digital marketing activities

5.0 2 years ago

Comments: Step by step we are scaling up its use for additional marketing activities.

Pros:

The software is easy of use and it was also pretty fast to perform all the initial setup. We very much like their "solution by industry" which helped us to start a live pilot in a matter of days.

Cons:

So far so good! we still have lots of additional features to discover - to decide on using them or not.

Alternatives Considered: Salesforce Sales Cloud and Hootsuite

Reasons for Switching to Scal-e: flexibility and reactivity of a smaller vendor/team to support us

Doreen
Clienteling & Data Manager in France
Textiles, 501-1,000 Employees
Used the Software for: 2+ years
Reviewer Source

Say yes to Scal-e!

5.0 2 years ago

Comments: My overall experience with Scal-e is utterly satisfying, I highly recommend this platform to anyone who wishes to take customer marketing to the next level !

Pros:

Scal-e is able to customize everything depending on your needs and adapts perfectly to your business environment! The initial set-up stage was as professional as today's daily support. Handling your database, sending out communication campaigns, managing a loyalty program ... everything is easy and highly efficient with Scal-e. Moreover, the team is always ready to help, it is very pleasant to work with them and to build up a relationship.

Cons:

Scal-e always offers new features and constantly strikes at becoming even more user friendly, the little feedback I have given in the past had been taken into account, there is nothing I can complain about today.

Guillaume
Managing Director in Thailand
Financial Services Software, 201-500 Employees
Used the Software for: 2+ years
Reviewer Source

Excellent end-to-end platform

5.0 2 years ago

Pros:

We use Scal-e on a daily basis and the solution has everything we need (marketing stack, privacy module, DQM, loyalty program, distributed marketing, etc.) is there. The goal is achieved for us, at a pretty good price, even with a large volume of data and users having to log in.

Cons:

Everything is integrated and the coverage is vast, it means that you can replace pretty much every marketing tools with Scal-e but you also need teams which know their responsibilities and willing to get used to it. Good points, user friendly and the online support and courses helped a lot.