Hub Pages - Header images
Hub Pages - Header images

Analysis

AGENCY
The apprenticeship tax should inspire us to attract diverse talent
Rick Hirst
Added 1 hour ago

The apprenticeship tax should inspire us to attract diverse talent

The new apprenticeship levy should spur us on to make positive changes so our industry can attract the next generation,...

Does advertising reflect the spirit of the age?
Added 1 hour ago
Charles Vallance

Does advertising reflect the spirit of the age?

Touting entrepreneurship is not enough to change your business
Added 1 hour ago
Helen Edwards

Touting entrepreneurship is not enough to change your business

Leibovitz: tie-up aims to move UBS away from ‘alpha male’ financial advertising
Added 1 hour ago
Nicola Kemp

Ask uncomfortable questions: UBS and boundary-pushing content marketing

THOUGHT LEADERS

MEDIA
The big three: Mobile trends for 2017
Antoine Barbier
Feb 21,2017

The big three: Mobile trends for 2017

AGENCY
The Pareto placement: How to hack your way into a job as a creative
Elliott Starr
Feb 21,2017

The Pareto placement: How to hack your way into a job ...

BRANDS
Lidl marketing director: What you do must be believable both internally and externally
Claire Ferrant
Feb 21,2017

Lidl marketing director: What you do must be believable both internally ...

AGENCY
Ad and media agencies are in danger of eating each other's lunch
Jeremy Lee
Feb 20,2017

Ad and media agencies are in danger of eating each other's ...

LATEST ANALYSIS

AGENCY
Consider the dark side of cute and furry advertising
Added 1 hour ago
Dylan Williams

Consider the dark side of cute and furry advertising

BRANDS
A hell of a culture clash: Why it's good that the Kraft Heinz merger with Unilever is dead
Added 19 hours ago
Daryl Fielding

A hell of a culture clash: Why it's good that the Kraft Heinz merger with Unilever is dead

MEDIA
Callum McCahon: strategy director at Born Social
Added 22 hours ago
Callum McCahon

Silent video doesn't tell the whole story

BRANDS
Will Mobile World Congress bring us more 'humanised' technology?
Added 24 hours ago
Elav Horwitz

Will Mobile World Congress bring us more 'humanised' technology?

MEDIA
How can we restore faith in programmatic for brands?
Added 25 hours ago
Hamish Nicklin

How can we restore faith in programmatic for brands?

AGENCY
Creativity is our weapon. Let's use it
Added 25 hours ago
Ian Heartfield

Creativity is our weapon. Let's use it

MEDIA
Kassan: at CES ahead of the sale of his business to Cannes Lions owner Ascential
Added 25 hours ago
Gideon Spanier

MediaLink's Michael Kassan is the man with a direct line to CEOs

BRANDS
Extreme convenience: How delivery became marketing's biggest disruptor
Added 25 hours ago
Nicola Kemp

Extreme convenience: How delivery became marketing's biggest disruptor

AGENCY
The big adland divide: culture vs collateral
Added 25 hours ago
David Golding

The big adland divide: culture vs collateral

BRANDS
Intel Extreme Masters: signed sponsorship deal with Procter & Gamble
Added 25 hours ago
Harry Lang

Brands are sitting up and taking notice of the esports phenomenon

AGENCY
Bang goes the brief: why it's time to ditch the dead trees
February 17, 2017
Dave Henderson

Bang goes the brief: why it's time to ditch the dead trees

AGENCY
History of advertising: No 185: The Pepsi Refresh Project
February 17, 2017
Staff

History of advertising: No 185: The Pepsi Refresh Project

AGENCY
Debbie Klein: chief executive, Engine Europe and Asia
February 17, 2017
Debbie Klei

Gut instinct is the secret work weapon of Engine's Debbie Klein

AGENCY
Ask Bullmore: Have we done enough to address the results of the EU referendum?
February 17, 2017
Jeremy Bullmore

Ask Bullmore: Have we done enough to address the results of the EU referendum?

MEDIA
Why the next wave of programmatic innovation might just be European
February 17, 2017
Dan de Sybel

Why the next wave of programmatic innovation might just be European

AGENCY
Philippa Field: senior account director, Abbott Mead Vickers BBDO
February 17, 2017
Philippa Field

Work hard to keep a team together, says AMV BBDO's Philippa Field

AGENCY
Gunn Report for Media 2016
February 16, 2017
Isabelle Musnik

Gunn Report for Media 2016

BRANDS
Marketers should apply creative skills to diversity problem
February 16, 2017
Gemma Charles

Marketers should apply creative skills to diversity problem

AGENCY
A view from Dave Trott: Solve the business problem
February 16, 2017
Dave Trott

A view from Dave Trott: Solve the business problem

AGENCY
Digital ads are at a watershed moment
February 16, 2017
Maisie McCabe

Digital ads are at a watershed moment

MEDIA
Sainsbury's is taste of things to come for media shops
February 16, 2017
Gideon Spanier

Sainsbury's is taste of things to come for media shops

AGENCY
Keith Hunt: managing partner, Results International
February 15, 2017
Keith Hunt

When earnouts go wrong: how to make sure it doesn't happen to you

MEDIA
My Media Week: Tim Webster, The Exchange Lab
February 15, 2017
Hayley Hayes

My Media Week: Tim Webster, The Exchange Lab

MEDIA
Work is a community as well as a job
February 15, 2017
Sue Unerman

Work is a community as well as a job

AGENCY
History of advertising: No 184: A Sears Roebuck catalogue
February 14, 2017
Staff

History of advertising: No 184: A Sears Roebuck catalogue

BRANDS
Tesco/Booker deal highlights the need to evolve core businesses
February 14, 2017
Helen Edwards

Tesco/Booker deal highlights the need to evolve core businesses

AGENCY
Media agencies and owners must be true partners
February 14, 2017
Josh Krichefksi

Media agencies and owners must be true partners

BRANDS
Marc Pritchard: chief brand officer, P&G
February 14, 2017
John Tylee

Will brands regret rushing into digital?

BRANDS
Be positive and congratulate your wife's lover on his good taste, says Domino's marketing boss
February 14, 2017
Tony Holdway

Be positive and congratulate your wife's lover on his good taste, says Domino's marketing boss

MEDIA
Media overload, or spoilt for choice?
February 13, 2017
Heather Andrew

Media overload, or spoilt for choice?

PODCASTS

AGENCY
John Lewis: shifting away from cry and buy
December 09, 2016
Shona Ghosh

Podcast: the big fat Christmas episode

BRANDS
Adblockalypse a year on
August 30, 2016
Shona Ghosh

Adblockalypse a year on

BRANDS
Storytelling: Pixar and the National Theatre discuss storytelling techniques
July 18, 2016
Shona Ghosh

Podcast: Storytelling tips from Pixar's story chief and the National Theatre

LATEST CAMPAIGN VIDEO

GLOBAL ISSUE

AGENCY
World's most creative partnerships: John Lewis & Adam & Eve/DDB
June 21, 2016
Staff

World's most creative partnerships: John Lewis & Adam & Eve/DDB

AGENCY
World's most creative partnerships: Under Armour & Droga5
June 21, 2016
Staff

World's most creative partnerships: Under Armour & Droga5

AGENCY
World's most creative partnerships: Honda & Wieden & Kennedy
June 21, 2016
Staff

World's most creative partnerships: Honda & Wieden & Kennedy

World's most creative partnerships: Chipotle & CAA Marketing
June 21, 2016
Staff

World's most creative partnerships: Chipotle & CAA Marketing

MOST READ
TRENDING
YouTube to stop 30-second unskippable ads
Share
February 17, 2017 Emily Tan

1 YouTube to stop 30-second unskippable ads

Starting next year, YouTube will stop allowing the 30-second unskippable ad and will focus instead on shorter formats.

The big adland divide: culture vs collateral

2 The big adland divide: culture vs collateral

How Domino's and Crispin Porter & Bogusky transformed the pizza chain into a tech company

3 How Domino's and Crispin Porter & Bogusky transformed the pizza chain into a tech company

Protein World's Khloe Kardashian leotard ad spurs fresh criticism

4 Protein World's Khloe Kardashian leotard ad spurs fresh criticism

Kraft confirms merger talks with Unilever

5 Kraft confirms merger talks with Unilever

6 Are FMCG giants trying to cut out the middleman?

Share0 shares

7 Mother launches standalone design agency in UK

Share0 shares

8 Body Shop 'won't advertise' in Daily Mail due to editorial stance

Share0 shares

9 Sainsbury's is taste of things to come for media shops

Share0 shares

10 Agencies line up for EA Sports brief

Share0 shares
YouTube to stop 30-second unskippable ads
Shares0
Share
February 17, 2017 Emily Tan

1 YouTube to stop 30-second unskippable ads

Starting next year, YouTube will stop allowing the 30-second unskippable ad and will focus instead on shorter formats.

Case study: How 'This girl can' got 1.6 million women exercising
Shares0

2 Case study: How 'This girl can' got 1.6 million women exercising

Marc Pritchard: P&G boss gave powerful speech on media transparency
Shares0

3 Procter & Gamble chief issues powerful media transparency rallying cry

Job description: Digital marketing executive
Shares0

4 Job description: Digital marketing executive

Confused about programmatic?: key terms and acronyms explained
Shares0

5 Programmatic advertising: Key terms and acronyms explained

6 Find out who is in Campaign's Power 100 2016

Share0 shares

7 Case study: Always #LikeAGirl

Share0 shares

8 Job description: Campaign manager

Share0 shares

9 Job Description: Creative director

Share0 shares

10 Planning in the wild: How Ogilvy planners are getting out to connect with real people

Share0 shares

PARTNER CONTENT

How to build a video marketing program from the ground up in 2017 without spending a fortune

Promoted

February 17, 2017

How to build a video marketing program from the ground up in 2017 without spending a fortune

BRANDS
Sound advice: How to reach new audiences through streaming audio

Promoted

February 17, 2017
Spotify

Sound advice: How to reach new audiences through streaming audio

MEDIA
Can you make an impression with standout creative?

Promoted

February 16, 2017

Can you make an impression with standout creative?

MEDIA
Boundary pusher: Damian Blackden

Promoted

February 16, 2017

'We have reached 'peak screen' - a concept which is both exciting and terrifying' Damian Blackden

MEDIA
"Because I said so" - how mum-powered marketing works for brands

Promoted

February 15, 2017

"Because I said so" - how mum-powered marketing works for brands