Sophia Kenvold says it’s time to rethink how we make content for social

Sophia Kenvold is head of social at TBWA/Raad Social media is not a box to be ticked, a department to be manned or even a campaign to be launched. It’s about thinking differently about marketing, customer service and the entire company. Unfortunately many don’t see it that way, which is why the networks have become […]

ARN launches two digital-only Arabic stations

Dubai-based Arabian Radio Network has launched two new digital-only radio stations. Al Khaleejiya Classic will play tracks from GCC musicians of the 1980s and 1990s. And Al Arabiya Cassette will also have nostalgic Arabic programming, broadcasting Arabic hits from the 1960s to the 1990s. The two new stations are brand extensions of existing ARN properties Al […]

Cicero & Bernay signs alliance with Kuwait’s Local Flavour

Dubai-based PR agency Cicero & Bernay has announced an affiliation with Kuwait City’s Local Flavour, a PR and marketing company originally established in 2012. C&B chief operating officer Ahmad Itani said: “Our complimentary insights will enrich already effective communication delivery across both of our markets and to the wider region.” Managing partner of Local Flavour […]

Loeries announces call for entries

The Loeries Africa Middle East has opened for entries. This year the awards, which will be presented in Durban, South Africa, in August, expect to attract more than 3,000 entries. Organisers have also added three new categories. Design for Digital will sit within the communication design category. Data-Driven Campaigns will focus on “the creative use […]

B2B creative and technology shop Omobono launches in Dubai

UK-based creative and technology agency Omobono has opened an office in Dubai. Last year, the Cambridge-headquartered company was named business-to-business (B2B) Marketing Agency of the Year at the Drum Awards, and received a Queen’s Award for Enterprise. It has already worked with regional clients including Dubai Multi Commodities Centre and Saudi Arabia’s Sadara Chemical Company. […]

Using geolocation to enhance mobile marketing

Geolocation can help us target consumers based on where they go physically, combined with where they go online, says Puja Pannum What’s the best way for a brand to get to know its customers? Facebook profiles may reveal a thing or two. Knowing their age, gender and profession will also help. But in order to […]