Guides

Great innovations can come from anyone – just make sure you're listening. This guide explores:

• Social Media as an Idea Generator
• Aggregate Product Feedback
• Competitor Product Analysis
• Product Release Monitoring
• Audience Analyses

This Q&A details:

• How businesses should be using social data insights
• The benefits of social data consumer insights vs. traditional research
• How to prove ROI and get executive buy-in

Learn how social media intelligence can fill gaps in your research mix.

• Six unique benefits of social media research
• Four key layers of the social intelligence stack
• Eight core applications of social media data for modern businesses

This paper offers an inside look into how social consumer market insights work at the world’s biggest brands and agencies. As part of a roundtable discussion, we cover:

• Who owns social listening?
• How our guests blend social data with other research methods
• How they assess and predict brand health
• How social CMI can help define a value proposition

This guide offers advice on how social listening can inform branding strategies. Specifically, we discuss:

• How to create meaningful customer experiences
• How businesses can better understand their brand identity
• How to identify gaps in a market
• How to create meaningful customer experiences

This comprehensive guide outlines specific examples of several ways that social data can be used to uncover valuable competitive intelligence.

• Foundational Analysis
• Audience Analysis
• Product Positioning & Associations
• Sales Projections
• Brand Perception

This practical guide provides specific suggestions on how social intelligence can promote SEO & Content strategies.

• Create content ideas based on audience interests and demographics
• Uncover potential backlinks
• Conduct social keyword research
• Develop real-time content

This whitepaper introduces several areas where the benefits of a strong social strategy are hidden, specifically covering:

• Word-of-mouth recommendations
• Customer service
• Market research
• Employee Engagement

This guide is an overview of how to generate leads on social:

• Real-world case studies
• Practical advice on how to make sure your business is making the most of this opportunity

This guide is an overview of social customer service, and provides:

• Examples of best practices
• Strategic considerations for brands to who are looking to review their customer service approach

In this guide, we’ll give a complete overview on how community managers can:

• Grow their audience
• Keep their community happy
• Turn satisfied customers into passionate advocates

In this guide, we’ll share how PR professionals can quantify PR efforts and:

• How to track your organization’s reputation, easily
• Quick wins for PR tracking online
• Real case studies from brands who have used online PR to measure success

This guide looks at how to use social data for market research in a number of different scenarios, including:

• Creating a series of regular reports of a new advertising campaign
• Carrying out more detailed research among a defined audience
• Joining up social analytics and CRM systems

This guide provides a number of helpful tips for an effective evaluation of campaign activity, including:

• How to distinguish between measurement types
• An in-depth view on campaign measurement frameworks and dashboards
• Common campaign objectives

This guide is an introductory overview of best practices for crisis and issues communications in the social media age, focusing on:

• What reputation monitoring actually means
• How to identify a crisis & asses the damage
• Use cases from Boeing & Asiana, Beverly Hills Hotel & United Airlines

This guide features tips, tricks and case studies to help you learn how to identify and utilize influencers, including:

• How influencer marketing works
• Working examples from a variety of brands
• How to evaluate and measure the success of your influencer campaigns