Do Marketers Need a New Approach to Facebook?
ANA Magazine March 28, 2018Facebook has made changes to its algorithm that it says will make the user experience more rewarding, but what does that mean for advertisers?
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When Bad Things Happen to Good Video Ads
Forward March 27, 2018The technology boom that ushered in digital media and created a new way for brands to engage consumers with video has outpaced the evolution of the industry’s traditional workflows. Here’s one way marketers can deal with the complexity.
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Quick Bits for the Week of March 26, 2018
ANA Magazine March 26, 2018What marketers need to know this week: Starbucks crowdsources its new cups, Netflix creates its own font, and more.
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6 Steps for a Strong Social Media Strategy
ANA Magazine March 23, 2018A stronger, better-performing social media strategy is just six steps away. This presentation provides all the tips and tools you need to ensure you're getting the most our of your social efforts.
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Organizing Principles
B-to-B Marketer March 22, 2018To stem the tide of declining marketing budgets, business-to-business companies like TeleSign, GeoBlue, and Avnet are shoring up core competencies.
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Quick Bits for the Week of March 19, 2018
ANA Magazine March 19, 2018What marketers need to know this week: Reddit is adding native advertising to its apps, GM is testing a peer-to-peer car renting app, and more.
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Cause a Scene
ANA Magazine March 16, 2018Guerrilla marketing is not novel, but in a digital age, it can have a big impact on a brand's ability to cut through the clutter.
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Quick Bits for the Week of March 12, 2018
ANA Magazine March 12, 2018What marketers need to know this week: Coca-Cola launches its first alcoholic beverage, Alexa devices are laughing at us, and more.
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Developing a Rewarding Marketing Internship Program
ANA Magazine March 9, 2018Marketing is facing a talent crisis, and good internship programs are a crucial part of the solution. Here are tips from experts to help you build an outstanding program that benefits all parties.
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Renewing Connections with Older Consumers
ANA Magazine March 7, 2018How brands maintain connections with older consumers by focusing on interests rather than age.
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Quick Bits for the Week of March 5, 2018
ANA Magazine March 5, 2018What marketers need to know this week: Lacoste highlights endangered species, Dick’s Sporting Goods takes semi-automatic rifles out of its stores, and more.
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Bringing Storytelling to Life
ANA Magazine March 2, 2018Branded animation advertising is on the rise as a means to cut through the clutter and break down complicated subjects in a fun, entertaining way.
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Five-Step Guide to Re-Training Your B2B Sales Team
B-to-B Marketer March 1, 2018These five tips will help you revamp your team's sales process and energize the individuals intimately connected to the success of your business marketing company.
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4 Tips to Improve Your Mobile Marketing Strategy
ANA Magazine February 28, 2018After surpassing desktop traffic, mobile web browsing now encompasses more than half of all internet traffic. If you've yet to capitalize on this rapidly-growing industry, the time is now. Use these four tips to get started.
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Quick Bits for the Week of February 26, 2018
ANA Magazine February 26, 2018What marketers need to know this week: Nestlé launches a new bottle, KFC hits a snag, Jeff Bezos is making good time, and more.
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What Marketers Need to Know to Prepare for the GDPR
ANA Magazine February 23, 2018The May 2018 deadline to comply with the GDPR is looming over marketers, yet a majority are not prepared. Here's what marketers need to know in order to get ready.
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Gamification Finds a Winning Edge
B-to-B Marketer February 22, 2018B-to-B marketers and brand managers have started to recognize that gamification is a useful adjunct to omnichannel marketing programs as a way to spark engagement, support sales, and strengthen loyalty.
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The Lasting Value of Ephemeral Content
ANA Magazine February 21, 2018How brands like Daniel Wellington, Playbill, and Gatorade use Instagram Stories and Snapchat to build brand equity through ephemeral content.
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Quick Bits for the Week of February 19, 2018
ANA Magazine February 19, 2018What marketers need to know this week: #SeeHer takes over the Winter Olympics, Unilever makes a stand for brand safety, and more.
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Samples to Sales
ANA Magazine February 16, 2018Product sampling is getting smarter, more personal, and measurable. Here are five crucial rules to master sampling in a digital age.
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