Branding

Branding topics From differentiation and positioning, to identity and perception research, the AMA offers an abundance of information, expert insights and educational opportunities on all things related to developing, managing and promoting a successful brand.

Below you'll find links to the latest branding-focused AMA events; magazine and journal articles; podcasts, webcasts and more.

Also, check out the tools and templates the AMA has available to help you develop a market research project that will deliver accurate and relevant results.

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Content Marketing - 2016 - Austin, TX

Home Agenda Speakers Registration Hotel/Travel Sponsors … A 7-Step Blueprint to Content Marketing Success … Content marketing is one of the hottest topics for B-to-B and B-to-C …

Authors: Clara ChunDate: 12/5/2016

Brand Storytelling - 2016 - Washington, D.C.

Home Agenda Speakers Registration Hotel/Travel Sponsors … Grow Your Business Through the Power of Story … In this two-day seminar, you'll learn how to grow your business …

Authors: Clara ChunDate: 11/2/2016

7 Tips for Building Out your Marketing Dream Team

webcast is presented by the American Marketing Association with Curalate … You can't reach the best customers possible without the best marketing team possible … Your team needs to go above …

Authors: Chris BartoneDate: 10/27/2016

2016 American Marketing Association Workshops-Fall

Home Agenda Speakers Registration Hotel/Travel Sponsors … Summer break was great, but now it's time to get your head back in the game … Give yourself the advantage of boot …

Authors: Quinn MeyerDate: 10/24/2016

5 Smart Ways to Build a Behavior-Driven, Data-Enriched Customer Experience

How to obtain customer-centric model Get the cross-channel data you need Drive an excellent experience Look to real-world successes … Join IBM Portfolio Marketing Leader Anitha …

Authors: Chris BartoneDate: 10/18/2016

The Top 10 Indian Brands (You've Probably Never Heard Of)

Brand consultancy Interbrand recently released its Best Indian Brands 2016 report … India is the seventh-largest economy and generally considered a rising power on the global stage …

Authors: Zach Brooke Date: 10/14/2016

5 Creative Project Management Skills Not Taught in School (Sponsored)

DOWNLOAD: Ultimate Guide to Creative Project Management for Agencies … Content brought to you by: Workamajig … You can't learn these creative project management skills in school but with …

Authors: Workamajig Date: 10/13/2016

Member-Only Webcast Series

The AMA is pleased to provide our members with this special webcast series as one of the many benefits we offer … This series will feature various subject-matter experts giving robust …

Authors: Alli Libb Date: 10/13/2016

How Well Do You Know Your Customer? Audience Analytics and Creating Content that Drives Results

How important advancements in artificial intelligence and machine learning have made it easier than ever to deeply understand your market How companies like American Family Insurance …

Authors: Selma AvdicDate: 10/12/2016

How to Influence Sales and Benefit the Customer (Sponsored)

By: Matt Greener – VP of Marketing, App Data Room App Data Room … Guide: How to Determine the Real ROI For Your Mobile Sales App … Get Social with App Data Room …

Authors: Matt Greener – VP of Marketing, App Data Room Date: 10/12/2016

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