Measure your app's user acquisition

1. Sign in to your Google Play Developer Console.
2. Select an app.
3. On the left menu, click User Acquisition > Performance. To switch between acquisition channel and country views, use the "Measure by" drop-down.
4. Use the "Visitors from" and "Track visitors over" drop-downs to choose a time-based user cohort and the amount of time you want to track your cohort.

Note: You can only select a tracking period if your app offers in-app products or subscriptions. Otherwise, you'll see a 6-month tracking period by default.

Ways to use your user acquisition data

• See how many of your app's store listing visitors took action within 7 days of visiting your app's store listing on the Play Store app.
• Compare buyer data between acquisition channels or countries to find out which channels or locations attract the highest value users.
• Compare date ranges to see how your app's user acquisition metrics have changed over time.

Performance installs compared to install statistics

Your app's Performance page tracks user activity that can happen after the end of your date range. This means your install statistics can be higher on your app's Performance page compared to its Statistics page for the same date range.

When viewing user acquisition data by channel or country, you'll see the following categories. Keep in mind you'll only see buyer metrics if you have permission to "View financial reports" and your app offers in-app products or subscriptions.

• Store Listing Visitors: Unique users who visited your app's store listing on the Play Store app but haven't installed your app.
• Installers: Unique users who installed your app "X" days after visiting your app's store listing on the Play Store app.
• Buyers: Unique users who bought at least one in-app product or had one or more subscription occurrence(s) "X" days after visiting your app's store listing on the Play Store app.
• Repeat Buyers: Unique users who bought at least two in-app products or had two or more subscription occurrences "X" days after visiting your app's store listing on the Play Store app.

Note: Installs completed over-the-air or from the web on play.google.com are included in the "Play Store (Organic)" acquisition channel.

When viewing user acquisition data by channel, you'll see the following categories:

• Overall: Total number of unique users who visited your app's store listing on the Play Store app.
• Play Store (Organic): Unique users who visited your app's store listing by browsing or searching on the Play Store app.
• Tracked channels (UTM): Unique users who visited your app's store listing on the Play Store app from a UTM-tagged link.
• Google Search (Organic): Unique users who visited your app's store listing on the Play Store app from a Google Search.
• AdWords: Unique users who visited your app's store listing on the Play Store app from an AdWords ad. Data between AdWords and your Developer Console can differ. For more information, go to using different data sources below.
• Third-party referrers: Unique users who visited your app's store listing on the Play Store app from an untagged deep link to the Play Store.

Note: Over-the-air and web (play.google.com) impressions aren't tracked on your app's User Acquisition page.

Detailed data

To see a detailed view of an acquisition channel, click the channel's name (if available).

To view user acquisition data by country:

1. Sign in to your Google Play Developer Console.
2. Select an app.
3. On the left menu, click User Acquisition > Performance.
4. Using the "Measure by" drop-down, select Countries.

Note: User acquisition data by country is available after February 1, 2016.