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Woorank serves up a series on semantic search marketing

Via a tweet from +Andrea Volpini I discovered that +WooRank's +Greg Snow-Wasserman has recently served up an impressive series of article on the semantic web and search.

In order of publication (oldest to most recent):

What Is the Semantic Web, Part 1: Linked Data
https://www.woorank.com/en/blog/semantic-web

A Whole New World, Part 2: Semantic SEO and Content
https://www.woorank.com/en/blog/semantic-seo-content

Examples of the Semantic Web in Action
https://www.woorank.com/en/blog/semantic-web-examples

What Can the Semantic Web Do For Marketers?
https://www.woorank.com/en/blog/what-can-the-semantic-web-do-for-marketers

A Whole New World, Part 3: Semantic SEO and User Experience
https://www.woorank.com/en/blog/semantic-web-user-experience

7 Semantic Web Tools for Your Website
https://www.woorank.com/en/blog/7-semantic-web-tools-for-your-website
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Google Posts, Google Authorship, and the Semantic Web! - Connecting Semantic Entities with their Online and Offline Identities.
#semanticsearch   #semanticseo   
#semanticweb  #google   #seo  
 #googleposts  
The 'Search' For Authority: Google Posts, Google Authorship, and the Semantic Web
 
Google Posts (a.k.a. 'Posts with Google') is a new way for authoritative Verified Google users to Post content directly and instantly to Google Search Results.  Currently being tested with candidates for the U.S. Presidential Election and some public and organizations, it functions similarly to a 'Social Search' feature (not unlike, in fact, their Search deal with Twitter), but with only the Posts themselves and no real social network attached to them (though they can be shared to social networks and as a link).
 
It also has something very fundamental in common with the now defunct Google Authorship program: a way of connecting web content (in this case a very specific type of web content, i.e. the Posts themselves) with the Identity with its Author.  This is critical to the evolution of Semantic Search, Google's quest to understand the Objects and Entities being Searched for and their associated facts and data (i.e. knowing that someone Searching for news about the death of Prince actually wants to know about the musical talent known as Prince and not just any random dead Prince, and at the same time knowing that Prince was a person with a particular gender, age, height, hometown, birthplace, etc...).
 
While Google knows a great deal about Entities, especially the authoritative Entities we call Politicians, Movie and TV Stars, Professional Athletes, etc...  where they've lagged has been in their ability to connect these Semantic Entities with their Online and Offline Identities, an area where they've been slow to answer effectively to the challenge of social media (where Facebook is behind Google in its knowledge of Semantic Entities, it easily laps them as a platform for following the Online Identities of these individuals, and of verifying that their Online Identity is connected with their Offline Identity as well, i.e. 'Verifying' these authoritative user accounts so other users of the network know that they're legit).
 
In the following article, I explain what Google Posts share in common with Google Authorship (and where they vary), and how they fit (or may fit in the future) into their goal of bringing Identity into their corner of the Semantic Web alongside the associated Entities and data in their Semantic Knowledge Base.
 
#Schema #SemanticSearch #SemanticWeb
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Vocabularies and Ontologies: Building Blocks for the Semantic Web! ~ Bots need #SemanticMarkup to understand elements on webpage.
#seo #semanticseo #semanticsearch #ontologies #semanticweb #structureddata 
Vocabularies and Ontologies: Building Blocks for the Semantic Web! ~ "...The bots need #SemanticMarkup to help them understand the elements present on the webpage" ...Read more:
http://semanticseosolutions.com/vocabularies-and-ontologies-building-blocks-for-the-semantic-web/
#seo   #semanticseo   #semanticsearch   #ontologies   #semanticweb   #structureddata  
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Content Writing in the Semantic Web (Course)! - Building networks of texts within a web of people
#semanticsearch   #seo   #semanticweb   #contentmarketing   #semanticseo  
Content Writing in the Semantic Web (Course)
Building networks of texts within a web of people

I am finally done with something I started creating 6 months ago: my course Content Writing for the Semantic Web. The course is now live on Udemy. In a sentence, it is about approaching content writing from the perspective of the more and more interconnected web.

On this page that I am sharing you will find a bit more about each of the sections in the course. 

These lectures, the thinking and the writing involved in them, would have never been reality if it weren’t for all the knowledgeable and inspiring people I met on G+.

Thank you

I will skip pinging people by name and instead will send a signal of gratitude that I am sure will be received by everyone who knows and feels they have been nudging and supporting me all the way along this journey.

A journey that is yet another thread on a web, woven with "elaborate care" :)
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SEO Tips: Vocabularies and Ontologies: Building Blocks for the Semantic Web!
#semanticseo #seo #semanticweb
Semantic SEO Tips: Vocabularies and Ontologies: Building Blocks for the Semantic Web! ~ "...To clearly define the semantic-related content on the pages, the bots need Semantic Markup to help them understand the elements present on the webpage" ...Read more:
http://semanticseosolutions.com/vocabularies-and-ontologies-building-blocks-for-the-semantic-web-html/
#semanticseo   #seo   #semanticweb   #structureddata   #ontologies   #semanticmarkup  
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Tips for the Semantic Web: Weaving Linked Data into Texts with WordLift!
#wordlift #linkedata #seo #semanticsearch #semanticweb
Weaving the Semantic Web with WordLift

My text about +WordLift and the journey it took me on :)

I have been passionately and patiently waiting for a tool like WordLift ever since the piece The Brave New Text (https://goo.gl/8Tj8vA) found me writing.

A tool that would let anyone, with as little technical background and effort add Linked Data to their content.

They call it a WordPress plug-in for online content creators, but I call it a Semantic Web loom :)

#semanticweb #webwriting #coddiwomple

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A Semantic Web walk with +Teodora Petkova  http://goo.gl/tz3vDS

Semantic Web, Relationships and a Piece of Conceptual art (say hello to +Omi Sido )
The sense of the world must lie outside the world (say hello to +Zara Altair)
Enter the Semantic Web (say hello to Mr +David Amerland)
A thing is defined by its relationships (say hello to +Gina Fiedel)

#semanticsearch   #semanticweb   #seo   #digitalmarketing  
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Semantic Web ~ The Metamorphoses of the Narrative!
#semanticweb
#semanticsearch
#seo
#semanticseo
The Metamorphoses of the Narrative

The Semantic Web will bring us more ways of knowing, while expanding the planes a piece of story touches and the dimensions of a given narrative


I have the privilege to talk to Mike Atherton - a brilliant and deep-thinking content strategist. Throughout our interview he asked me:

How will this non-linear web of connected stories (The Semantic Web) affect the way we perceive narrative form?

And that three-dimensional question, made me think thoughts about texts, content and readers.

The moment I finished reading sentence, an image of a nautilius popped in my mind. If before I thought the narrative form (and content strategy as a tool for providing the right space and wording for this form to emerge and live) is very much like Ariadne’s thread (see https://goo.gl/Vxoz12), these days I feel more connected to a vision where a narrative is a multidimensional nautilus with Fibonacci numbers woven into its structure.

I searched Google to connect my narrative to someone else’s and the algorithms did their job, surfacing this beautiful image: https://goo.gl/Dh42CF

The metamorphosis of the narrative I see is two-fold

First, we will have more ways of knowing (isn’t it beautiful that narrative comes from the latin narro, which comes from the greek gnarus – “knowing”).

Second, it will expand the planes a piece of story touches. It will bring us the desire and the opportunity to allow for multiple perspective on an infinite number of levels, while still grounding us in one starting (for someone it could be the ending point) point of knowing. One point, in a different context will serve as a middle, a start or and end point (to use Aristotle’s story skeleton) simultaneously.

And in that swirl of worlds and words we will be seeing things on many levels. The question about how will this be happening technically still remains wide open and hard for me to grasp from the perspective of code and design. And this is why it was such a pleasure talking to Mike about things content, design and information architecture (dive in: https://goo.gl/VqhQUj)

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