Four principles that describe how well-chosen and well-managed alliances boost financial performance.

Understanding size perceptions can help make consumers more receptive to both downsizing and supersizing.

Abu Dhabi’s diversification strategy rests in part on laying the seeds of future industries overseas while preparing for their...

All three generations share an increasing enthusiasm for entrepreneurship, but differ globally in their fears about the future...

Are humans unrealistically hopeful about the future, or just pretending to be?

Making accurate predictions based on historical precedent is flawed, but thinking in scenarios reduces uncertainty.

Consumers want more variety than ever before. This means product design needs to be rethought to avoid multiple and costly...