Analytics Blog: February 2008

Analytics
Tag Management
Experimentation
Attribution
Audiences
Data Studio
Insights

FEATURED

Google Analytics 360 + Salesforce.

Google Analytics and Salesforce are working together to connect sales, marketing and advertising data, giving you the full view of what’s working across your ads, websites, emails, call centers, and more. Read the post.

Webinar: Website Optimizer, What Should I Test?

February 26, 2008

Website OptimizerIntroduction to Website OptimizerCreating and Launching ExperimentsWebsite Optimizer: What Should I Test?

DATE: Tuesday, March 11th, 2008
TIME: 9:00 - 10:00 am PST (Pacific Standard Time)
Register to attend.

provide a brief introduction to Website Optimizer for newer users

talk about testing best practices

discuss some of the top elements to test on any webpage, and

review top mistakes people make when developing new content to test.

Quick Start Guideadvanced testing strategies.Posted by Jon Stona, Website Optimizer Team

Google

Labels: Training and Events

Where Did My Paid Search Traffic Go?

February 20, 2008

paid

In short, all search engine traffic is classified as non-paid (aka, organic or natural search) traffic unless campaigns are specifically tagged to show up as paid.

Auto-Tagging Google AdWords PPC Trafficthis articleHelp Center.

Manual Tagging for non-AdWords PPC TrafficURL Builder toolanywww.example.com/landingpage

you must use “cpc” or “ppc” in the campaign medium parameter for search traffic to be separated properlyvoilà,

http://www.example.com/landingpage?utm_source=MSN&utm_medium=cpc&utm_term=caramel%2Bfilled%2Bchocolates&utm_campaign=MSN_ChocolateProducts Posted by Kristen Nomura,

Google

Labels: AdWords , Beginner Topics , Business Insights , Related Products

Avinash Wins Award For Great Content

February 8, 2008

2008 SEMMY awardWeb Analytics DemystifiedWeb Metrics DemystifiedOccam's Razor. Also, be sure to go hear Avinash speak if you get the chance. I've always found it to be an entertaining and highly informative experience.
Posted by Brett Crosby, Group Manager, Google Analytics

Google

Labels: Announcements

Learn about Landing Page Optimization

February 4, 2008

VKI StudiosGoogle AnalyticsWebsite OptimizerherePosted by Tamara Micner, Google Analytics Team

Google

Labels: Training and Events

Urchin Software Beta Now Public

February 1, 2008

urchin.com

Why use Urchin Software?

Urchin is suitable for organizations that have content behind a security firewall or have other restrictions that prevent them from using the Google Analytics service. Urchin is also useful for those who want to perform ad-hoc historical log processing, who want to store their web analytics on local servers, and those requiring third-party data audits. Urchin Software from Google features the following upgrades from Urchin 5, among many others:

• More accurate geo-identification of visitors
• Cross-segmentation options similar to Google Analytics
• E-commerce and campaign tracking included (no longer requiring additional modules)
• Vastly improved embedded scheduler to more easily manage processing and re-processing jobs
• Improved user interface
• More robust log processing engine

You can download a 90-day version of the beta here. Once Urchin Software from Google comes out of beta, you'll be able to purchase it for $2995 through the Urchin Software Authorized Consultants. Please visit the FAQ page on the Urchin site to see details on pricing, previous version upgrading/importing instructions, system requirements, and differences between Urchin and Google Analytics.

Posted by Scott Crosby, Google Analytics Team