StartupChristine Lagorio-ChafkinIn 2021, New Companies Found Inspiration for Their Names in Some Unusual PlacesAs competition over names intensifies, businesses in the crypto ecosystem and elsewhere are getting creative.
MarketingZoë HenryHow Companies Are Using Software to Predict Their Customers’ EthnicitiesPredictive technology aims to pinpoint someone’s ethnicity on the basis of name, address, and ZIP code. While this could help small businesses better market their products, plenty of challenges remain.
brandingInc.com Naming Contest WinnerInc.com and Alex Frankel choose “Next of Kiln” as the best name for one of our five fictional businesses.
Inc. PremiumBobbie GossageWhat’s in a Name?Is your company’s brand name doing everything it could? Here’s how to get the name you deserve.
