Resources

"We have a very loyal customer base, and we want to make sure our communications are very relevant. We want our email messages to fit our readers, so we make sure they can trust us. SendGrid assists with our goals of high engagement and driving people back to the app by delivering essential emails."

Justin Fritz

Email Marketing Manager

A-Z of Email Marketing Guide

With email marketing being one of your strongest channels for ROI and customer acquisition, the more informed you are about proven best practices, the more return you’ll see. So from A (Audience) to Z (Zone In On Your VIP Recipients) and every letter in between: G (Give Before You Take), N (Not all Designers are Email Designers), P (Permission Marketing), let the A-Z of Email Marketing Guide help you step up your email game in 2016.

Stellar Email Marketing: A/B Testing and CTAs

If you want to rocket your email engagement metrics out of this world, you won’t be able to do it without a solid A/B testing plan and strong calls to action (CTAs). With a foundation in A/B testing and the knowledge of how to craft killer, compelling CTAs, you’ll be ready to rock your email program in 2016! Learn:
- What an A/B test is and how to build one
- What constitutes a good test
- How to create compelling CTAs
- How to avoid common CTA mistakes