Inside AdMob
Google’s official blog for news, tips, and information on the AdMob developer platform
Appkruti, creator of Crazy Helium Booth, doubles income with AdMob by Google
December 7, 2015
Founded in 2012 in India, Appkruti Solutions’ mission is to put smiles on faces and bring families together through fun, engaging apps. Their popular app, Crazy Helium Video Booth, lets users create videos with funny video and sound effects, and has garnered over 15M downloads worldwide. To monetize its massive user base, Appkruti turned to AdMob because of its global reach. Using AdMob mediation, Appkruti was able to tap many different networks without integrating additional SDKs, helping them to double their income. Watch how
Appkruti
is growing their business with
AdMob by Google
.
To check out other success stories, visit us at at the
AdMob website
. Until next time, be sure to stay connected on all things AdMob by following our
Twitter
and
Google+
pages.
Posted by Henry Wang and Deborah Fray-Chaudhuri
Product Marketing
January is the Black Friday for Apps
November 20, 2015
Shoppers are on the hunt for gifts in countless moments throughout the holiday season. In between going to festive parties, sipping eggnog, and making the required visits to see extended family, millions of shoppers will be buying new mobile devices. In fact, Gartner reports that 30% of all smartphone sales worldwide happen in the last three months of the year.
As people unwrap those shiny new phones and tablets, you can bet that many of them will be downloading apps -- and not just one or two.
Our research
shows that the average smartphone user has 36 apps installed on their device. Games, messaging, news and shopping apps all rank highly as the first kinds of apps people download within a week of purchasing their phones.
We looked at AdMob data from last year and found that ad impressions spiked across apps by nearly 30% between the months of October and January, with the largest spike occurring in January. This is perhaps due to people trying out their phones and downloading new apps with the added free time during the holidays. Developers should take advantage of the January Black Friday by promoting their apps, but also understand the monetization opportunities that lie beyond installation.
Check out our new infographic, put together in collaboration with App Annie, which features strategies to help get your app ready for the holiday (and post-holiday) app explosion. Let us help you ‘deck the installs!’
For additional holiday app monetization tips, download our free
Holiday App Performance Guide
. It features data and tips tailored to several countries that do very well during the season–Brazil, South Korea, the United Kingdom, and the United States. Also, be sure to stay connected on all things AdMob by following our
Twitter
and
Google+
page.
Posted by Arun Balaraman
Product Manager, AdMob
_______________________________________________
1
Gartner, Smartphone Sales Worldwide, Q1 2012 - Q2 2015
2
Google & Parks Associates, Global Apps Consumer Study, Q1 2014
Beautiful New Designs for Full-Screen In-App Ads
August 27, 2015
Nearly 60% of smartphone users expect their favorite apps to look visually appealing. We’ve always believed that in-app ads can enhance an app’s overall experience by being well designed. So today we’re announcing a completely new look for our interstitial in-app ad formats - also known as full-screen ads - that run on apps in the AdMob network and DoubleClick Ad Exchange.
Inspired by
Material Design
, the new app install interstitial comes with a beautiful cover photo, a round install button, and matching color schemes. Technology called “color extraction” makes the ads more consistent with the brand's look and feel -- we extract a dominant color either from the cover photo or app icon and apply it to the footer and install button. We found that having a greater variety of designs and colors can improve conversion rate.
Other features include the app’s rating, and a screenshot gallery which appears when a user taps ‘More images’, so users can learn more about the app without leaving the ad.
The previous design of our app install ads on the left, and our new version on the right.
Different examples of color matching.
Our app install formats have driven more than a billion downloads across Android and iOS. You can use these new designs automatically when you run a
mobile app install campaign
on the AdMob network in AdWords. That’s right, no extra work required!
Next, our new text-based ads are easier to read, and contain a larger headline and a round call-to-action button that clicks through to a website.
On the left, the previous text ad interstitial design, and the new version on the right.
As with other ad format innovations, our ads UI team test multiple designs - ten in this case over the course of a year - to find final versions that increase clicks and conversions for advertisers, and a positive experience for users. Both app install and text ad formats appear within the app and can be closed easily, so users can return to what they were doing with a single tap.
As we
announced at Google I/O
this year, the volume of interstitial impressions has more than doubled across AdMob since last July, so now’s a great time to get your business in front of more app users.
If you’re a developer looking to learn more about earning with in-app interstitial ads in your app, visit
AdMob
now. These new designs will also be available to developers monetizing their apps with DoubleClick Ad Exchange.
Posted by Pasha Nahass, Product Manager
____________________________
1) Mobile App Marketing Insights: How Consumers Really Find and Use Your Apps, Google & Ipsos Media CT, May 2015
Meet AdMob at Casual Connect SF #AdMobCC15
July 30, 2015
The Google AdMob team is excited to attend the Casual Connect conference in San Francisco this year. If you’re attending, be sure to visit the Google booth. We’d love to hear about your game and share ways that you can supercharge monetization with AdMob.
We’ll be hosting two sessions at the conference. First, Google's US Gaming Partnerships Lead, Alejandro Manchado, will talk about how to use Google Analytics and AdMob to build data-driven monetization strategies for your game at 11am on Wednesday, August 12th.
Secondly, Sampada Telang, Strategic Partner Lead, will talk about native ads and how they have impacted free-to-play games at 5pm on Wednesday, August 12th.
We’d also like to invite you to Google's workshops on how to monetize using
native
ads and
in-app purchase ads
with AdMob. There are limited seats at the workshop, so if you’re interested, please fill out this
form
, and we'll follow up with details.
If you can’t attend the event this year,
sign up for our mailing list
now and we’ll send you exclusive content filmed live at Casual Connect.
We’ll also be live tweeting and sharing our app-themed musings on
Google+
and
Twitter
, so stay in the loop with what’s happening with #AdMobCC15.
So see you there or online,
The AdMob Team
AdMob Story: DivMob
July 16, 2015
Founded in 2012 in Vietnam, DivMob has produced over 10 gaming apps, garnering over 23M downloads worldwide. Watch their story on how they partnered with AdMob to grow their company.
To check out
DivMob’s success story
, or any other of our other success stories, visit us at at the
AdMob website
. Until next time, be sure to stay connected on all things AdMob by following our
Twitter
and
Google+
page.
Posted by Henry Wang
AdMob Marketing
Going global with AdMob: CocoPPa
July 10, 2015
Japanese company United’s
CocoPPa
app has been a huge hit internationally, with over 37M downloads and 80% of those downloads coming from outside Japan. CocoPPa enables smartphone users to customize their homescreens and share their customizations with others. Watch United’s story on how they used AdMob to identify valuable markets and grow their revenue with users across the globe.
To learn more about
CocoPPa
and our other app stories, visit Success Stories on the
AdMob website
, and stay connected to all things AdMob and more by following our
Google+
page.
Posted by Henry Wang
AdMob Marketing
AdMob Story: Backflip Studios
July 8, 2015
We recently did a case study with Backflip Studios, a wildly successful gaming company with over 300M downloads of their popular games Paper Toss and Ninjump. Founded in April 2009 in Boulder, Colorado, Backflip Studios started out with the idea that mobile was going to change the landscape and ecosystem of gaming. They created free engaging games and grew a huge user base but weren’t sure how to build a sustainable gaming business. Watch their story on how they built their company with AdMob.
To see more stories like this, visit Success Stories on the
AdMob website
, and stay connected to all things AdMob and more by following our
Twitter
and
Google+
page.
Posted by Henry Wang
AdMob Marketing
[New Video] AdMob Ad Formats
June 25, 2015
It’s important to have a monetization plan in place before building an app. How you monetize depends on the type of content you’re offering and how users engage with it. If you plan to monetize with ads, AdMob offers various ad formats that are easy to integrate with your app. Find out what they are and which ones are most suitable for your app by watching our video.
To learn more about monetization, sign up for our free
App Monetization Playbook
, and stay connected on all things AdMob and more by following our
Twitter
and
Google+
page.
Posted by Henry Wang
AdMob Marketing
[New eBook] Download Making Money: The App Monetization Playbook
June 17, 2015
The future is bright for mobile apps and their developers, but the road to success isn’t always smooth. With challenges all along the way – in designing, developing, growing and monetizing mobile apps, the process can be overwhelming without the right tools and resources to help.
In a survey Google conducted last year, 25% of app developers had a hard time finding quality resources and support around monetization. That’s why we’re releasing a new eBook today called
Making Money: The App Monetization Playbook
.
We are thrilled to help bridge that gap for app developers like you by providing a detailed map of Google's tools and resources. Whether you’re part of a large company building multiple apps or you’re just getting started building your first app on your own, you’ll find helpful tips and best practices that you can use right away. Download a free copy
here
.
For more tips on app monetization, be sure to stay connected on all things AdMob by following our
Twitter
and
Google+
page.
Posted by Shirley Bartov,
Content Marketing Manager
AdMob at Google I/O: Catch Up on Our Announcements
June 4, 2015
We hope you had a fun time tuning into Google I/O this year. If you weren’t able to yet, be sure to check out our talk on Smarter Monetization with AdMob and Google Analytics. In the video we share how AdMob helps you not just earn revenue from your app, but earn the most revenue. The talk covers many of our new features that puts this logic into action. Features such as targeted
In-App Promotion ads and Custom Audience Targeting
, which enables you to segment users of your app and determine who sees ads and who doesn't. If you’re interested in being a beta tester for this feature, please
sign up here
.
Posted by Mike Schipper
AdMob Marketing
3 steps to earn higher user ratings
April 20, 2015
Need to raise your app’s ratings and increase downloads? Gimmicks and hacks to get higher ratings and more reviews won’t get your app meaningful long-term growth. Instead, the best way to get better ratings is to build authentic relationships with your users–truly listening and responding to their feedback. This leads to a better product experience, loyal users, and ultimately sustainable growth.
Here are three steps to use reviews and ratings to improve your app and increase user engagement.
Step 1: Read and address ratings comments
Book an hour in your calendar each week to read through ratings comments.
Reply to user reviews to help address their concern or gather more detailed feedback.
Pay extra attention to those who gave you 1 or 2-star ratings as their comments will give you more insights for improvement.
Step 2: Create user friendly opportunities to collect feedback
To make sure you’re getting feedback from the most appropriate users, define the signals that prompt your target audience like “reached Level 10”, “completed the first booking”, or “opened 3+ times in a week”
Choose a placement in your app where you don’t interrupt user experience. Unexpected pop-up messages asking for a rating can bother users. Instead, place the review request after a user has had a positive interaction with your app, like successfully completing a task or level.
Ask about the user’s happiness level first. Depending on their happiness level, provide different channels to escalate their feedback:
Step 3: Analyze and act on user feedback
Apply filters to see feedback by rating, written language, app version, and/or device.
Understand your user better by interpreting comments against user-related metrics such as download sources, retention rates, and in-app behavior.
Update your app with users’ feature requests and fix issues they have raised. Be sure to respond to the comment directly in the Play Store, sharing the positive changes you’ve made.
The hard work of building relationships and responding to user’s concern won’t pay off instantly, but it can lead to longer term success. Until next time, be sure to stay connected on all things AdMob by following our
Google+
page.
Posted by Amelia Walkley
Marketing Communications Specialist, AdMob
How FGL helped indie game developers increase their revenue by 50%
April 7, 2015
Adam Schroeder
Co-Founder, FGL
FGL
is not your average app company. They don’t build apps themselves, instead they help independent game developers grow their business and generate more revenue. So far, they’ve earned over $20M in revenue, guiding over 30,000 registered developers from 105 countries around the world. Using AdMob well is one of the secrets to their success. We recently got to discuss their business with co-founder Adam Schroeder. To check out
FGL’s success story
, or any other of our other success stories, visit us at
http://www.google.com/admob/success.html
. Until next time, be sure to stay connected on all things AdMob by following our
Google+
page.
Posted by
Desiree Motamedi
Product Marketing, AdMob
AdMob App Spotlight Video Series: Freaking Math
March 11, 2015
Vietnamese developer, Bang Nguyen, built the addictive math game, Freaking Math while he was still at Vietnam's University of IT. Passionate about games and building a global audience, Bang wanted a way to easily monetize his app while keeping it free for users. Taking full advantage of our global advertising inventory and the variety of ad formats available, he found a successful solution with the AdMob platform. Watch us dive deeply into Bang’s app, highlighting the things he does especially well, like how he visually onboards new users, intelligently placed ads, and uses competition to make his app more engaging. Stay tuned for more App Spotlight videos by subscribing to our
YouTube channel
and following us on
Google+
.
Posted by Raj Ajrawat,
Product Specialist
Introducing AdMob App Spotlight Video Series
February 18, 2015
Want to make smarter choices to improve your app’s user experience and grow your business? Learn from successful app developers by taking a look at the decisions they’ve made in their apps in our new App Spotlight Video Series. This series offers in-depth walkthroughs of great apps, highlighting practical tips and tricks. Our first video features PicsArt, a photo sharing app that’s recently reported over 200M downloads. Stay tuned for more App Spotlight videos by subscribing to our
YouTube channel
and following us on
Google+
.
Posted by the Google AdMob Team
Lowdown: How to Optimize Mediation for your App Part 1
February 14, 2015
Lowdown is a weekly series that brings you tips and tricks on how to best use AdMob to grow your app business, directly from members of the Google AdMob team.
A key goal for many app developers is to maximize revenue. If you monetize with multiple ad networks, you'll know that some have fluctuating CPMs and fill rates. AdMob mediation can help you determine the most valuable ad to serve in your app, and AdMob can help you determine which ads to serve.
Today, we’re going to dive deeper into how our mediation platform works and introduce an optimization strategy that may increase your app’s revenue–enabling a feature called
Live CPM
. The best way to understand this feature is to first understand how basic mediation works.
Mediation
AdMob is a robust mobile ads platform that includes mediation–allowing you to serve ad impressions from multiple 3rd party networks, your own house ads, and Google’s advertising inventory. With basic mediation, you’re required to rank all of the ad networks you use, assigning a predicted CPM for each one. When it’s time to serve an ad, the mediation platform will first make a request to the network you’ve ranked as number 1. If that network doesn’t serve an ad, it will make a request to your second-ranked network. It will continue down your list until an ad is served. Although helpful, this setup is unsophisticated. It doesn’t matter if network 2 or 3 is able to pay you a higher CPM, you’ve already committed yourself to the fixed ranking, and there’s a better way to increase revenue.
Mediation with Live CPM
In contrast, when the Live CPM feature is enabled, you increase your chances of higher CPMs with real time, dynamic competition. When it’s time to serve an ad in your app, Google’s advertising demand will provide its most valuable CPM, and compare this to the CPM you’ve assigned for your first-ranked network. Whichever network has a higher CPM will get the impression.
If your first-ranked network wins, but is unable to fill the impression, the process will repeat with the next-ranked network in your chain. This all happens in real time.
When enabling Live CPM, the initial results can be startling. Without it, you’re much more likely to miss your next network’s top tier demand. With it, your set-up is dynamic and top tier impressions from both AdMob and your other networks can be served. If you’d like to learn more, check out our
case study
on how Thapster, a smartphone music game app, succeeded with Live CPM and visit our
Help Center
to get more in-depth instructions on how to implement it.
In the next edition of Lowdown we’ll be looking at how you can further optimize Live CPM. Be sure to stay connected on all things AdMob by following our
Google+
page.
Posted by Adam Wolf
AdMob Account Strategist
Smarter monetization strategies - powered by AdMob’s new reporting tools
February 11, 2015
Wouldn’t it be great if you could slice and dice your app performance data and drill down to the most specific and actionable insight to help you monetize smarter? We’d like to to announce a new feature in AdMob to help you achieve that. In the Monetization section of AdMob, you can now directly apply multiple Dimensions and Filters in your
Performance Reports
and instantly generate customized reports to analyze, for example, the performance of specific apps and ad units in particular regions or countries.
By applying dimensions, you can sort or change the types of data shown.
Dimensions
determine the columns displayed in your report. You can add dimensions to two different performance reports: the AdMob Network report and Admob Mediation report. Below are some example dimensions:
AdMob Network report dimensions:
Date: View performance by date.
App: View performance by app.
Targeting type: View performance by targeting type.
AdMob Mediation report dimensions:
Date: View performance by date.
Ad source: View performance by ad source, which measures mediation traffic.
Allocation: View performance by allocation within ad slots.
By applying filters, you can hide specific data from your reports.
Filters
help you find the information you want within the larger report. Below are some example filters:
Ad unit
Country
Ad source
For instance, if you want to compare your new Android app’s banner and interstitial ads in Japan, simply select ‘Ad Unit’ as a Dimension, then add an ‘App’ Filter set as one of your Android apps, and a ‘Country’ Filter set as Japan. The graph and data will refresh immediately to represent this new segment!
Check out this new feature today and start refining your monetization strategy now. Refer to
Performance Reports help center article
for more details, and stay connected on all things AdMob following our
Google+
page.
Posted by Sean Meng
AdMob Marketing
8 Things You Didn’t Know About AdMob
February 4, 2015
We’re constantly improving our platform and want to keep you in the loop. Here are 8 things you might not have known about AdMob.
1. AdMob is more than a banner only network.
AdMob taps into Google’s massive advertising inventory, which includes a variety of formats and also enables us to offer really high fill rates. Competitive CPMs combined with really high fill rates is a strong recipe for long term earning potential.
2. Implementing AdMob won’t slow down your Android app.
AdMob’s SDK is integrated into Google Play services–if you’re in the Play Store, you’ve already integrated the AdMob SDK. Further, there are several
simple ways to decrease Google Play services’ impact on APK size
.
3. There’s a clever way to make sure interstitial ads load instantly for users.
We allow, and highly recommend,
preloading of interstitial ads
right when a user logs in. It’s an
interstitials best practice
. If implemented right, there isn’t latency at all.
4. Google Analytics is integrated into AdMob and works for more than websites.
Google Mobile App Analytics has been entirely re-imagined for mobile development. We measure what matters most at all key stages: from first discovery and download to in-app purchases. Best yet, Google Analytics is now fully available in AdMob.
5. AdMob works across all major platforms.
AdMob works for Android, iOS, and Windows Phone. Great examples of succesful cross-platform AdMob users include
Dictionary.com
and photo sharing app,
Picsart
.
6. You can update CPMs automatically with AdMob.
AdMob’s Network Optimization feature allows you to automatically update CPMs, helping you easily maximize revenue. This feature continually retrieves the freshest CPMs from each ad network based on historical performance and dynamically reorders them in your mediation stack. This ensures that the ad network with the highest CPM is served.
7. You can mediate on AdMob.
AdMob is a comprehensive mediation platform, supporting mediation of
dozens of the top networks
in the world.
8. House ad campaigns are free.
You can run as many house ads as you’d like for free. You can read more here about how Japanese game developer,
Colopl
, has been very successful using interstitial house ads to promote in-app purchases.
Go
here
to learn more about all that AdMob can do to help you grow your business and stay connected on all things AdMob following our
Google+
page.
Posted by the Google AdMob Team
New Year, New Website, 3 big reasons to check out the new AdMob website
January 14, 2015
Happy New Year! If you've been to the AdMob website recently, you may have noticed we made big changes to the site. In addition to the aesthetic upgrades, we’ve worked hard to make the website more helpful to you. Here are 3 reasons to check it out.
#1: Learn how we can help you reach your specific goals
AdMob is more than an ad network, it’s a robust platform that will help you reach your goals. Whether you need to
learn new insights
about your users,
increase revenue
, manage all of your advertising inventory, or
drive more in-app purchases and installs
, AdMob can help get you there. We restructured the site around these common goals, providing deeper insights into exactly how you can best use the product to grow.
# 2: Find new, relevant success stories
App developers have been thriving on AdMob. In this redesign, we've made sure to sprinkle developer stories all throughout the site—stories like how Jason Byrne and Robert Diem of Eltsoft have increased revenue 20x with AdMob interstitial ads, or how the game developers at Colopl have seen great results cross-promoting their own apps through AdMob. Additionally, we’ve added filters to our
case studies section
so that you can explore similar companies with similar goals.
#3 Discover helpful resources
Our new resource section includes a
hub for great learning guides
like
Analytics Academy for Mobile Apps
and the
App Developer Business Kit
. You’ll also find direct links to essential resources like our help desks and SDK integration tutorials and stay connected on all things mobile apps by following our
blog
and
Google+
page.
Posted by Mark McDonald
Content Marketing Specialist, AdMob
How do you grow your app business? Top tips from successful developers in our video series
December 17, 2014
Welcome to the final video in our six-part series of interviews with leading app developers and experts. This week’s video tackles the tough question of how to grow your business. After success with one app, how do you repeat it and shape your business for the future?
This is the last video in this six-part series. You can re-watch or discover any you may have missed over the past six weeks on this YouTube playlist.
The App Developer Interview Series and
App Developer Business Kit
are initiatives from AdMob to educate app developers about how to grow their idea into a successful app business. To learn more about building, marketing and monetizing your app, visit the The App Developer Business Kit on the
AdMob website
, and stay connected on all things AdMob and more by following our
Google+
page.
Posted by Mike Schipper
Product Marketing Manager, AdMob
Google Analytics in AdMob helps mobile app developer Eltsoft go global
December 9, 2014
Cross-posted on the
Google Analytics blog
Since April 2014,
Google Analytics has been fully available in AdMob
, and now app developers are increasingly seeing results by combining data from both platforms. Here’s one story that illustrates the power of AdMob and Google Analytics together.
Passion for languages and learning
Jason Byrne, and business partner Robert Diem, are passionate about making a difference in education. They came together during their time as professors in Japan to found
Eltsoft LLC
, a company that builds mobile language learning apps for
iOS
and
Android
. Together, they started creating a series of fun tools that allow users to study whenever they want, wherever they are.
Global expansion
Their most popular app is
English Grammar
, which has been downloaded by more than a million people looking to sharpen their English-language skills in nearly 120 countries.
All of the company’s apps are available for free or as paid versions. To increase revenue, they chose AdMob to earn money from the free versions of their apps with advertising. “AdMob monetization is central to our success because it delivers high-quality, appropriate ads to our audience in their native languages, wherever they live,” says Jason.
The Google Analytics data within AdMob helped them understand more about their users. "Our app, English Grammar, has users from all around the world, so we turned to data from Google Analytics and AdMob to understand which languages we should consider for localization. For example, we knew we had to prioritize German and French, but we discovered other languages that we didn't expect, such as Russian and Japanese."
A data-driven approach to marketing
Eltsoft uses data to focus their marketing campaigns and assess where to use their resources most effectively. “Google Analytics keeps making campaign analysis simpler and clearer,” Jason says. “Data from various sources - Google Analytics and Google Play, for instance - are now all in one place. That helps me understand what’s happening with our ad campaigns.”
While data analysis helped Eltsoft validate some of their hypotheses, it also uncovered opportunities according to Jason: “The greatest takeaway for me is that the results are never really what I expect. I am often surprised. Analytics has given us great insights into who our users are, and has provided a very important lesson in the value of surveying our user base. Our simple assumptions are often inaccurate.”
Replicating successful strategies
Eltsoft has developed a way to calculate the value of users by using a combination of AdMob metrics (like ad request values) and Analytics metrics (like user counts and sessions per user). Having Google Analytics in AdMob has unlocked such analysis because the data is available in the same interface.
As a result, Eltsoft can now understand what works best for their users. “For example, we’ve made changes to our apps, and Analytics has really helped us to track the effectiveness of those changes. I would say six months ago, that our success was a mystery. The data said we were doing well, but the whys were not clear. Therefore, we couldn’t replicate or push forward. But today, we understand what’s happening and can project our future success. We have not only the data, but can control certain variables allowing us to understand that data.”
“Google Analytics data is literally a goldmine,” says Jason.
If you want to learn more about how Eltsoft is using Google Analytics and AdMob, download the
full case study
.
Want to learn how to get the most from Analytics in AdMob? Sign up for our free online course,
Mobile App Analytics Fundamentals.
Posted by Russell Ketchum
Lead Product Manager, Google Analytics for Mobile Apps
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