Inside AdMob: Mobile App Development

AdMob App Spotlight Video Series: Freaking Math

March 11, 2015

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Posted by Raj Ajrawat,

Product Specialist

New AdMob features to help you monetize your app the smart way

March 2, 2015

Game Developers Conference

AdMob In-App Purchase House Ads are a free, new format that can completely change how you think about your in-app purchase monetization strategy. You can use this format to create a customized ad to promote items to sell to your users, then AdMob’s audience-aware platform will predict those users who are likely to buy, and show them the ad. For all your other users - the ones unlikely to spend - AdMob can show them a regular ad. This approach means you can keep your high-value users engaged in your app, and for everyone else you’re making each impression count towards monetization. Currently in beta, this feature will be coming to all AdMob accounts in the next few weeks.

Audience Builder is a powerful tool in AdMob that enables you to create lists of audiences based on how people use your app and then create customized experiences for users, ultimately growing your app revenue. For example, you could create an Audience List that defines those users who have not used your app in 14 days. Import that list into Google AdWords, and you can show ads to this list to re-engage users while they’re in other apps, or across the web. Audience Builder is available in all AdMob accounts now, and you can find out how to get started here.

AdMob Native Ads are now in limited beta on the AdMob platform. Participating developers will be able to show native ads in their app from Google advertisers, and customize them to match both the form and function of their app. We pay close attention to user experience, so our native ads are designed to be clearly identifiable as ads to users. We’re thrilled to be working closely with Atari to bring native ads to RollerCoaster Tycoon® 4 Mobile; check out the screenshot below with an app install ad for Zagat:

The user-friendly focus of native ads was an important consideration for Atari’s Chief Operating Officer, Todd Shallbetter: ‘Atari creates great game experiences for our broad audience. We're happy to be partnering with Google and be the first games company to take part in the native ads beta and help monetize games in a way that enhances our users' experience.'

We’re testing native ads on non-gaming apps, too, partnering with developers globally, including CocoPPa in Japan.

These new features in AdMob can provide you with many new ways to supercharge your monetization. You can find out more about them on the AdMob website.

If you’re going to be at GDC, don’t miss my talk on Thursday, ‘Smart Strategies to Acquire, Retain and Monetize Gamers,’ where I’ll be discussing these new features. And if you can’t attend, check out our live sharing on Google+ and Twitter to stay in the loop with what’s happening with #MeetAdMob.

Posted by Jonathan Alferness
Director of Product Management and Global Lead

for Mobile Display Ads and AdMob

#MeetAdMob at MWC and GDC Next Week

February 25, 2015

At Mobile World Congress, we’ll be at the Google booth with our colleagues from the Cloud Platform and Adwords teams, other great services that can help you build and grow your app. There’ll also be several exciting Google talks including a keynote from Senior Vice President, for Android, Chrome & Apps, Sundar Pichai, and a panel discussion with Senior Director for YouTube, Stephen Nuttall.
At the Game Developers Conference, we’ll be at the Google booth with Project Tango, Niantic Project, Cardboard, Analytics, AdWords and Cloud Platform. There will be tons of interactive demos and on-site consultations that you won’t want to miss.
We’ll also be hosting a session at GDC called Smart Strategies to Acquire, Monetize and Retain Gamers. This talk will be by Director of Product Management for Mobile Ads, Jonathan Alferness, and Google’s Lead Product Manager for Google Analytics and Mobile Apps, Russell Ketchum. See all the details about our Google Developer Day here and check out all the other Google talks on the GDC scheduler.
If you can’t attend either event this year, we’ll be live tweeting and sharing on Google+ and Twitter, so stay in the loop with what’s happening with #MeetAdMob. Also, you can still check out our morning talks from GDC on our livestream at g.co/dev/gdc-livestream.
Posted by the Google AdMob Team

We'll see you at GDC 2015!

February 24, 2015

Developer Day Our Developer Day will take place in Room 2006 of the West Hall of Moscone Center on Monday, March 2. We're keeping the content action-oriented with a few presentations and lightning talks, followed by a full afternoon of hands on hacking with Google engineers. Here’s a look at the schedule:
Opening Keynote || 10AM: We’ll kick off the day by sharing to make your games more successful with Google. You’ll hear about new platforms, new tools to make development easier, and ways to measure your mobile games and monetize them.
Running A Successful Games Business with Google || 10:30AM: Next we’ll hear from Bob Meese, the Global Head of Games Business Development from Google Play, who’ll offer some key pointers on how to make sure you're best taking advantage of unique tools on Google Play to grow your business effectively.
Lightning Talks || 11:15AM: Ready to absorb all the opportunities Google has to offer your game business? These quick, 5-minute talks will cover everything from FlatBuffers to Google Cast to data interpolation. To keep us on track, a gong may be involved.
Code Labs || 1:30PM: After lunch, we’ll turn the room into a classroom setting where you can participate in a number of self-guided code labs focused on leveraging Analytics, Google Play game services, Firebase and VR with Cardboard. These Code Labs are completely self-paced and will be available throughout the afternoon. If you want admission to the code labs earlier, sign up for Priority Access here!
Also, be sure to check out the Google booth on the Expo floor to get hands on experiences with Project Tango, Niantic Labs and Cardboard starting on Wednesday, March 4. Teams from AdWords, Analytics, Cloud Platform, Firebase and AdMob will also be available to answer any of your product questions.
For more information on our presence at GDC, including a full list of our talks and speaker details, please visit g.co/dev/gdc2015. Please note that these events are part of the official Game Developer's Conference, so you will need a pass to attend. If you can't attend GDC in person, you can still check out our morning talks on our livestream at g.co/dev/gdc-livestream. We’ll also be live tweeting and sharing on Google+, so stay in the loop with what’s happening with #MeetAdMob.
Posted by the Google AdMob Team.

Lowdown: How to Optimize Mediation for your App Part 1

February 14, 2015

Lowdown is a weekly series that brings you tips and tricks on how to best use AdMob to grow your app business, directly from members of the Google AdMob team.Live CPMMediation
AdMob is a robust mobile ads platform that includes mediation–allowing you to serve ad impressions from multiple 3rd party networks, your own house ads, and Google’s advertising inventory. With basic mediation, you’re required to rank all of the ad networks you use, assigning a predicted CPM for each one. When it’s time to serve an ad, the mediation platform will first make a request to the network you’ve ranked as number 1. If that network doesn’t serve an ad, it will make a request to your second-ranked network. It will continue down your list until an ad is served. Although helpful, this setup is unsophisticated. It doesn’t matter if network 2 or 3 is able to pay you a higher CPM, you’ve already committed yourself to the fixed ranking, and there’s a better way to increase revenue.

Mediation with Live CPM

In contrast, when the Live CPM feature is enabled, you increase your chances of higher CPMs with real time, dynamic competition. When it’s time to serve an ad in your app, Google’s advertising demand will provide its most valuable CPM, and compare this to the CPM you’ve assigned for your first-ranked network. Whichever network has a higher CPM will get the impression.

case studyHelp CenterGoogle+

Smarter monetization strategies - powered by AdMob’s new reporting tools

February 11, 2015

Performance Reports

By applying dimensions, you can sort or change the types of data shown. Dimensions determine the columns displayed in your report. You can add dimensions to two different performance reports: the AdMob Network report and Admob Mediation report. Below are some example dimensions:

AdMob Network report dimensions:

Date: View performance by date.
App: View performance by app.
Targeting type: View performance by targeting type.

AdMob Mediation report dimensions:

Date: View performance by date.
Ad source: View performance by ad source, which measures mediation traffic.
Allocation: View performance by allocation within ad slots.

By applying filters, you can hide specific data from your reports. Filters help you find the information you want within the larger report. Below are some example filters:

Ad unit
Country
Ad source

For instance, if you want to compare your new Android app’s banner and interstitial ads in Japan, simply select ‘Ad Unit’ as a Dimension, then add an ‘App’ Filter set as one of your Android apps, and a ‘Country’ Filter set as Japan. The graph and data will refresh immediately to represent this new segment!

Check out this new feature today and start refining your monetization strategy now. Refer to Performance Reports help center article for more details, and stay connected on all things AdMob following our Google+ page.

Posted by Sean Meng

AdMob Marketing

8 Things You Didn’t Know About AdMob

February 4, 2015

1. AdMob is more than a banner only network.
AdMob taps into Google’s massive advertising inventory, which includes a variety of formats and also enables us to offer really high fill rates. Competitive CPMs combined with really high fill rates is a strong recipe for long term earning potential.
2. Implementing AdMob won’t slow down your Android app.
AdMob’s SDK is integrated into Google Play services–if you’re in the Play Store, you’ve already integrated the AdMob SDK. Further, there are several simple ways to decrease Google Play services’ impact on APK size.
3. There’s a clever way to make sure interstitial ads load instantly for users.
We allow, and highly recommend, preloading of interstitial ads right when a user logs in. It’s an interstitials best practice. If implemented right, there isn’t latency at all.
4. Google Analytics is integrated into AdMob and works for more than websites.
Google Mobile App Analytics has been entirely re-imagined for mobile development. We measure what matters most at all key stages: from first discovery and download to in-app purchases. Best yet, Google Analytics is now fully available in AdMob.
5. AdMob works across all major platforms.
AdMob works for Android, iOS, and Windows Phone. Great examples of succesful cross-platform AdMob users include Dictionary.com and photo sharing app, Picsart.
6. You can update CPMs automatically with AdMob.
AdMob’s Network Optimization feature allows you to automatically update CPMs, helping you easily maximize revenue. This feature continually retrieves the freshest CPMs from each ad network based on historical performance and dynamically reorders them in your mediation stack. This ensures that the ad network with the highest CPM is served.
7. You can mediate on AdMob.
AdMob is a comprehensive mediation platform, supporting mediation of dozens of the top networks in the world.
8. House ad campaigns are free.
You can run as many house ads as you’d like for free. You can read more here about how Japanese game developer, Colopl, has been very successful using interstitial house ads to promote in-app purchases.
Go here to learn more about all that AdMob can do to help you grow your business and stay connected on all things AdMob following our Google+ page.

Posted by the Google AdMob Team

New Year, New Website, 3 big reasons to check out the new AdMob website

January 14, 2015

learn new insightsincrease revenuedrive more in-app purchases and installscase studies sectionhub for great learning guidesAnalytics Academy for Mobile AppsApp Developer Business KitblogGoogle+ Content Marketing Specialist, AdMob

Deadline Extended! Earn Your Mobile App Analytics Fundamentals Certification by Dec. 18

December 11, 2014

introducedextended the deadlineMy Profile pageRegister here

YouTube recording

Google Analytics in AdMob helps mobile app developer Eltsoft go global

December 9, 2014

Cross-posted on the Google Analytics blog
Google Analytics has been fully available in AdMobPassion for languages and learningEltsoft LLCiOSAndroidGlobal expansionEnglish GrammarA data-driven approach to marketing Replicating successful strategiesfull case studyMobile App Analytics Fundamentals.

Have an app and an idea? Google Startup Launch is for you

November 25, 2014

What is Startup Launch? What you can expectAside from a suite of awesome tools and a network of great people just like you, you may look forward to:

Credits for AdWords and Google Cloud Platform

Early access to product releases, APIs and SDKs*

Online resources to help you design, develop, distribute and monetize your app

Online trainings tailored specifically for startups

Access to other startup professionals with Google Business Groups

Exclusive invites to Startup Launch events all around the world

Mentorship from an experienced member in Startup Launch’s mentor network*

UX reviews by Google Developer Relations team and Google Launch’s mentor*

Distribution and monetization guidance to maximize your success

*for select startups onlyApply Todaydevelopers.google.com/startupsGoogle+

Want to learn about app funding? Watch our video series for tips from successful developers

November 19, 2014

We would love to also hear what has helped you decide which funding option to take. Please share with us in the comments below.App Developer Business KitAdMob websiteGoogle+

AdMob adds new partners to ad network optimization to help developers maximize revenue

November 17, 2014

new featuresad network optimizationAdColony, AMoAd, Flurry, Millennial Media, and Vserv.mobi 1. In ad network settings, check the ‘Automatically pull the eCPM value from this ad network’ box.

2. Enter your login credentials so AdMob can collect the latest pricing data from your networks.

To learn more about ad network optimization and AdMob Mediation, please visit our help center, and make sure to stay connected on all things AdMob and more by following our Google+ page.

Posted by Arun Balaraman, Product Manager, AdMob

Monetize your Cocos2d-x games with AdMob

October 28, 2014

Cocos2d-xAnySDKAnySDK Ads SystemGoogle Ads Developer Blog Ads Developer Relations Team

Share your thoughts on AdMob, AdSense, and other Google developer and publisher solutions

October 27, 2014

integrating Google Analytics into the new AdMobAd Network Optimization

Update your contact details in your AdMob account

Update your email preferences to receive ‘occasional survey’ messages

On the road with AdMob

October 18, 2014

Mobile Games Forum, SeattleMGFNexGen Developer DayGDC Next & the App Developers Conference, LAGDC NextOpen Mobile Summit, San FranciscoOMSGMIC Silicon Valley, San FranciscoGMICGame Monetization Summit, San FranciscoGame Monetization USA Summit Product Marketing, AdMob

Announcing the Inside AdMob Blog—dedicated to mobile app success

October 8, 2014

more than half our timeAdMob websiteollow us on Google+

Inside AdMob

AdMob App Spotlight Video Series: Freaking Math

New AdMob features to help you monetize your app the smart way

#MeetAdMob at MWC and GDC Next Week

We'll see you at GDC 2015!

Lowdown: How to Optimize Mediation for your App Part 1

Smarter monetization strategies - powered by AdMob’s new reporting tools

8 Things You Didn’t Know About AdMob

New Year, New Website, 3 big reasons to check out the new AdMob website

Deadline Extended! Earn Your Mobile App Analytics Fundamentals Certification by Dec. 18

Google Analytics in AdMob helps mobile app developer Eltsoft go global

Have an app and an idea? Google Startup Launch is for you

Want to learn about app funding? Watch our video series for tips from successful developers

AdMob adds new partners to ad network optimization to help developers maximize revenue

Monetize your Cocos2d-x games with AdMob

Share your thoughts on AdMob, AdSense, and other Google developer and publisher solutions

On the road with AdMob

Announcing the Inside AdMob Blog—dedicated to mobile app success

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