Partnerships with the world’s largest supply sources for audio inventory are coming soon to The Trade Desk. Precision targeting enables you to insert your message across relevant playlists and digital radio content, advertising to millions of consumers around the world. Utilize the same real-time decisioning tools from your video, mobile, and cross-device campaign to effectively reach your audience throughout their customer journey.
The modern day audio listener consumes content during their early morning workout, at work, and in the comfort of their own home. This specific first party data combined with the capabilities of The Trade Desk’s platform will revolutionize the way your brand message is heard.
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AdExchanger "Can Spotify Make Programmatic Audio Mainstream?" 7/29/16
Mediapost column "Spotify Targets Your Bathing Habits" 7/27/16
Fortune "Spotify Ramps Up Its Audio Ad Business as It Prepares for Its IPO" 7/21/16
AdExchanger "Spotify Opens A Programmatic Sales Channel" 7/21/16
Wall Street Journal "Spotify Rolls Out Programmatic Ad Buying" 7/20/16
AdAge "Spotify Boosts Audio Programmatic With New Ad-Tech Deals" 7/20/16
The Drum "Spotify Bolsters Programmatic Offering as it Strikes Deals with Rubicon Project, AppNexus and The Trade Desk" 7/20/16
AdExchanger "Programmatic Audio Emerges - And Looks for Its Place In the Media Plan" 4/11/16