Hosters: How to Profit from SaaS Email Backup -
http://gplus.ly/2ar2enrWeb hosting businesses face many challenges and need to find ways to mitigate security, ensure business continuity, and address the storage issues that come with hosting email in an increasingly mobile world as this requires email to be hosted online rather than downloading it to one’s local computer. Offering your web hosting customers a more complete solution will result in revenue opportunities, including when those customers choose external/third party email services.
Storing and accessing email online has turned into a multi-billion dollar industry, creating both challenges and opportunities for web hosts offering email services to their customers. In fact, the market size for email archiving is estimated at $4.9B for 2015 by technology market research firm Radicati, which is nearly double that of 2011 at $2.5B. On the whole, the sizes of the electronic information archiving market is estimated at $5.4B in 2015.
Email security and backup is a natural extension of the role a web host plays in a company’s online infrastructure. Web hosts who offer tools that assist in keeping a business’s online infrastructure out of harm’s way, and who can educate their customers as to why a backup plan is important, will enjoy a higher lifetime value per customer.
This opportunity is appealing to all web hosts, whether or not you provide email services to your customers; by becoming a trusted backup solution provider, you are essentially increasing the switching cost for that customer by creating a stronger tie between the two of you.
For those web hosts who are facing these scenarios, Self-Serve SaaS email backup may be a viable solution to meet customer needs.
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