Anchor Content For DifferentiationI like the word "anchor" for the concept of excellence and differentiation. That's how
+Eric Enge is using it when he coined the term "Anchor Content".
Good simply isn't good enough. With so much content out there, it's now necessary to find a way to have your content stand out as being unique in your market space.
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+Seth Godin did a TED Talk, all the way back in 2003, in which he spoke about being remarkable. Some key concepts covered in that linked video are important to internalize, and I’ll adapt those here to content marketing:_
1. Focus your content on topics of interest to the early adopters and innovators in your space. They are the ones who are most likely to spread it.2. Promote your content to people who are listening. Your mass market isn’t listening, so there is no point attempting to address them.3. In Seth’s terms, “very good is bad,” and he’s right. You need to focus your attention on creating content that it excellent, elite, and yes, remarkable.The notion of being remarkable is an interesting one, as it gets across the concept of being “worth talking about.” You need to produce content that opinion leaders will find worth talking about (or sharing or linking to).That’s what I call “anchor content,” and it needs to be the foundation of any content marketing strategy, or chances are you’ll fail.What makes you and what you have to offer unique?
Write from that place and you may find this a more realistic proposition.
Thanks,
+Mark Traphagen!
Post re-shared by
+Gina Fiedel for
+Fat Eyes Web Development#ContentMarketing #Content #ContentWriting 
