Measurement Protocol Parameter Reference

This document lists all of the parameters for the Measurement Protocol.

General
User
Session
Traffic Sources
System Info
Hit
Content Information
App Tracking
Event Tracking
E-Commerce
Enhanced E-Commerce
Social Interactions
Timing
Exceptions
Custom Dimensions / Metrics
Content Experiments

General

Parameter	Value Type	Default Value	Max Length	Supported Hit Types
`v`	text	None	None	all

Tracking ID / Web Property ID

Required for all hit types.

The tracking ID / web property ID. The format is UA-XXXX-Y. All collected data is associated by this ID.

Parameter	Value Type	Default Value	Max Length	Supported Hit Types
`tid`	text	None	None	all

Example value: UA-XXXX-Y
Example usage: tid=UA-XXXX-Y

Anonymize IP

Optional.

When present, the IP address of the sender will be anonymized. For example, the IP will be anonymized if any of the following parameters are present in the payload: &aip=, &aip=0, or &aip=1

Parameter	Value Type	Default Value	Max Length	Supported Hit Types
`aip`	boolean	None	None	all

Example value: 1
Example usage: aip=1

Data Source

Optional.

Indicates the data source of the hit. Hits sent from analytics.js will have data source set to 'web'; hits sent from one of the mobile SDKs will have data source set to 'app'.

Parameter	Value Type	Default Value	Max Length	Supported Hit Types
`ds`	text	None	None	all

Example value: web
Example usage: ds=web

Example value: app
Example usage: ds=app

Example value: call center
Example usage: ds=call%20center

Example value: crm
Example usage: ds=crm

Used to collect offline / latent hits. The value represents the time delta (in milliseconds) between when the hit being reported occurred and the time the hit was sent. The value must be greater than or equal to 0. Values greater than four hours may lead to hits not being processed.

Parameter	Value Type	Default Value	Max Length	Supported Hit Types
`qt`	integer	None	None	all

Example value: 560
Example usage: qt=560

Cache Buster

Optional.

Used to send a random number in GET requests to ensure browsers and proxies don't cache hits. It should be sent as the final parameter of the request since we've seen some 3rd party internet filtering software add additional parameters to HTTP requests incorrectly. This value is not used in reporting.

Parameter	Value Type	Default Value	Max Length	Supported Hit Types
`z`	text	None	None	all

Example value: 289372387623
Example usage: z=289372387623

User

Client ID

Optional.

This field is required if User ID (uid) is not specified in the request. This anonymously identifies a particular user, device, or browser instance. For the web, this is generally stored as a first-party cookie with a two-year expiration. For mobile apps, this is randomly generated for each particular instance of an application install. The value of this field should be a random UUID (version 4) as described in http://www.ietf.org/rfc/rfc4122.txt.

Parameter	Value Type	Default Value	Max Length	Supported Hit Types
`cid`	text	None	None	all

Example value: 35009a79-1a05-49d7-b876-2b884d0f825b
Example usage: cid=35009a79-1a05-49d7-b876-2b884d0f825b

User ID

Optional.

This field is required if Client ID (cid) is not specified in the request. This is intended to be a known identifier for a user provided by the site owner/tracking library user. It must not itself be PII (personally identifiable information). The value should never be persisted in GA cookies or other Analytics provided storage.

Parameter	Value Type	Default Value	Max Length	Supported Hit Types
`uid`	text	None	None	all

Example value: as8eknlll
Example usage: uid=as8eknlll

Session

Session Control

Optional.

Used to control the session duration. A value of 'start' forces a new session to start with this hit and 'end' forces the current session to end with this hit. All other values are ignored.

Parameter	Value Type	Default Value	Max Length	Supported Hit Types
`sc`	text	None	None	all

Example value: start
Example usage: sc=start

Example value: end
Example usage: sc=end

IP Override

Optional.

The IP address of the user. This should be a valid IP address in IPv4 or IPv6 format. It will always be anonymized just as though &aip (anonymize IP) had been used.

Parameter	Value Type	Default Value	Max Length	Supported Hit Types
`uip`	text	None	None	all

Example value: 1.2.3.4
Example usage: uip=1.2.3.4

User Agent Override

Optional.

The User Agent of the browser. Note that Google has libraries to identify real user agents. Hand crafting your own agent could break at any time.

Parameter	Value Type	Default Value	Max Length	Supported Hit Types
`ua`	text	None	None	all

Example value: Opera/9.80 (Windows NT 6.0) Presto/2.12.388 Version/12.14
Example usage: ua=Opera%2F9.80%20%28Windows%20NT%206.0%29%20Presto%2F2.12.388%20Version%2F12.14

Geographical Override

Optional.

The geographical location of the user. The geographical ID should be a two letter country code or a criteria ID representing a city or region (see http://developers.google.com/analytics/devguides/collection/protocol/v1/geoid). This parameter takes precedent over any location derived from IP address, including the IP Override parameter. An invalid code will result in geographical dimensions to be set to '(not set)'.

Parameter	Value Type	Default Value	Max Length	Supported Hit Types
`geoid`	text	None	None	all

Example value: US
Example usage: geoid=US

Example value: 21137
Example usage: geoid=21137

Traffic Sources

Document Referrer

Optional.

Specifies which referral source brought traffic to a website. This value is also used to compute the traffic source. The format of this value is a URL.

Parameter	Value Type	Default Value	Max Length	Supported Hit Types
`dr`	text	None	2048 Bytes	all

Example value: http://example.com
Example usage: dr=http%3A%2F%2Fexample.com

Campaign Name

Optional.

Specifies the campaign name.

Parameter	Value Type	Default Value	Max Length	Supported Hit Types
`cn`	text	None	100 Bytes	all

Example value: (direct)
Example usage: cn=%28direct%29

Campaign Source

Optional.

Specifies the campaign source.

Parameter	Value Type	Default Value	Max Length	Supported Hit Types
`cs`	text	None	100 Bytes	all

Example value: (direct)
Example usage: cs=%28direct%29

Campaign Medium

Optional.

Specifies the campaign medium.

Parameter	Value Type	Default Value	Max Length	Supported Hit Types
`cm`	text	None	50 Bytes	all

Example value: organic
Example usage: cm=organic

Campaign Keyword

Optional.

Specifies the campaign keyword.

Parameter	Value Type	Default Value	Max Length	Supported Hit Types
`ck`	text	None	500 Bytes	all

Example value: Blue Shoes
Example usage: ck=Blue%20Shoes

Campaign Content

Optional.

Specifies the campaign content.

Parameter	Value Type	Default Value	Max Length	Supported Hit Types
`cc`	text	None	500 Bytes	all

Example value: content
Example usage: cc=content

Campaign ID

Optional.

Specifies the campaign ID.

Parameter	Value Type	Default Value	Max Length	Supported Hit Types
`ci`	text	None	100 Bytes	all

Example value: ID
Example usage: ci=ID

Google AdWords ID

Optional.

Specifies the Google AdWords Id.

Parameter	Value Type	Default Value	Max Length	Supported Hit Types
`gclid`	text	None	None	all

Example value: CL6Q-OXyqKUCFcgK2goddQuoHg
Example usage: gclid=CL6Q-OXyqKUCFcgK2goddQuoHg

Google Display Ads ID

Optional.

Specifies the Google Display Ads Id.

Parameter	Value Type	Default Value	Max Length	Supported Hit Types
`dclid`	text	None	None	all

Example value: d_click_id
Example usage: dclid=d_click_id

System Info

Screen Resolution

Optional.

Specifies the screen resolution.

Parameter	Value Type	Default Value	Max Length	Supported Hit Types
`sr`	text	None	20 Bytes	all

Example value: 800x600
Example usage: sr=800x600

Viewport size

Optional.

Specifies the viewable area of the browser / device.

Parameter	Value Type	Default Value	Max Length	Supported Hit Types
`vp`	text	None	20 Bytes	all

Example value: 123x456
Example usage: vp=123x456

Document Encoding

Optional.

Specifies the character set used to encode the page / document.

Parameter	Value Type	Default Value	Max Length	Supported Hit Types
`de`	text	`UTF-8`	20 Bytes	all

Example value: UTF-8
Example usage: de=UTF-8

Screen Colors

Optional.

Specifies the screen color depth.

Parameter	Value Type	Default Value	Max Length	Supported Hit Types
`sd`	text	None	20 Bytes	all

Example value: 24-bits
Example usage: sd=24-bits

User Language

Optional.

Specifies the language.

Parameter	Value Type	Default Value	Max Length	Supported Hit Types
`ul`	text	None	20 Bytes	all

Example value: en-us
Example usage: ul=en-us

Java Enabled

Optional.

Specifies whether Java was enabled.

Parameter	Value Type	Default Value	Max Length	Supported Hit Types
`je`	boolean	None	None	all

Example value: 1
Example usage: je=1

Flash Version

Optional.

Specifies the flash version.

Parameter	Value Type	Default Value	Max Length	Supported Hit Types
`fl`	text	None	20 Bytes	all

Example value: 10 1 r103
Example usage: fl=10%201%20r103

Hit

Hit type

Required for all hit types.

The type of hit. Must be one of 'pageview', 'screenview', 'event', 'transaction', 'item', 'social', 'exception', 'timing'.

Parameter	Value Type	Default Value	Max Length	Supported Hit Types
`t`	text	None	None	all

Example value: pageview
Example usage: t=pageview

Non-Interaction Hit

Optional.

Specifies that a hit be considered non-interactive.

Parameter	Value Type	Default Value	Max Length	Supported Hit Types
`ni`	boolean	None	None	all

Example value: 1
Example usage: ni=1

Content Information

Document location URL

Optional.

Use this parameter to send the full URL (document location) of the page on which content resides. You can use the &dh and &dp parameters to override the hostname and path + query portions of the document location, accordingly. The JavaScript clients determine this parameter using the concatenation of the document.location.origin + document.location.pathname + document.location.search browser parameters. Be sure to remove any user authentication or other private information from the URL if present. For 'pageview' hits, either &dl or both &dh and &dp have to be specified for the hit to be valid.

Parameter	Value Type	Default Value	Max Length	Supported Hit Types
`dl`	text	None	2048 Bytes	all

Example value: http://foo.com/home?a=b
Example usage: dl=http%3A%2F%2Ffoo.com%2Fhome%3Fa%3Db

Document Host Name

Optional.

Specifies the hostname from which content was hosted.

Parameter	Value Type	Default Value	Max Length	Supported Hit Types
`dh`	text	None	100 Bytes	all

Example value: foo.com
Example usage: dh=foo.com

Document Path

Optional.

The path portion of the page URL. Should begin with '/'. For 'pageview' hits, either &dl or both &dh and &dp have to be specified for the hit to be valid.

Parameter	Value Type	Default Value	Max Length	Supported Hit Types
`dp`	text	None	2048 Bytes	all

Example value: /foo
Example usage: dp=%2Ffoo

Document Title

Optional.

The title of the page / document.

Parameter	Value Type	Default Value	Max Length	Supported Hit Types
`dt`	text	None	1500 Bytes	all

Example value: Settings
Example usage: dt=Settings

Screen Name

Required for screenview hit type.

This parameter is optional on web properties, and required on mobile properties for screenview hits, where it is used for the 'Screen Name' of the screenview hit. On web properties this will default to the unique URL of the page by either using the &dl parameter as-is or assembling it from &dh and &dp.

Parameter	Value Type	Default Value	Max Length	Supported Hit Types
`cd`	text	None	2048 Bytes	screenview

Example value: High Scores
Example usage: cd=High%20Scores

Content Group

Optional.

You can have up to 5 content groupings, each of which has an associated index between 1 and 5, inclusive. Each content grouping can have up to 100 content groups. The value of a content group is hierarchical text delimited by '/". All leading and trailing slashes will be removed and any repeated slashes will be reduced to a single slash. For example, '/a//b/' will be converted to 'a/b'.

Parameter	Value Type	Default Value	Max Length	Supported Hit Types
`cg<groupIndex>`	text	None	100 Bytes	all

Example value: news/sports
Example usage: cg1=news%2Fsports

Link ID

Optional.

The ID of a clicked DOM element, used to disambiguate multiple links to the same URL in In-Page Analytics reports when Enhanced Link Attribution is enabled for the property.

Parameter	Value Type	Default Value	Max Length	Supported Hit Types
`linkid`	text	None	None	all

Example value: nav_bar
Example usage: linkid=nav_bar

App Tracking

Application Name

Optional.

Specifies the application name. This field is required for any hit that has app related data (i.e., app version, app ID, or app installer ID). For hits sent to web properties, this field is optional.

Parameter	Value Type	Default Value	Max Length	Supported Hit Types
`an`	text	None	100 Bytes	all

Example value: My App
Example usage: an=My%20App

Application ID

Optional.

Application identifier.

Parameter	Value Type	Default Value	Max Length	Supported Hit Types
`aid`	text	None	150 Bytes	all

Example value: com.company.app
Example usage: aid=com.company.app

Application Version

Optional.

Specifies the application version.

Parameter	Value Type	Default Value	Max Length	Supported Hit Types
`av`	text	None	100 Bytes	all

Example value: 1.2
Example usage: av=1.2

Application Installer ID

Optional.

Application installer identifier.

Parameter	Value Type	Default Value	Max Length	Supported Hit Types
`aiid`	text	None	150 Bytes	all

Example value: com.platform.vending
Example usage: aiid=com.platform.vending

Event Tracking

Event Category

Required for event hit type.

Specifies the event category. Must not be empty.

Parameter	Value Type	Default Value	Max Length	Supported Hit Types
`ec`	text	None	150 Bytes	event

Example value: Category
Example usage: ec=Category

Event Action

Required for event hit type.

Specifies the event action. Must not be empty.

Parameter	Value Type	Default Value	Max Length	Supported Hit Types
`ea`	text	None	500 Bytes	event

Example value: Action
Example usage: ea=Action

Event Label

Optional.

Specifies the event label.

Parameter	Value Type	Default Value	Max Length	Supported Hit Types
`el`	text	None	500 Bytes	event

Example value: Label
Example usage: el=Label

Event Value

Optional.

Specifies the event value. Values must be non-negative.

Parameter	Value Type	Default Value	Max Length	Supported Hit Types
`ev`	integer	None	None	event

Example value: 55
Example usage: ev=55

E-Commerce

Transaction ID

Required for transaction hit type.
Required for item hit type.

A unique identifier for the transaction. This value should be the same for both the Transaction hit and Items hits associated to the particular transaction.

Parameter	Value Type	Default Value	Max Length	Supported Hit Types
`ti`	text	None	500 Bytes	transaction, item

Example value: OD564
Example usage: ti=OD564

Transaction Affiliation

Optional.

Specifies the affiliation or store name.

Parameter	Value Type	Default Value	Max Length	Supported Hit Types
`ta`	text	None	500 Bytes	transaction

Example value: Member
Example usage: ta=Member

Transaction Revenue

Optional.

Specifies the total revenue associated with the transaction. This value should include any shipping or tax costs.

Parameter	Value Type	Default Value	Max Length	Supported Hit Types
`tr`	currency	`0`	None	transaction

Example value: 15.47
Example usage: tr=15.47

Transaction Shipping

Optional.

Specifies the total shipping cost of the transaction.

Parameter	Value Type	Default Value	Max Length	Supported Hit Types
`ts`	currency	`0`	None	transaction

Example value: 3.50
Example usage: ts=3.50

Transaction Tax

Optional.

Specifies the total tax of the transaction.

Parameter	Value Type	Default Value	Max Length	Supported Hit Types
`tt`	currency	`0`	None	transaction

Example value: 11.20
Example usage: tt=11.20

Item Name

Required for item hit type.

Specifies the item name.

Parameter	Value Type	Default Value	Max Length	Supported Hit Types
`in`	text	None	500 Bytes	item

Example value: Shoe
Example usage: in=Shoe

Item Price

Optional.

Specifies the price for a single item / unit.

Parameter	Value Type	Default Value	Max Length	Supported Hit Types
`ip`	currency	`0`	None	item

Example value: 3.50
Example usage: ip=3.50

Item Quantity

Optional.

Specifies the number of items purchased.

Parameter	Value Type	Default Value	Max Length	Supported Hit Types
`iq`	integer	`0`	None	item

Example value: 4
Example usage: iq=4

Item Code

Optional.

Specifies the SKU or item code.

Parameter	Value Type	Default Value	Max Length	Supported Hit Types
`ic`	text	None	500 Bytes	item

Example value: SKU47
Example usage: ic=SKU47

Item Category

Optional.

Specifies the category that the item belongs to.

Parameter	Value Type	Default Value	Max Length	Supported Hit Types
`iv`	text	None	500 Bytes	item

Example value: Blue
Example usage: iv=Blue

Enhanced E-Commerce

Product SKU

Optional.

The SKU of the product. Product index must be a positive integer between 1 and 200, inclusive. For analytics.js the Enhanced Ecommerce plugin must be installed before using this field.

Parameter	Value Type	Default Value	Max Length	Supported Hit Types
`pr<productIndex>id`	text	None	500 Bytes	all

Example value: P12345
Example usage: pr1id=P12345

Product Name

Optional.

The name of the product. Product index must be a positive integer between 1 and 200, inclusive. For analytics.js the Enhanced Ecommerce plugin must be installed before using this field.

Parameter	Value Type	Default Value	Max Length	Supported Hit Types
`pr<productIndex>nm`	text	None	500 Bytes	all

Example value: Android T-Shirt
Example usage: pr1nm=Android%20T-Shirt

Product Brand

Optional.

The brand associated with the product. Product index must be a positive integer between 1 and 200, inclusive. For analytics.js the Enhanced Ecommerce plugin must be installed before using this field.

Parameter	Value Type	Default Value	Max Length	Supported Hit Types
`pr<productIndex>br`	text	None	500 Bytes	all

Example value: Google
Example usage: pr1br=Google

Product Category

Optional.

The category to which the product belongs. Product index must be a positive integer between 1 and 200, inclusive. The product category parameter can be hierarchical. Use / as a delimiter to specify up to 5-levels of hierarchy. For analytics.js the Enhanced Ecommerce plugin must be installed before using this field.

Parameter	Value Type	Default Value	Max Length	Supported Hit Types
`pr<productIndex>ca`	text	None	500 Bytes	all

Example value: Apparel
Example usage: pr1ca=Apparel

Example value: Apparel/Mens/T-Shirts
Example usage: pr1ca=Apparel%2FMens%2FT-Shirts

Product Variant

Optional.

The variant of the product. Product index must be a positive integer between 1 and 200, inclusive. For analytics.js the Enhanced Ecommerce plugin must be installed before using this field.

Parameter	Value Type	Default Value	Max Length	Supported Hit Types
`pr<productIndex>va`	text	None	500 Bytes	all

Example value: Black
Example usage: pr1va=Black

Product Price

Optional.

The unit price of a product. Product index must be a positive integer between 1 and 200, inclusive. For analytics.js the Enhanced Ecommerce plugin must be installed before using this field.

Parameter	Value Type	Default Value	Max Length	Supported Hit Types
`pr<productIndex>pr`	currency	None	None	all

Example value: 29.20
Example usage: pr1pr=29.20

Product Quantity

Optional.

The quantity of a product. Product index must be a positive integer between 1 and 200, inclusive. For analytics.js the Enhanced Ecommerce plugin must be installed before using this field.

Parameter	Value Type	Default Value	Max Length	Supported Hit Types
`pr<productIndex>qt`	integer	None	None	all

Example value: 2
Example usage: pr1qt=2

Product Coupon Code

Optional.

The coupon code associated with a product. Product index must be a positive integer between 1 and 200, inclusive. For analytics.js the Enhanced Ecommerce plugin must be installed before using this field.

Parameter	Value Type	Default Value	Max Length	Supported Hit Types
`pr<productIndex>cc`	text	None	500 Bytes	all

Example value: SUMMER_SALE13
Example usage: pr1cc=SUMMER_SALE13

Product Position

Optional.

The product's position in a list or collection. Product index must be a positive integer between 1 and 200, inclusive. For analytics.js the Enhanced Ecommerce plugin must be installed before using this field.

Parameter	Value Type	Default Value	Max Length	Supported Hit Types
`pr<productIndex>ps`	integer	None	None	all

Example value: 2
Example usage: pr1ps=2

Product Custom Dimension

Optional.

A product-level custom dimension where dimension index is a positive integer between 1 and 200, inclusive. Product index must be a positive integer between 1 and 200, inclusive. For analytics.js the Enhanced Ecommerce plugin must be installed before using this field.

Parameter	Value Type	Default Value	Max Length	Supported Hit Types
`pr<productIndex>cd<dimensionIndex>`	text	None	150 Bytes	all

Example value: Member
Example usage: pr1cd2=Member

Product Custom Metric

Optional.

A product-level custom metric where metric index is a positive integer between 1 and 200, inclusive. Product index must be a positive integer between 1 and 200, inclusive. For analytics.js the Enhanced Ecommerce plugin must be installed before using this field.

Parameter	Value Type	Default Value	Max Length	Supported Hit Types
`pr<productIndex>cm<metricIndex>`	integer	None	None	all

Example value: 28
Example usage: pr1cm2=28

Product Action

Optional.

The role of the products included in a hit. If a product action is not specified, all product definitions included with the hit will be ignored. Must be one of: detail, click, add, remove, checkout, checkout_option, purchase, refund. For analytics.js the Enhanced Ecommerce plugin must be installed before using this field.

Parameter	Value Type	Default Value	Max Length	Supported Hit Types
`pa`	text	None	None	all

Example value: detail
Example usage: pa=detail

Transaction ID

Optional.

The transaction ID. This is an additional parameter that can be sent when Product Action is set to 'purchase' or 'refund'. For analytics.js the Enhanced Ecommerce plugin must be installed before using this field.

Parameter	Value Type	Default Value	Max Length	Supported Hit Types
`ti`	text	None	None	all

Example value: T1234
Example usage: ti=T1234

Affiliation

Optional.

The store or affiliation from which this transaction occurred. This is an additional parameter that can be sent when Product Action is set to 'purchase' or 'refund'. For analytics.js the Enhanced Ecommerce plugin must be installed before using this field.

Parameter	Value Type	Default Value	Max Length	Supported Hit Types
`ta`	text	None	None	all

Example value: Google Store
Example usage: ta=Google%20Store

Revenue

Optional.

The total value of the transaction, including tax and shipping. If not sent, this value will be automatically calculated using the product quantity and price fields of all products in the same hit. This is an additional parameter that can be sent when Product Action is set to 'purchase' or 'refund'. For analytics.js the Enhanced Ecommerce plugin must be installed before using this field.

Parameter	Value Type	Default Value	Max Length	Supported Hit Types
`tr`	currency	None	None	all

Example value: 123.21
Example usage: tr=123.21

Tax

Optional.

The total tax associated with the transaction. This is an additional parameter that can be sent when Product Action is set to 'purchase' or 'refund'. For analytics.js the Enhanced Ecommerce plugin must be installed before using this field.

Parameter	Value Type	Default Value	Max Length	Supported Hit Types
`tt`	currency	None	None	all

Example value: 10.78
Example usage: tt=10.78

Shipping

Optional.

The shipping cost associated with the transaction. This is an additional parameter that can be sent when Product Action is set to 'purchase' or 'refund'. For analytics.js the Enhanced Ecommerce plugin must be installed before using this field.

Parameter	Value Type	Default Value	Max Length	Supported Hit Types
`ts`	currency	None	None	all

Example value: 3.55
Example usage: ts=3.55

Coupon Code

Optional.

The transaction coupon redeemed with the transaction. This is an additional parameter that can be sent when Product Action is set to 'purchase' or 'refund'. For analytics.js the Enhanced Ecommerce plugin must be installed before using this field.

Parameter	Value Type	Default Value	Max Length	Supported Hit Types
`tcc`	text	None	None	all

Example value: SUMMER08
Example usage: tcc=SUMMER08

Product Action List

Optional.

The list or collection from which a product action occurred. This is an additional parameter that can be sent when Product Action is set to 'detail' or 'click'. For analytics.js the Enhanced Ecommerce plugin must be installed before using this field.

Parameter	Value Type	Default Value	Max Length	Supported Hit Types
`pal`	text	None	None	all

Example value: Search Results
Example usage: pal=Search%20Results

Checkout Step

Optional.

The step number in a checkout funnel. This is an additional parameter that can be sent when Product Action is set to 'checkout'. For analytics.js the Enhanced Ecommerce plugin must be installed before using this field.

Parameter	Value Type	Default Value	Max Length	Supported Hit Types
`cos`	integer	None	None	all

Example value: 2
Example usage: cos=2

Checkout Step Option

Optional.

Additional information about a checkout step. This is an additional parameter that can be sent when Product Action is set to 'checkout'. For analytics.js the Enhanced Ecommerce plugin must be installed before using this field.

Parameter	Value Type	Default Value	Max Length	Supported Hit Types
`col`	text	None	None	all

Example value: Visa
Example usage: col=Visa

Product Impression List Name

Optional.

The list or collection to which a product belongs. Impression List index must be a positive integer between 1 and 200, inclusive. For analytics.js the Enhanced Ecommerce plugin must be installed before using this field.

Parameter	Value Type	Default Value	Max Length	Supported Hit Types
`il<listIndex>nm`	text	None	None	all

Example value: Search Results
Example usage: il1nm=Search%20Results

Product Impression SKU

Optional.

The product ID or SKU. Impression List index must be a positive integer between 1 and 200, inclusive. Product index must be a positive integer between 1 and 200, inclusive. For analytics.js the Enhanced Ecommerce plugin must be installed before using this field.

Parameter	Value Type	Default Value	Max Length	Supported Hit Types
`il<listIndex>pi<productIndex>id`	text	None	None	all

Example value: P67890
Example usage: il1pi2id=P67890

Product Impression Name

Optional.

The name of the product. Impression List index must be a positive integer between 1 and 200, inclusive. Product index must be a positive integer between 1 and 200, inclusive. For analytics.js the Enhanced Ecommerce plugin must be installed before using this field.

Parameter	Value Type	Default Value	Max Length	Supported Hit Types
`il<listIndex>pi<productIndex>nm`	text	None	None	all

Example value: Android T-Shirt
Example usage: il1pi2nm=Android%20T-Shirt

Product Impression Brand

Optional.

The brand associated with the product. Impression List index must be a positive integer between 1 and 200, inclusive. Product index must be a positive integer between 1 and 200, inclusive. For analytics.js the Enhanced Ecommerce plugin must be installed before using this field.

Parameter	Value Type	Default Value	Max Length	Supported Hit Types
`il<listIndex>pi<productIndex>br`	text	None	None	all

Example value: Google
Example usage: il1pi2br=Google

Product Impression Category

Optional.

The category to which the product belongs. Impression List index must be a positive integer between 1 and 200, inclusive. Product index must be a positive integer between 1 and 200, inclusive. For analytics.js the Enhanced Ecommerce plugin must be installed before using this field.

Parameter	Value Type	Default Value	Max Length	Supported Hit Types
`il<listIndex>pi<productIndex>ca`	text	None	None	all

Example value: Apparel
Example usage: il1pi2ca=Apparel

Product Impression Variant

Optional.

The variant of the product. Impression List index must be a positive integer between 1 and 200, inclusive. Product index must be a positive integer between 1 and 200, inclusive. For analytics.js the Enhanced Ecommerce plugin must be installed before using this field.

Parameter	Value Type	Default Value	Max Length	Supported Hit Types
`il<listIndex>pi<productIndex>va`	text	None	None	all

Example value: Black
Example usage: il1pi2va=Black

Product Impression Position

Optional.

The product's position in a list or collection. Impression List index must be a positive integer between 1 and 200, inclusive. Product index must be a positive integer between 1 and 200, inclusive. For analytics.js the Enhanced Ecommerce plugin must be installed before using this field.

Parameter	Value Type	Default Value	Max Length	Supported Hit Types
`il<listIndex>pi<productIndex>ps`	integer	None	None	all

Example value: 2
Example usage: il1pi2ps=2

Product Impression Price

Optional.

The price of a product. Impression List index must be a positive integer between 1 and 200, inclusive. Product index must be a positive integer between 1 and 200, inclusive. For analytics.js the Enhanced Ecommerce plugin must be installed before using this field.

Parameter	Value Type	Default Value	Max Length	Supported Hit Types
`il<listIndex>pi<productIndex>pr`	currency	None	None	all

Example value: 29.20
Example usage: il1pi2pr=29.20

Product Impression Custom Dimension

Optional.

A product-level custom dimension where dimension index is a positive integer between 1 and 200, inclusive. Impression List index must be a positive integer between 1 and 200, inclusive. Product index must be a positive integer between 1 and 200, inclusive. For analytics.js the Enhanced Ecommerce plugin must be installed before using this field.

Parameter	Value Type	Default Value	Max Length	Supported Hit Types
`il<listIndex>pi<productIndex>cd<dimensionIndex>`	text	None	None	all

Example value: Member
Example usage: il1pi2cd3=Member

Product Impression Custom Metric

Optional.

A product-level custom metric where metric index is a positive integer between 1 and 200, inclusive. Impression List index must be a positive integer between 1 and 200, inclusive. Product index must be a positive integer between 1 and 200, inclusive. For analytics.js the Enhanced Ecommerce plugin must be installed before using this field.

Parameter	Value Type	Default Value	Max Length	Supported Hit Types
`il<listIndex>pi<productIndex>cm<metricIndex>`	integer	None	None	all

Example value: 28
Example usage: il1pi2cm3=28

Promotion ID

Optional.

The promotion ID. Promotion index must be a positive integer between 1 and 200, inclusive. For analytics.js the Enhanced Ecommerce plugin must be installed before using this field.

Parameter	Value Type	Default Value	Max Length	Supported Hit Types
`promo<promoIndex>id`	text	None	None	all

Example value: SHIP
Example usage: promo1id=SHIP

Promotion Name

Optional.

The name of the promotion. Promotion index must be a positive integer between 1 and 200, inclusive. For analytics.js the Enhanced Ecommerce plugin must be installed before using this field.

Parameter	Value Type	Default Value	Max Length	Supported Hit Types
`promo<promoIndex>nm`	text	None	None	all

Example value: Free Shipping
Example usage: promo1nm=Free%20Shipping

Promotion Creative

Optional.

The creative associated with the promotion. Promotion index must be a positive integer between 1 and 200, inclusive. For analytics.js the Enhanced Ecommerce plugin must be installed before using this field.

Parameter	Value Type	Default Value	Max Length	Supported Hit Types
`promo<promoIndex>cr`	text	None	None	all

Example value: Shipping Banner
Example usage: promo1cr=Shipping%20Banner

Promotion Position

Optional.

The position of the creative. Promotion index must be a positive integer between 1 and 200, inclusive. For analytics.js the Enhanced Ecommerce plugin must be installed before using this field.

Parameter	Value Type	Default Value	Max Length	Supported Hit Types
`promo<promoIndex>ps`	text	None	None	all

Example value: banner_slot_1
Example usage: promo1ps=banner_slot_1

Promotion Action

Optional.

Specifies the role of the promotions included in a hit. If a promotion action is not specified, the default promotion action, 'view', is assumed. To measure a user click on a promotion set this to 'promo_click'. For analytics.js the Enhanced Ecommerce plugin must be installed before using this field.

Parameter	Value Type	Default Value	Max Length	Supported Hit Types
`promoa`	text	None	None	all

Example value: click
Example usage: promoa=click

Currency Code

Optional.

When present indicates the local currency for all transaction currency values. Value should be a valid ISO 4217 currency code.

Parameter	Value Type	Default Value	Max Length	Supported Hit Types
`cu`	text	None	10 Bytes	all

Example value: EUR
Example usage: cu=EUR

Social Network

Required for social hit type.

Specifies the social network, for example Facebook or Google Plus.

Parameter	Value Type	Default Value	Max Length	Supported Hit Types
`sn`	text	None	50 Bytes	social

Example value: facebook
Example usage: sn=facebook

Social Action

Required for social hit type.

Specifies the social interaction action. For example on Google Plus when a user clicks the +1 button, the social action is 'plus'.

Parameter	Value Type	Default Value	Max Length	Supported Hit Types
`sa`	text	None	50 Bytes	social

Example value: like
Example usage: sa=like

Social Action Target

Required for social hit type.

Specifies the target of a social interaction. This value is typically a URL but can be any text.

Parameter	Value Type	Default Value	Max Length	Supported Hit Types
`st`	text	None	2048 Bytes	social

Example value: http://foo.com
Example usage: st=http%3A%2F%2Ffoo.com

Timing

User timing category

Required for timing hit type.

Specifies the user timing category.

Parameter	Value Type	Default Value	Max Length	Supported Hit Types
`utc`	text	None	150 Bytes	timing

Example value: category
Example usage: utc=category

User timing variable name

Required for timing hit type.

Specifies the user timing variable.

Parameter	Value Type	Default Value	Max Length	Supported Hit Types
`utv`	text	None	500 Bytes	timing

Example value: lookup
Example usage: utv=lookup

User timing time

Required for timing hit type.

Specifies the user timing value. The value is in milliseconds.

Parameter	Value Type	Default Value	Max Length	Supported Hit Types
`utt`	integer	None	None	timing

Example value: 123
Example usage: utt=123

User timing label

Optional.

Specifies the user timing label.

Parameter	Value Type	Default Value	Max Length	Supported Hit Types
`utl`	text	None	500 Bytes	timing

Example value: label
Example usage: utl=label

Page Load Time

Optional.

Specifies the time it took for a page to load. The value is in milliseconds.

Parameter	Value Type	Default Value	Max Length	Supported Hit Types
`plt`	integer	None	None	timing

Example value: 3554
Example usage: plt=3554

DNS Time

Optional.

Specifies the time it took to do a DNS lookup.The value is in milliseconds.

Parameter	Value Type	Default Value	Max Length	Supported Hit Types
`dns`	integer	None	None	timing

Example value: 43
Example usage: dns=43

Page Download Time

Optional.

Specifies the time it took for the page to be downloaded. The value is in milliseconds.

Parameter	Value Type	Default Value	Max Length	Supported Hit Types
`pdt`	integer	None	None	timing

Example value: 500
Example usage: pdt=500

Redirect Response Time

Optional.

Specifies the time it took for any redirects to happen. The value is in milliseconds.

Parameter	Value Type	Default Value	Max Length	Supported Hit Types
`rrt`	integer	None	None	timing

Example value: 500
Example usage: rrt=500

TCP Connect Time

Optional.

Specifies the time it took for a TCP connection to be made. The value is in milliseconds.

Parameter	Value Type	Default Value	Max Length	Supported Hit Types
`tcp`	integer	None	None	timing

Example value: 500
Example usage: tcp=500

Server Response Time

Optional.

Specifies the time it took for the server to respond after the connect time. The value is in milliseconds.

Parameter	Value Type	Default Value	Max Length	Supported Hit Types
`srt`	integer	None	None	timing

Example value: 500
Example usage: srt=500

DOM Interactive Time

Optional.

Specifies the time it took for Document.readyState to be 'interactive'. The value is in milliseconds.

Parameter	Value Type	Default Value	Max Length	Supported Hit Types
`dit`	integer	None	None	timing

Example value: 500
Example usage: dit=500

Content Load Time

Optional.

Specifies the time it took for the DOMContentLoaded Event to fire. The value is in milliseconds.

Parameter	Value Type	Default Value	Max Length	Supported Hit Types
`clt`	integer	None	None	timing

Example value: 500
Example usage: clt=500

Exceptions

Exception Description

Optional.

Specifies the description of an exception.

Parameter	Value Type	Default Value	Max Length	Supported Hit Types
`exd`	text	None	150 Bytes	exception

Example value: DatabaseError
Example usage: exd=DatabaseError

Is Exception Fatal?

Optional.

Specifies whether the exception was fatal.

Parameter	Value Type	Default Value	Max Length	Supported Hit Types
`exf`	boolean	`1`	None	exception

Example value: 0
Example usage: exf=0

Custom Dimensions / Metrics

Custom Dimension

Optional.

Each custom dimension has an associated index. There is a maximum of 20 custom dimensions (200 for Analytics 360 accounts). The dimension index must be a positive integer between 1 and 200, inclusive.

Parameter	Value Type	Default Value	Max Length	Supported Hit Types
`cd<dimensionIndex>`	text	None	150 Bytes	all

Example value: Sports
Example usage: cd1=Sports

Custom Metric

Optional.

Each custom metric has an associated index. There is a maximum of 20 custom metrics (200 for Analytics 360 accounts). The metric index must be a positive integer between 1 and 200, inclusive.

Parameter	Value Type	Default Value	Max Length	Supported Hit Types
`cm<metricIndex>`	number	None	None	all

Example value: 47
Example usage: cm1=47

Content Experiments

Experiment ID

Optional.

This parameter specifies that this user has been exposed to an experiment with the given ID. It should be sent in conjunction with the Experiment Variant parameter.

Parameter	Value Type	Default Value	Max Length	Supported Hit Types
`xid`	text	None	40 Bytes	all

Example value: Qp0gahJ3RAO3DJ18b0XoUQ
Example usage: xid=Qp0gahJ3RAO3DJ18b0XoUQ

Experiment Variant

Optional.

This parameter specifies that this user has been exposed to a particular variation of an experiment. It should be sent in conjunction with the Experiment ID parameter.

Parameter	Value Type	Default Value	Max Length	Supported Hit Types
`xvar`	text	None	None	all

Example value: 1
Example usage: xvar=1

General

User

Session

Traffic Sources

System Info

Hit

Content Information

App Tracking

Event Tracking

E-Commerce

Enhanced E-Commerce

Social Interactions

Timing

Exceptions

Custom Dimensions / Metrics

Content Experiments