“The future of enterprise measurement depends on people and departments, tools and systems, all talking to each other and sharing insights in real time about what customers want most.” See why it's time for marketers to rethink their approach to measurement. https://goo.gl/mA7peM

DAA Webinar: How to Use Google Data Studio (beta) for Data Reporting, Visualization, and Collaboration
#measure #marketing

Join the Digital Analytics Association and Google Data Studio Product Manager Nick Mihailovski on Wednesday, December 7 to discuss how you can create and share live, interactive reports and dashboards with your teammates and anyone outside of your company. This webinar will illustrate how even a novice can design impactful reports and will also provide helpful resources that seasoned analysts will love. Register now: https://goo.gl/LUvu7b

Why brand marketing needs a new formula
#measure #marketing

"Brand marketers are realizing that by partnering with their digital and media teams early in the planning cycle, they can identify ways to use data to develop more relevant and engaging creative, and deliver those campaigns with precision."

It's Black Friday - Learn the characteristics of today's suppershoppers and how retailers can use analytics to reach them:

Falling in Love With Measurement
#measure #marketing

When we close the gap between Measurement and Marketing, we can not only answer the question “How are we doing?” but also the more important question, “How can we do better?” https://goo.gl/n1j1Vc

'Tis the Season for Reasonable Seasonal Strategies
#measure #marketing

"One of the advantages that programmatic advertising offers is that the wealth of data available can help identify and engage likely future converters long in advance. For example, someone shopping for auto parts is three times as likely to be shopping for both a new car and insurance in the next few months."

Measurement: The Secret to Growth in a Mobile-First World
#measure #marketing #analytics

"For growth-driven marketers, measurement isn't an afterthought. It's one of the key reasons they're succeeding and growing in an ever-changing, mobile-first world. By evolving their approach to focus on business objectives first, use available tools and resources to bridge the gaps, and test bigger questions, they're learning more quickly what really drives value."

"Bacardi is able to use geodata to identify consumers when they are at the bar, and then serve them branded posts on Snapchat or Instagram. And it can use data to learn which one of 10 different edits of the same video resonates most with consumers."

6 commonly asked questions about second-party data
#measure #marketing #analytics

"Second-party data is the merging of your first-party data with insights from other brands' first-party data. This data set can be used to learn more about your current and prospective customers to refine your targeting strategy and better evaluate your campaign performance."