The Google Analytics experiments framework enables you to test almost any change or variation to a website or app to see how it performs in optimizing for a specific goal.
-
Experiments - Feature Reference
Learn about advanced features and implementation considerations for experiments in Google Analytics.
-
Content Experiments Without Redirects (Browser-only implementation) June 2013
Learn how to run a Content Experiment without redirects and handle all variation serving in the browser (client-side).
-
Running a Server-side Experiment June 2013
Learn how to run server-side experiments using Google Analytics.