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  • BRICKS & CLICKS

    It's time to bridge digital with the in-store experience because grocery shoppers want a blended experience

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  • Two Screens Are Better than One

    Like media-hungry consumers elsewhere, Taiwanese TV audiences like engaging with second screens while watching their favorite shows.

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  • COUNTLESS TIMES OF SEEKING

    A retail loyalty program can be an effective way to create competitive advantage by reducing customers’ likelihood to switch stores. So what are the opinions from consumers with membership cards?

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  • SHOP ON THE GO

    Across Taiwan, 13.2% of consumers aged 12 to 65 say they’ve placed orders using their tablets and smartphones, up from 9.2% last year.

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FEATURE NEWS

Taiwan consumer confidence score increased 2 points to 75

Chart

Taiwan Consumer Confidence Index also increased 2 points from last quarter to 75, driven by the growth of immediate-spending intentions from 20% in quarter 2 of 2016 to 26% in this one; and the optimistic percentage growth of personal finance was from 32% to 35%.

 

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FEATURED REPORT

Taiwan Consumers Spent NTD 1.35 Billion on Gastrointestinal OTC a Year

Close to half (47%) of the respondents in Nielsen’s new Over the Counter (OTC) Usage Behaviors Report have had gastrointestinal issues in the past 12 months; the proportion of females (55%) is greater than that of males (45%) when speaking of those with the syndromes.

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