We study consumers in more than 100 countries to give you the most complete view of trends and habits worldwide.
When Less Is More: Nearly Two Out of Three Global Consumers Say They Follow Specialized Diets that Omit Certain Ingredients
Around the world, consumers are increasingly opting for specialized diets that address their desire to eat organic, low-fat, low-carb, or eliminate ingredients based on food sensitivities, allergies or personal convictions.
Read more>Nielsen Knows People
What do people want? See? Share? Love? Discover how our unique insights can help your business.
Read more on our regional site >Your business depends on finding, understanding and connecting with your best customers. As the definitive source for what drives people to watch and buy, Nielsen can help you stay on top of trends and use key insights to grow your business—in the next town and across continents. We’ll help you stand out from the competition, differentiate your offerings, develop new ones and identify opportunities where others can’t. Trends around the globe are rapidly evolving, and we’ve got our fingers on the pulse of consumer behavior, shifting populations and new influencers.
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