The Barron’s ReaderBarron’s readers are elite investors actively involved in managing their investments and wealth management professionals. They read Barron’s for insights into a wide range of investment vehicles, broad analysis of global markets, trends in the wealth management profession and profiles of standouts in the industry. Barron's provides them objective coverage of markets with a long-standing tradition of finding value in a wide spectrum of asset classes.
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Reader data source: Barron's 2016 Print-Online-Mobile (POM) Study.
2017 Editorial Calendar
S SAM Study Issue (print only) P Pullout Section C Cover Story
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Note: Digital issues publish two days earlier than print issues.
Last updated on 1/17/17
Display Ad Specs
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4 columns to the page. No charge for bleed. Barron's bleeds only through the gutter; not off the page.
BARRON'S
10”w x 10”h 25.4cm x 25.4cm |
FULL SPREAD
21.2”w x 10”h 53.8cm x 25.4cm |
JUNIOR SPREAD
15.75”w x 10”h 40.0cm x 25.4cm |
1/2 PAGE SPREAD
21.2”w x 5”h 53.8cm x 12.7cm |
FULL PAGE
10”w x 10”h 25.4cm x 25.4cm |
JUNIOR PAGE
7.4”w x 10”h 18.8cm x 25.4cm |
1/2 PAGE HORIZONTAL
10”w x 5”h 25.4cm x 12.7cm |
1/2 PAGE VERTICAL
4.9”w x 10”h 12.4cm x 25.4cm |
1/4 PAGE SQUARE
4.9”w x 5”h 12.4cm x 12.7cm |
1/4 PAGE HORIZONTAL STRIP AD
10”w x 2.5”h 25.4cm x 6.4cm |
1/4 PAGE VERTICAL
2.25”w x 10”h 6.4cm x 25.4cm |
1/8 PAGE HORIZONTAL
4.9”w x 2.5”h 12.4cm x 6.35cm |
1/8 PAGE VERTICAL
2.25”w x 5”h 5.7cm x 12.7cm |
1/8 PAGE HORIZONTAL STRIP AD
10”w x 1.25”h 25.4cm x 3.175cm |
1/16 PAGE HORIZONTAL
2.25”w x 2.5”h 5.7cm x 6.4cm |
Material Submission: Preferred Method: via Internet at www.epic.dowjones.com
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Color Proofs to:
Dow Jones & Company Advertising Services Center 4300 North Route 1, Building 5, 3rd Floor Monmouth Junction, NJ 08852 Spread materials must be supplied as one piece.
We will only accept the PDF/X1a format. Native application files not accepted. PDF/X1a is a subset of Adobe’s Portable Document Format (PDF). PDF/X1a stands for PDF exchange 1a. The “1” means that it is a blind exchange document – all fonts and images are embedded, and “a” is the variant of PDF/X1 that was ISO accredited; ISO Standard: ISO 15930-1:2001. |
Additional Production Information:
Jimmy Balmer Advertising Services Manager (609) 520-4908 [email protected] All fonts and images are embedded. All elements are encoded as CMYK, spot for Device N. They may not be encoded as three-art color spaces such as RGB or CIELab. The MediaBox and TrimBox or ArtBox are defined. Trap must be indicated as on or off, alerting the printer to the condition of the document. The printing condition characterized (such as SWOP) through use of an output condition identifier. PDF/X1a resolves many issues associated with basic PDF as a format for file exchange.
Follow SWOP specifications for material and proofing. Total dot density of 220, plus three SWOP color proofs with color bars (i.e., Iris or Kodak approvals). SWOP specifications guidelines are available here. |
Four-Color Advertising Material Requirements
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Digital material required: PDF (preferred), Postscript (EPS). See our PDF Preparation Guide for step-by-step settings on creating a valid Dow Jones PDF.
Film is not accepted. Color material is not accepted from AP AdSend. Type Fonts: Include all screen and printer fonts with digital files. Try to avoid using style attributes offered in application tool bars. Use actual typefaces for best results. No multiple master (MM) fonts of any kind. |
Graphics: Provide all high-resolution scans in place.
File Transporting: CDs and DVDs are supported. Proofs: Provide proofs for digital ads. If there is no proof supplied, the agency accepts the responsibility for the final print outcome. Screen ruling—Dow Jones outputs at 100 lines per inch. Round dots preferred. Dot gain—for best print results, compensate for 35% dot gain (tone value increase) in the midtone dot at 100 line screen. |
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Dot Size Requirements for 100 Line Screen
The following dot-size requirements compensate for newsprint dot gain (TVI): Download Barron's Ad Rates & Specs
Dow Jones/Barron's limits the use of 100% cyan, magenta, and yellow in two- and three-color combinations. All areas containing 100% ink coverage over one inch in size must be screened back to a maximum of 90%.
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Classified Ad Specs
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Classified Ads By Unit Size
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FULL PAGE
10”w x 10”h 25.4cm x 25.4cm |
1/2 PAGE VERTICAL
4.5”w x 10”h 25.4cm x 11.43cm |
1/2 PAGE HORIZONTAL
10”w x 4.5”h 11.43cm x 25.4cm |
1/4 PAGE SQUARE
4.955”w x 4.5”h 11.43cm x 12.57cm |
Classified Ads By Column Inch
2-COLUMN x 9"
3.26”w x 9”h |
2-COLUMN x 4.5"
3.26”w x 4.5”h |
2-COLUMN x 2.5"
3.26”w x 2.5"h |
1-COLUMN x 2"
1.56”w x 2”h |
1-COLUMN x 1"
1.56”w x 1”h |
Deadline and Mailing Instructions
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For half page or larger, color or black & white, orders must be received 2 weeks prior to publication. Materials due 1 week prior. For all other sized units, materials & orders must be received by Monday, 12 noon EST, prior to publication. Payment must be received with order. American Express, Discover, MasterCard and Visa are accepted.
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Clearly specify: “Barron’s” and which issue of Barron’s is being requested. Advertisers that submit material via a recognized advertising agency are entitled to a 15% agency consideration. Recognized agencies are defined as those that have been approved by Dow Jones’s Credit Department.
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Color Proofs to:
Dow Jones & Company Advertising Services Center 4300 North Route 1, Building 5, 3rd Floor Monmouth Junction, NJ 08852 |
Additional Production Information:
Jimmy Balmer Advertising Services Manager (609) 520-4908 [email protected] |
