BROADER COVERAGE FOR A WIDER WORLDBarron’s has been delivering market-beating stock picks and investment advice to wealthy readers since we were founded in the U.S. in 1921. We’re known for moving the market in stocks with well-researched, well-argued stories and opinions, and we’re excited to continue that tradition in Asia.
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We’re thrilled to be bringing more of Asia to the world, and more of the world to Asia.
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Why Asia, and why now, you ask? Asia already has nearly two-thirds of the planet’s population, two of its three biggest economies, and some of the world’s fastest-growing and most vibrant markets. By 2018, Asia’s wealth is expected to surpass North America’s. The time is right for Barron’s Asia, and for a dialogue about building portfolios and managing risks.
Even before we’ve launched Barron’s Asia, we discovered we have several thousand readers living in Asia who read our U.S. edition. They often are wealthy, active investors—our survey found that each of them average 57 securities transactions a year, and have more than US$3.3 million in household investments. |
We’re eager to build on that base with our new dedicated, in-depth Asia coverage. Our team of nearly 10 journalists will cover Asia from our base in Hong Kong. We expect 50% of our initial coverage will involve Greater China, but we will go wherever the good ideas can be found—from India to Indonesia, from Sydney to Seoul.
Subscribers to Barron’s Asia get all our U.S. content, since we believe Asian readers can benefit from diversification and our bedrock coverage of the U.S. market. At the same time, subscribers to our U.S. edition will also get access to Barron’s Asia, since U.S. investors are keenly interested in Asia’s dynamic economies and their untold opportunities. |
Editorial Offering
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T H E B A R R O N ' S A S I A
READER
83%employed
59%financial professionals
46%top management
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48average age
$514Kaverage household income
$3.9Maverage household income
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$3.4Maverage household investments
57average number of security transactions per year
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