Resources for Understanding the Principles

This webpage has a multitude of resources designed to help companies understand their responsibilities under the principles.

For Everyone: Start Here.

The first thing every single company should do is to read the implementation guides.  We strongly encourage you to walk through these implementation guides with your counsel.

The trade associations have created a number of webinars, one pagers, and other resources to help specific types of companies better understand their responsibilities under the Principles.  

For Advertisers:

The Association of National Advertisers (ANA) has put together a document to help Advertisers comply with the Principles.  

ANA Document for Advertisers 

 

For Advertising Agencies

The Digital Advertising Alliance has issued creative guidance documents for the placement of the DAA Icon and Ad Marker in both desktop and mobile environments, and also in video formats: 

DAA Icon Ad Marker Creative Guidelines

 
DAA Ad Marker Implementation Guidelines for Mobile 
 

DAA Ad Marker Implementation Guidelines for Video Ads

 

The American Association of Advertising Agencies (AAAA) has hosted a number of Interest-Based Advertising Webinars designed with Advertising Agencies in mind.  The Webinar linked below will help agencies educate their clients on how to best comply with the Principles of the Self Regulatory Program.  The slides from the Webinar are also available.

AAAA Webinar
AAAA Webinar Slides 

 

For Web Publishers

The Interactive Advertising Bureau (IAB) has put together a short document that outlines what steps Web Publishers need to take to comply with the Principles.

IAB Web Publisher Document 

 

For All Participants

The Direct Marketing Association (DMA) has created a web page outlining OBA best practices for their members.  

DMA Privacy Outline

 

For Media

Please click here.