Digital video has the attention of marketers and consumers – and DAA offers an initial set of specifications for the placement of the YourAdChoices icon in video interest-based ads.
With the recent announcement by eight trade associations – several of them founders of...
Consumers' recognition of the AdChoices Icon -- and understanding of how it gives choice for ads based on their interests -- continues to rise.
One thing I’ve learned from working in the ad industry is that building a brand can be a long and challenging process. The DAA only started that process about six years ago, when the cross-industry program and its AdChoices Icon were...
Earlier this month, the Digital Advertising Alliance’s self-regulatory program passed a significant milestone, as the 10 millionth unique user exercised an opt out on the DAA’s Consumer Choice Page (aboutads.info/choices). While impressive, that number is not exhaustive, as dozens of companies offer parallel opt-outs to users through their own individual...
Big Idea: The Digital Advertising Alliance (DAA), the Digital Advertising Alliance of Canada (DAAC) and the European Interactive Digital Advertising Alliance (EDAA) each maintain distinct interpretations of self-regulatory Principles for their respective markets. DAA participant Rubicon Project offers its perspective on how brands, agencies and ad tech companies who market globally may adapt the DAA framework...
Big Idea: Responsible use of consumer data drives a tremendous amount of engagement and commerce – but also can be and is a force for social good. At DAA Summit 2016, three panelists took the stage to explain how advertising works for public benefit.
“We’re so focused all the time on eliminating the bad, and we forget that there’s a lot that’s good...
Photo: DAA Summit 2016 Accountability Panel Moderator Michael A. Signorelli of Venable LLP
Big Idea: Companies in the interest-based advertising ecosystem gain useful insights and understanding of...
[Photo: During DAA Summit 2016, DAA General Counsel Stu Ingis discusses the state of self-regulation and current Federal Trade Commission priorities with Maneesha Mithal of the FTC’s Bureau of Consumer Protection.]
Big...
Big Idea: Video ads are a vital format for advertisers to reach a consumer on multiple devices, and improved customization will increase effectiveness
Welcome to our first in a series of blog posts dedicated to our recent DAA Summit 2016, “Connecting Self-Regulation, Relevant Ads & Respect for the Consumer” held on May 12-13, 2016, in Silicon Beach (Los...
From time to time, we are called upon to offer information about how the DAA self-regulatory process works, along with details about the DAA Principles and program, their scope, and how they are enforced, as well as other points.
In the past, we have provided such information in Congressional hearings, Federal Trade Commission proceedings...
This past month, the Digital Advertising Alliance undertook a fresh initiative to connect with online and mobile consumers about responsible data collection for advertising purposes, the benefits of relevance, and how they can control their interest-based advertising experiences. With industry support, this consumer...
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